UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549


SCHEDULE 14A

(RULE 14a-101)

Proxy Statement Pursuant to Section 14(a) of the

Securities Exchange Act of 1934

Filed by the Registrant  x                             Filed by a Party other than the Registrant  ¨


Filed by the Registrant   ☒
Filed by a Party other than the Registrant   ☐
Check the appropriate box:


¨Preliminary Proxy Statement

¨Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2))

xDefinitive Proxy Statement

¨Definitive Additional Materials

¨Soliciting Material Pursuant to §240.14a-12

MercadoLibre, Inc.

(Name of Registrant as Specified In Its Charter)


(Name of Person(s) Filing Proxy Statement, if Other Than the Registrant)

Payment of Filing Fee (Check the appropriate box):

xNo fee required.
¨Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.
(1)

Title of each class of securities to which transaction applies:

(2)

Aggregate number of securities to which transaction applies:

(3)

Per unit price or other underlying value of transaction computed pursuant to Exchange Act Rule 0-11 (set forth the amount on which the filing fee is calculated and state how it was determined):

(4)

Proposed maximum aggregate value of transaction:

(5)

Total fee paid:


¨Fee paid previously with preliminary materials.
¨Check box if any part of the fee is offset as provided by Exchange Act Rule 0-11(a)(2) and identify the filing for which the offsetting fee was paid previously. Identify the previous filing by registration statement number, or the Form or Schedule and the date of its filing.

(1)

Amount Previously Paid:

(2)

Form, Schedule or Registration Statement No.:

(3)

Filing Party:

(4)

Date Filed:


LOGO

LOGO


Arias 3751, 7th Floor

Buenos Aires, Argentina C1430CRG

April 30, 2015

2018

Dear Stockholder:

You are cordially invited to attend the 20152018 Annual Meeting of Stockholders of MercadoLibre, Inc., which will be held at 12:00 p.m., Eastern Time, on Thursday,Friday, June 12, 2015, at15, 2018. We are pleased to note that this year’s annual meeting will be a completely virtual meeting of stockholders. You will be able to attend the offices of Hunton & Williams LLP, 1111 Brickell Avenue, Suite 2500, Miami, Florida.

2018 Annual Meeting, vote, and submit your questions during the meeting via the Internet by visiting www.virtualshareholdermeeting.com/MELI2018.

We are pleased to use the U.S. Securities and Exchange Commission rule that allows companies to furnish proxy materials to their stockholders primarily over the Internet. We believe that this electronic process should expedite your receipt of our proxy materials, lower the costs of our Annual Meeting, and help to conserve natural resources. On or about April 30, 2015,2018, we first mailed to our stockholders a Notice of Internet Availability containing instructions on how to access our 20152018 Proxy Statement and 20142017 Annual Report and how to vote. The notice also included instructions on how to receive a paper copy of our proxy materials, including the proxy statement, proxy card and 20142017 Annual Report.

Thank you and we look forward to your attendance at the 20152018 Annual Meeting of Stockholders or receiving your proxy vote. On behalf of the board of directors, I would like to express our appreciation for your continued interest in MercadoLibre.

Sincerely yours,

/s/ Marcos Galperin

Marcos Galperin

Sincerely yours,
/s/ Marcos Galperin
Marcos Galperin
Chairman of the Board, President and Chief Executive Officer
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Arias 3751, 7th Floor

Buenos Aires, Argentina C1430CRG

NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
TO BE HELD ON JUNE 12, 2015

15, 2018

To Our Stockholders:

Notice is hereby given that the 20152018 Annual Meeting of Stockholders of MercadoLibre, Inc. (the “20152018 Annual Meeting”Meeting) will be held at 12:00 p.m., Eastern time,Time, on June 12, 2015, at15, 2018. The Annual Meeting can be accessed by visiting www.virtualshareholdermeeting.com/MELI2018, where stockholders will be able to listen to the offices of Hunton & Williams LLP, 1111 Brickell Avenue, Suite 2500, Miami, Florida.meeting live, submit questions and vote online. The meeting is called for the following purposes:

1.To elect the three Class II directors nominated and recommended by our board of directors, each to serve until the 20182021 Annual Meeting of Stockholders or until such time as their respective successors are elected and qualified, and to elect the one Class III director nominated and recommended by our board of directors to serve until the 2016 Annual Meeting of Stockholders or until such time as his respective successor is elected and qualified;

2.To holdapprove, on an advisory vote onbasis, the compensation of our named executive compensation;officers for fiscal year 2017;

3.To ratify the appointment of Deloitte & Co. S.A. as our independent registered public accounting firm for the fiscal year ending December 31, 2015;2018; and

4.To transact such other business as may properly come before the meeting.

Our board of directors has fixed the close of business on April 17, 201519, 2018 as the record date for determining the stockholders entitled to notice of and to vote at the 20152018 Annual Meeting. Only stockholders of record as of the close of business on April 17, 201519, 2018 are entitled to notice of and to vote at the 20152018 Annual Meeting and at any adjournment or postponement thereof. We ask that as promptly as possible you vote via the Internet, by telephone or, if you requested to receive printed proxy materials, by mailing a proxy or voting instruction card.

This is an important meeting and all stockholders are invited to attend the meeting in person.

Whether or not you plan to attend the meeting, please read our 2018 Proxy Statement for important information on each of the proposals, and our practices in person, please vote accordingthe areas of corporate governance and executive compensation. Our 2017 Annual Report to the instructions in this proxy statement.Stockholders contains information about MercadoLibre and our financial performance. Voting on the Internet or by telephone is fast and convenient, and your vote is immediately confirmed and tabulated. Using the Internet or telephone saves us money by reducing postage and proxy tabulation costs. Stockholders who vote viaPlease provide your voting instructions by the Internet, telephone, or by executing and returning a proxy card may nevertheless attend the meeting, revoke their proxy and vote their shares in person.

or voting instruction card.

    Buenos Aires, Argentina

    April 30, 2015

By order of the board of directors,

        /s/

/s/ Jacobo Cohen Imach

Buenos Aires, ArgentinaJacobo Cohen Imach

April 30, 2018
Sr. Vice President, General Counsel and Secretary


Important Notice Regarding the Availability of Proxy Materials for the 20152018 Annual Meeting. The Notice of Meeting and Proxy Statement for the 20152018 Annual Meeting and our 20142017 Annual Report to Stockholders are available electronically atwww.proxyvote.com.

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MercadoLibre, Inc.

Arias 3751, 7th Floor

Buenos Aires, Argentina C1430CRG

PROXY STATEMENT

INTERNET AVAILABILITY OF PROXY MATERIALS

Under U.S. Securities and Exchange Commission (“SEC”SEC) rules, we are furnishing proxy materials to our stockholders primarily via the Internet, instead of mailing printed copies of those materials to each stockholder. On or about April 30, 2015,2018, we first mailed to our stockholders (other than those who previously requested electronic or paper delivery of the proxy statement) a Notice of Internet Availability containing instructions on how to access our proxy materials, including our proxy statement and our 2014 Annual Report.Report on Form 10-K for the year ended December 31, 2017 (“2017 Annual Report”). The Notice of Internet Availability also instructs you on how to access your proxy card to vote through the Internet or by telephone.

This process is designed to expedite stockholders’ receipt of proxy materials, lower the cost of the annual meeting, and help conserve natural resources. However, if you would prefer to receive printed proxy materials, please follow the instructions included in the Notice of Internet Availability. If you have previously elected to receive our proxy materials electronically, you will continue to receive these materials via e-mail unless you elect otherwise.

ATTENDING THE 20152018 ANNUAL MEETING

Attending in Person

Doors open 11:30 a.m., Eastern Time

Annual Meeting starts at 12:00 p.m., Eastern Time

If you wish to attend the 2015 Annual Meeting in person, you must register in advance by emailing investor relations atinvestor@mercadolibre.com by no later than 11:59 p.m., Eastern Time, on June 11, 2015. Attendance at the 2015 Annual Meeting will be limited to individuals that have registered in advance and present proof of stock ownership on the record date and picture identification. If you are a stockholder of record, you must bring picture identification, such as a valid driver’s license. If you hold your shares through a stockbroker or other nominee, you will need to provide proof of ownership by bringing either a copy of the voting instruction card provided by your broker or a copy of a brokerage statement showing your share ownership as of April 17, 2015, as well as picture identification.

No use of cameras

You do not need to attend the 2015 Annual Meeting to vote if you submit your proxy in advance of the 2015 Annual Meeting

Listening on the Internet

Live webcast available athttp://investor.mercadolibre.comwww.virtualshareholdermeeting.com/MELI2018

Webcast starts at 12:00 p.m., Eastern Time

Replay available until July 11, 2015

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QUESTIONS

Webcast starts at 12:00 p.m., Eastern Time

Replay available until June 15, 2019
QUESTIONS
For questions regarding:

You may contact:

2015
2018 Annual Meeting

MercadoLibre Investor Relations by going to

http://investor.mercadolibre.com/contactus.cfm and submitting your question or request

Voting Stock Ownership

Computershare

P.O. Box 43078, Providence, RI 02940, USA

Telephone:1-888-313-1478 (U.S. investors)

1-781-575-3100 (Non-U.S. investors)

Web:www.computershare.com/investor

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QUESTIONS AND ANSWERS ABOUT THE PROXY MATERIALS AND OUR 20152018 ANNUAL MEETING

Q:Why am I receiving these materials?

A:Our board of directors is providing these proxy materials to you in connection with our board’s solicitation of proxies for use at our 20152018 Annual Meeting which will take place on June 12, 2015.15, 2018. Stockholders are invited to attend the 20152018 Annual Meeting and are requested to vote on the proposals described in this proxy statement.

Q:What information is contained in these materials?

A:The information included in this proxy statement relates to the proposals to be voted on at the 20152018 Annual Meeting, the voting process, the compensation of our directors and our named executive officers, and certain other required information.

Q:Why did I receive a notice in the mail regarding the Internet availability of proxy materials instead of a full set of proxy materials?

A:In accordance with SEC rules, we may furnish proxy materials, including this proxy statement and our 20142017 Annual Report, which includes our audited consolidated financial statements for the year ended December 31, 2014,2017, to our stockholders by providing access to these documents on the Internet instead of mailing printed copies. On or about April 30, 2015,2018, we first mailed to our stockholders (other than those who previously requested electronic or paper delivery) a Notice of Internet Availability containing instructions on how to access our proxy materials, including our proxy statement and our 20142017 Annual Report. The Notice of Internet Availability also instructs you on how to access your proxy card to vote through the Internet, by telephone or by mail. You will not receive printed copies of the proxy materials unless you request them. Instead, the Notice of Internet Availability will instruct you as to how you may access and review all of the proxy materials on the Internet. If you would like to receive a paper or electronic copy of our proxy materials, including a copy of our 20142017 Annual Report, you should follow the instructions in the notice for requesting these materials.

Q:How do I get electronic access to the proxy materials?

A:The Notice of Internet Availability will provide you with instructions regarding how to:

view our proxy materials for the 2015 Annual Meeting on the Internet; and

instruct us to send our future proxy materials to you electronically bye-mail.
view our proxy materials for the 2018 Annual Meeting on the Internet; and

instruct us to send our future proxy materials to you electronically by e-mail.
Choosing to receive your future proxy materials by e-mail will save us the cost of printing and mailing documents to you and will reduce the impact of printing and mailing these materials on the environment. If you choose to receive future proxy materials by e-mail, you will receive an e-mail next year with instructions containing a link to those materials and a link to the proxy voting site. Your election to receive proxy materials by e-mail will remain in effect until you terminate it.

Q:What proposals will be voted on at the 20152018 Annual Meeting?

A:There are three proposals scheduled for a vote at the 20152018 Annual Meeting:

the election of the three Class II directors nominated and recommended by our board, each to serve until the 2018 Annual Meeting of Stockholders or until such time as their respective successors are elected and qualified, and the election of the one Class III director nominated and recommended by our board to serve until the 2016 Annual Meeting of Stockholders or until such time as his respective successor is elected and qualified;

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an advisory vote on executive compensation;
the election of the three Class II directors nominated and recommended by our board, each to serve until the 2021 Annual Meeting of Stockholders or until such time as their respective successors are elected and qualified;

the ratification of the appointment of Deloitte & Co. S.A. as our independent registered public accounting firm for the fiscal year ending December 31, 2015.

the approval, on an advisory basis, of the compensation of our named executive officers for fiscal year 2017; and
the ratification of the appointment of Deloitte & Co. S.A. as our independent registered public accounting firm for the fiscal year ending December 31, 2018.
Q:What are our board’s voting recommendations?

A:Our board recommends that you vote your shares:

“FOR” the election of the three Class II directors nominated and recommended by our board;
“FOR” the approval, on an advisory basis, of the compensation of our named executive officers for fiscal year 2017; and
“FOR” the ratification of the appointment of Deloitte & Co. S.A. as our independent registered public accounting firm for 2018.
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“FOR” the election of the one Class III director nominated and recommended by our board;

“FOR” the approval of our executive compensation; and

“FOR” the ratification of the appointment of Deloitte & Co. S.A. as our independent registered public accounting firm for 2015.

Q:How many shares are entitled to vote?

A:Each share of our common stock outstanding as of the close of business on April 17, 2015,19, 2018, the record date, is entitled to one vote at the 20152018 Annual Meeting. At the close of business on April 17, 2015, 44,154,93219, 2018, 44,157,364 shares of our common stock were outstanding and entitled to vote. You may vote all of the shares owned by you as of the close of business on the record date and each share of common stock held by you on the record date represents one vote. These shares include shares that are (1) held of record directly in your name and (2) held for you as the beneficial owner through a stockbroker, bank or other nominee.

Q:What is the difference between holding shares as a stockholder of record and as a beneficial owner?

A:Most stockholders of MercadoLibre hold their shares beneficially through a stockbroker, bank or other nominee rather than directly in their own name. There are some distinctions between shares held of record and shares owned beneficially, specifically:

Shares held of record

If your shares are registered directly in your name with our transfer agent, Computershare, you are considered the stockholder of record with respect to those shares, and the Notice of Internet Availability was sent directly to you. As the stockholder of record, you have the right to grant your voting proxy directly to us or to vote in person at the 2015 Annual Meeting.us. If you requested to receive printed proxy materials, we have enclosed or sent a proxy card for you to use. Each stockholder of record is entitled to vote by proxy as described in the Notice of Internet Availability and below under the heading “How can I vote my shares without attending the 2015 Annual Meeting?”

below.

Shares owned beneficially

held in brokerage account or by a bank

If your shares are held in a stock brokerage account or by a bank or other nominee, you are considered the beneficial owner of shares held in street name, and the Notice of Internet Availability was forwarded to you by your broker or nominee who is considered, with respect to those shares, the stockholder of record. As the beneficial owner or nominee, you have the right to direct your broker or other nominee on how to vote the shares in your account, and you are also invited to attend the 2015 Annual Meeting.

However, because you are not the stockholder of record, you may not vote these shares in person at the 2015 Annual Meeting unless you request and receive a valid proxy from your broker or other nominee. If you do not wish to vote in person or you will not be attending the Annual Meeting, you may vote by proxy as described in the Notice of Internet Availability and below under the heading “How can I vote my shares without attending the 2015 Annual Meeting?”

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account.
Q:Can I attend the 20152018 Annual Meeting?

A:
You are invited to attendparticipate in the 20152018 Annual Meeting if you are a stockholder of record or a beneficial owner at the close of business on April 17, 2015. If19, 2018. Any stockholder can attend the 2018 Annual Meeting via the Internet at www.virtualshareholdermeeting.com/MELI2018. We encourage you wishto access the Annual Meeting online prior to its start time. Instructions on how to attend and participate via the 2015 Annual Meeting in person, you must register for the meeting in advance by emailing investor relations atinvestor@mercadolibre.com. Attendance at the 2015 Annual Meeting will be limitedInternet, including how to individuals that register in advance and presentdemonstrate proof of stock ownership, on the record date and picture identification. If you are a stockholder of record, you must bring picture identification, such as a valid driver’s license. If you hold your shares through a stockbroker or other nominee, you will need to provide proof of ownership by bringing either a copy of the voting instruction card provided by your broker or a copy of a brokerage statement showing your share ownership as of April 17, 2015, as well as picture identification. If you do not attend the 2015 Annual Meeting, you can listen to a live webcast of the proceedingsposted at our investor relations website athttp://investor.mercadolibre.com.investor.mercadolibre.com.

Q:How can I vote my shares in person at the 2015 Annual Meeting?shares?

A:Shares held directly in your name as the stockholder of record may be voted in person at the 2015 Annual Meeting. If you choose to vote in person, please bring proof of identification. Even if you plan to attend the 2015 Annual Meeting, we recommend that you vote your shares in advance as described below so that your vote will be counted if you later decide not to attend the 2015 Annual Meeting. Shares held in street name through a brokerage account or by a bank or other nominee may be voted in person by you if you obtain a valid proxy from the record holder giving you the right to vote the shares.

Q:How can I vote my shares without attending the 2015 Annual Meeting?

A:Whether you hold shares directly as the stockholder of record or beneficially in street name, you may vote without attending the 2015 Annual Meeting as follows:

If you are a stockholder of record, you may vote by proxy over the Internet or by telephone by following the instructions provided in the Notice of Internet Availability, or, if you requested to receive printed proxy materials, you can also vote by mail pursuant to instructions provided on the proxy card.

If you hold shares beneficially in street name, you may also vote by proxy over the Internet or by telephone by following the instructions provided in the Notice of Internet Availability, or, if you requested to receive printed proxy materials, you can also vote by mail by following the voting instruction card provided to you by your broker, bank, trustee or nominee.
If you are a stockholder of record, you may vote by proxy over the Internet or by telephone by following the instructions provided in the Notice of Internet Availability, or, if you requested to receive printed proxy materials, you can also vote by mail pursuant to instructions provided on the proxy card. You may also attend the Annual Meeting at 12:00 p.m., Eastern Time, on June 15, 2018 via the Internet at www.virtualshareholdermeeting.com/MELI2018 and vote during the Annual Meeting using the control number we have provided to you.

If you hold shares beneficially in street name, you may also vote by proxy over the Internet or by telephone by following the instructions provided in the Notice of Internet Availability, or, if you requested to receive printed proxy materials, you can also vote by mail by following the voting instruction card provided to you by your broker, bank, trustee or nominee.
Under Delaware law, votes cast by Internet or telephone have the same effect as votes cast by submitting a written proxy card.

Q:Can I change my vote or revoke my proxy?

A:If you are the stockholder of record, you may change your proxy instructions or revoke your proxy at any time before your proxy is voted at the 20152018 Annual Meeting. Proxies may be revoked by any of the following actions:

filing a timely written notice of revocation with our Corporate Secretary at our principal executive office (Arias 3751, 7th Floor, Buenos Aires, Argentina, C1430CRG);

granting a new proxy bearing a later date (which automatically revokes the earlier proxy) using any of the methods described above (and until the applicable deadline for each method); or
filing a timely written notice of revocation with our Corporate Secretary at our principal executive office (Arias 3751, 7th Floor, Buenos Aires, Argentina, C1430CRG);

attending the 2015 Annual Meeting and voting in person (attendance at the meeting will not, by itself, revoke a proxy).

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granting a new proxy bearing a later date (which automatically revokes the earlier proxy) using any of the methods described above (and until the applicable deadline for each method); or
attending the 2018 Annual Meeting online and voting via the Internet using the control number we have provided to you (attendance at the meeting will not, by itself, revoke a proxy).
If your shares are held through a brokerage account or by a bank or other nominee, you may change your vote by:

submitting new voting instructions to your broker, bank, or nominee following the instructions they provided; or

if you have obtained a legal proxy from your broker, bank, or nominee giving you the right to vote your shares, by attending the 2015 Annual Meeting and voting in person.
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submitting new voting instructions to your broker, bank, or nominee following the instructions they provided; or
if you have obtained a legal proxy from your broker, bank, or nominee giving you the right to vote your shares, by attending the 2018 Annual Meeting and voting in person.
Q:How are votes counted?

A:      A
Election of three Class II Directors. In the election of three Class II directors, you may vote “for” any or all of the nominees for Class II directors or you may “withhold” your vote with respect to any or all of the nominees for Class II director. Only votes “for” will be counted in determining whether a plurality has been cast in favor of a nominee for Class II director.

Election of one Class III Director. In the election of one Class III director, you may vote “for” the nominee for Class III director or you may “withhold” your vote with respect to the nominee for Class III director. Only votes “for” will be counted in determining whether a plurality has been cast in favor of the nominee for Class III director.

Advisory Vote on Executive Compensation. In the advisory vote on executive compensation, you may vote “for,” “against” or “abstain.” If you abstain from voting, it will have the same effect as a vote against this proposal.

Ratification of Appointment of Independent Auditor. In the proposal to ratify the appointment of our independent registered public accounting firm for 2015, you may vote “for,” “against” or “abstain.” If you abstain from voting, it will have the same effect as a vote against this proposal.

Advisory Vote to Approve our Named Executive Officers’ Compensation for 2017. In the approval, on an advisory basis, of the compensation of our named executive officers for fiscal year 2017, you may vote “for,” “against” or “abstain.” If you elect to abstain from voting, the abstention will have the same effect as a vote against this proposal.
Ratification of Appointment of Independent Auditor. In the proposal to ratify the appointment of our independent registered public accounting firm for 2018, you may vote “for,” “against” or “abstain.” If you abstain from voting, it will have the same effect as a vote against this proposal.
No cumulative voting rights are authorized, and dissenter’s rights are not applicable to these matters.

If you sign and return your proxy card or broker voting instruction card without giving specific voting instructions, your shares will be voted “FOR” the election of the three Class II directors nominated and recommended by our board and named in this proxy statement, “FOR” the election of the one Class III director nominated and recommended by our board and named in this proxy statement, “FOR” approval of our executive compensation, “FOR” the ratification of the approval of our independent auditors, and at the discretion of the proxies in any other matters properly brought before the 20152018 Annual Meeting.

If you are a beneficial holder and do not return a voting instruction card, your broker is only authorized to vote on the ratification of the approval of our independent auditors. See “What are broker non-votes and what effect do they have on the proposals?”

Q:Who will count the votes?

A:A representative of Hunton & Williams LLPBroadridge will tabulate the votes at the 20152018 Annual Meeting and act as the inspector of elections.

Q:What is the quorum requirement for the 20152018 Annual Meeting?

A:The quorum requirement for holding the 20152018 Annual Meeting and transacting business is a majority of the outstanding shares entitled to vote. The shares may be present in person or represented by proxy at the 20152018 Annual Meeting. Both abstentions and broker non-votes are counted as present for the purpose of determining the presence of a quorum.

Q:What is the voting requirement to approve each of the proposals?

A:      •A
Election of three Class II Directors. The Class II directors will be elected by a plurality voteof the votes of the shares present in person or by means of remote communication or represented by proxy and entitled to vote on the matter, meaning that the three Class II director nominees receiving the highest number of “FOR” votes will be elected.

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Election of one Class III Director. The Class III director will be elected by plurality vote of the shares present in person or represented by proxy and entitled to vote on the matter, meaning that the one Class III director nominee receiving the highest number of “FOR” votes will be elected.

Advisory Vote on Executive Compensation. The vote of a majority of the shares present in person or represented by proxy is required to approve our executive compensation. This vote is advisory and will not be binding on the company, the board of directors or the compensation committee.

Ratification of Appointment of Independent Auditor. The vote of a majority of the shares present in person or represented by proxy is required to ratify the appointment of our independent registered public accounting firm for 2015.

Advisory Vote to Approve our Named Executive Officers’ Executive Compensation for 2017. The affirmative vote of a majority of the shares present in person or represented by proxy and entitled to vote on the matter is required to approve our named executive officers’ compensation for fiscal year 2017. This vote is advisory and will not be binding on the company, the board of directors or the compensation committee.
Ratification of Appointment of Independent Auditor. The vote of a majority of the shares present in person or represented by proxy is required to ratify the appointment of our independent registered public accounting firm for 2018.
Q:What are broker non-votes and what effect do they have on the proposals?

A:Generally, broker non-votes occur when shares held by a broker, bank or other nominee in “street name” for a beneficial owner are not voted with respect to a particular proposal because (1) the broker, bank or other nominee has not received voting instructions from the beneficial owner and (2) the broker, bank or other nominee lacks discretionary voting power to vote those shares. A broker, bank or other nominee is entitled to vote shares held for a beneficial owner on “routine” matters without instructions from the beneficial owner of those shares, but is not entitled to vote shares held for a beneficial owner on any non-routine matter without instruction from the beneficial owner. The ratification of the appointment of our independent registered public accounting firm is considered to be a routine matter for which brokers, banks or other nominees holding shares in street name may exercise discretionary voting power in the absence of voting instructions from the beneficial owner. As a result, broker non-votes will not arise in connection with, and thus will have no effect on, this proposal.

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Unlike the proposal to ratify the appointment of our independent auditors, the election of directors and the advisory vote on our named executive officers’ compensation for fiscal year 2017 are each considered a “non-routine” matter. As a result, brokers, banks or other nominees holding shares in street name that have not received voting instructions from their clients cannot vote on their clients’ behalf on these proposals.Therefore, it is very important that you provide your broker, bank or other nominee who is holding your shares in street name with voting instructions with respect to these proposals in one of the manners set forth in this proxy statement. Under Delaware law, broker non-votes that arise in connection with the election of directors or the advisory vote on our named executive officers’ compensation votesfor fiscal year 2017 will have no effect on these proposals.

Q:Where can I find the voting results of the 20152018 Annual Meeting?

A:
We will announce final voting results in a current report on Form 8-K that will be filed with the SEC within four business days after the 20152018 Annual Meeting and that will also be available on our investor relations website athttp://investor.mercadolibre.com.

Q:Who will bear the cost of soliciting votes for the 20152018 Annual Meeting?

A:We will pay the entire cost of preparing, assembling, printing, mailing, and distributing these proxy materials. If you choose to access the proxy materials and/or vote over the Internet, you are responsible for any Internet access charges you may incur. If you choose to vote by telephone, you are responsible for telephone charges you may incur. In addition to the mailing of these proxy materials, the solicitation of proxies or votes may be made in person, by telephone or by electronic communication by our directors, officers and employees, who will not receive any additional compensation for such solicitation activities.

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TABLE OF CONTENTS

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QUESTIONSii
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PROPOSAL ONE:

ELECTION OF THREE CLASS II DIRECTORS (PROPOSAL 1A)

AND ELECTION OF ONE CLASS III DIRECTOR (PROPOSAL 1B)

Our certificate of incorporation provides for our board to be divided into three classes, with each class having a three-year term. In accordance with our certificate of incorporation and bylaws, the number of directors that constitutes our board of directors is fixed from time to time by a resolution duly adopted by our board. Our board has set the sizecurrently consists of the board at ten directors.nine members. Information as to the directors currently comprising each class of directors and the current term expiration date of each class of directors is set forth in the following table:

Class

 

Directors Comprising

Class

 

Current Term Expiration

Date

Class I

 

Susan Segal

Michael Spence

Mario Eduardo Vázquez

Alejandro Nicolás Aguzin
 20172020 Annual Meeting

Class II

 

Nicolás Galperin

Meyer Malka

Javier Olivan

Class II 2015
Nicolás Galperin
Meyer Malka
Javier Olivan
2018 Annual Meeting

Class III

 

Class III
Emiliano Calemzuk

Marcos Galperin

Veronica Allende Serra

Roberto Balls Sallouti

 20162019 Annual Meeting


A director elected to fill a vacancy (including a vacancy created by an increase in the size of our board) will serve for the remainder of the term of the class of directors in which the vacancy occurred and until his or her successor is elected and qualified, or until his or her earlier death, resignation or removal. As discussed in greater detail below in “Information on our Board of Directors—Director Independence and Family Relationships,” our Boardboard has determined that eightseven of the tennine current members of our board are independent directors within the meaning of the listing standards of The NASDAQ Global Market (the “NASDAQ”) and our corporate governance guidelines.

The terms of our three Class II directors are set to expire at the 20152018 Annual Meeting. The nominating and corporate governance committee recommended, and our board nominated, each of Nicolás Galperin, Meyer Malka and Javier Olivan as nominees for re-election as Class II directors of our Company at the 20152018 Annual Meeting (“Proposal 1A”).Meeting. If elected at the 20152018 Annual Meeting, each of the Class II director nominees will serve until our 20182021 Annual Meeting of Stockholders and until his successor is duly elected and qualified, or until his earlier death, resignation, or removal.

In addition, on October 29, 2014, our board increased the size of the board to ten directors and appointed Roberto Balls Sallouti to serve as a Class III director. Pursuant to our bylaws, the nominating and corporate governance committee has recommended and our board has nominated, Roberto Balls Sallouti, as nominee for election as a Class III member of our board at the 2015 Annual Meeting (“Proposal 1B”). If elected at the 2015 Annual Meeting, Mr. Sallouti will serve until our 2016 Annual Meeting of Stockholders, which is the current term expiration date for our Class III directors, and until his successor is duly elected and qualified or until his earlier death, resignation or removal. Mr. Sallouti’s name as a potential candidate for director was initially submitted to the nominating and corporate governance committee by our chief executive officer.

If any of the nominees is unexpectedly unavailable for election, shares represented by validly delivered proxies will be voted for the election of a substitute nominee proposed by our nominating and corporate governance committee or our board may determine to reduce the size of our board. Each person nominated for election and named above has agreed to serve if elected.

Set forth below is biographical information for the nominees, as well as the key attributes, experience and skills that the board believes each nominee brings to the board.

Nominees for Election as Class II Directors


Class II Directors

Nicolás Galperin, 46 49, joined our board in 1999. Mr. Galperin is the principal of Onslow Capital Management Limited, an investment management company based in London, which he founded in 2006. Mr. Galperin worked at Morgan Stanley & Co. Incorporated, an investment bank, from 1994 to 2006, and his last position was managing director and head of trading and risk management for the London emerging markets trading desk. In his career at Morgan Stanley, Mr. Galperin also acted as a trader of high-yield bonds, emerging market bonds and derivatives in New York and London. Mr. Galperin graduated with honors from the Wharton School of the University of Pennsylvania. Mr. Galperin is the brother of Marcos Galperin, our chairman, president, and chief executive officer.

officer and Class III Director nominee.

Key Attributes, Experience and Skills:


Mr. Galperin’s career in investment banking and investment management, including serving in various leadership roles at Morgan Stanley and Onslow Capital Management, provide valuable business experience and critical insights on the roles of finance and strategic transactions in our business. His particular focus on emerging capital markets and his leadership in risk management contribute key skills to our board. Based in London, Mr. Galperin brings experience with both Latin American and European businesses. In addition to this global business perspective, Mr. Galperin’s extensive experience in banking and investments includes an understanding of financial statements, corporate finance, accounting and capital markets.

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Meyer “Micky” Malka Rais, 40,43, joined our board in March 2013 and has served as chairman of the compensation committee and as a member of the audit committee since then. Mr. Malka is the managing partner at Ribbit Capital LP, a venture capital fund focused on investing in innovative companies in the financial services sector, a position he has held since May 2012. Mr. Malka has more than twenty years of experience building and investing in technology and financial services across three continents. Mr. Malka was the co-founder and chairman of Lemon, Inc., an online financial service enabling individuals to access a virtual wallet online, until it was purchased by LifeLock (NYSE: LOCK) in December 2013. He also served on the boards of Wonga Group Limited, a private company offering loans that emphasize transparency, speed, convenience and flexibility through the website Wonga.com from 2011 to 2014;2015; Revista Climax, a Venezuelan magazine from 2007 to 2014;2015; and Peixe Urbano Inc., a private company in local commerce from 2012 to 2015.2016. Mr. Malka currently serves on the boards of Credit Karma, a private company offering free credit scores to consumers; LendingHome, an online marketplace private company for home mortgages; Invoice2go, a private company that offers invoicing solutions to small businesses on mobile applications; Bitcoin Foundation, a non-profit trade organization that enables the use of Bitcoin cryptographic money worldwide.applications. In 1991, at the age of 18, Mr. Malka co-founded Heptagon Group, a securities and investment broker dealer servicing the Venezuelan and U.S. markets, where he served as chief operating officer. In 1998, Mr. Malka developed the online brokerage Patagon.com, Inc., which became Latin America’s first comprehensive Internet-based financial services portal and dealer until its acquisition in March 2000 by the Spanish bank Banco Santander. Mr. Malka then served as the interim chief executive officer for OpenBank S.A., an online bank in Spain and Germany. In 2003, he co-founded Banco Lemon, a Brazilian retail bank serving the underbanked population, which went on to become one of the largest private microfinance institutions in Brazil until 2009 when it was acquired by Banco do Brasil, Latin America’s largest bank. In July 2008, Mr. Malka co-founded and was co-chief executive officer of Bling Nation Ltd., a Palo Alto-based mobile payments private company, until July 2011 when it evolved into Lemon Inc. In May 2011, Mr. Malka co-founded Banco Bracce, a Brazilian financial banking institution specializing in lending for mid-sized companies in Brazil. Banco Bracce was sold in 2014.2015. Mr. Malka graduated with a degree in economics from the Universidad Católica Andrés Bello in Caracas, Venezuela in 1996 and currently resides in Palo Alto, California.

Key Attributes, Experience and Skills:


Mr. Malka is an entrepreneur who brings deep industry expertise and expansive operational experience to our board. He has spent his career in the financial products and payments industries, and he has gained deep understanding of the transformative role that technology can play in these industries. From co-founding one of

the earliest online brokerages in Latin America to creating a microfinance bank with thousands of branches throughout Brazil, to co-founding one of the earliest mobile payments companies in the United States, Mr. Malka has been at the forefront of bringing fundamentally transformative technologies to financial services. Serving as both an executive and a board member at companies of all stages of growth, he understands how to manage the transition from a rapidly growing start-up to a successful public company, while preserving the entrepreneurial spirit necessary to continually innovate. His deep industry expertise and diverse professional experiences give him critical business insights into the challenges and opportunities presented for our business.

that we face.

Javier Olivan, 38,40, joined our board in December 2012. Mr. Olivan is the Vice President of growth, engagement and mobile adoptionGrowth at Facebook, Inc. (NYSE: FB) since 2007.. Since 2007, Mr. Olivan has been responsible for Facebook’s international efforts, setting strategy and helping to drivedriving the growth of Facebook’stheir global user base across the globe through product, marketing and internationalization initiatives. Mr. Olivan also oversees all productgrowth analytics, growth marketing and data science efforts. He is also working closely with Facebook’s Internet.org initiative, working with mobile operators to accelerate the adoption and user engagement worldwide.of the internet around the world. Prior to working at Facebook, Inc., Mr. Olivan was a product manager at Siemens Mobile where he led a cross-functional team charged with the development and market launch of handset devices. Earlier in his career, Mr. Olivan worked for NTT Corporation in Japan as a research and development engineer and was part of a team that wasresponsible for developing software that enabled high qualityhigh-quality wireless video transmission on to mobile devices. Mr. Olivan holds a master’s degree in business administration from Stanford University and master’s degrees in both electrical and industrial engineering from the University of Navarra.

Key Attributes, Experience and Skills:


Mr. Olivan contributes extensive knowledge in creating and growing internet usage across the globe and over various platforms (web and mobile). He also has a deep understanding of how social networks work, which uniquely positions him to provide thoughtful counsel to us as we explore opportunities at the intersection of commerce and social media.

Nominee for Election as Class III Director

Roberto Balls Sallouti , 43, is a member of the board of directors since October 2014. Mr. Sallouti is a managing partner and board member of BTG Pactual, Brazilian financial company operating in Latam investment banking, and global wealth and asset management markets. Mr. Sallouti joined Banco BTG Pactual in 1994 and became a partner in 1998. During his career at BTG Pactual S.A., he served as joint head of Brazil local fixed income markets from 1999 to 2003 and as the head of the international and emerging markets fixed income division from 2003 to 2006. After Banco Pactual was sold to UBS AG, he acted as joint head of Latam FICC (Fixed Income, Currencies, and Commodities) and co-head of emerging markets fixed income from 2006 to 2008. In 2008, he was one of the founders of BTG Investments, which acquired Banco Pactual back from UBS in 2009. Mr. Sallouti received his bachelor’s degree in economics, with concentrations in finance and marketing, from The Wharton School at the University of Pennsylvania.

Key Attributes, Experience and Skills:

Mr. Sallouti brings a deep understanding of financial markets and investment banking activities. Our board believes that his knowledge of Brazilian and Latin American economies and markets, coupled with his professional network that he has developed in Latin America throughout his career in investment banking, makes him an asset to our company.

THE BOARD OF DIRECTORS RECOMMENDS A VOTE “FOR” THE ELECTION
OF THE NOMINEES FOR CLASS II DIRECTORS NAMED ABOVE AND “FOR” THE ELECTION OF THE NOMINEE FOR CLASS III DIRECTOR NAMED ABOVE

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INFORMATION ON OUR BOARD OF DIRECTORS AND CORPORATE GOVERNANCE

Our business is managed by our employees under the direction and oversight of our board. Except for Mr. Marcos Galperin,our chief executive officer, none of the members of our board is an employee of MercadoLibre. Our board members remain informed of our business through discussions with management, materials we provide to them, and their participation inon the board and in board committee meetings.

We believe open, effective, and accountable corporate governance practices are key to our relationship with our stockholders. Our board has adopted corporate governance guidelines that, along with the charters of our board committees and our code of business conduct and ethics, provide the framework for the governance of our company. A complete copy of our corporate governance guidelines, the charters of our board committees, and our code of business conduct and ethics may be found on our investor relations website athttp://investor.mercadolibre.com. Information contained on or connected to our website is not part of this proxy statement. The board regularly reviews corporate governance developments and modifies these policies as warranted. Any changes in these governance documents will be reflected on the same location of our website.

Board of Directors

The following is biographical information on the remainder of our currentcontinuing directors, as well as the key attributes, experience and skills that the board believes such currentcontinuing directors bring to the board.

Class I Directors

Susan Segal, 62,65, joined our board in April 2012 and has served as a member of the audit committee since 2012. Ms. Segal has been president and chief executive officer of the Americas Society and Council of the Americas since August 2003, after having worked in the private sector for more than 30 years. Prior to her current position, Ms. Segal was a founding partner of her own investment advisory firm focused primarily on Latin America and the U.S. Hispanic market. Previously, she was a partner and Latin American Group Head at JPMorgan Partners/Chase Capital Partners, where she pioneered early stage venture capital investing in Latin America. Prior to joining Chase Capital Partners, Ms. Segal was a senior managing director focused on Emerging Markets Investment Banking and Capital Markets at Chase Bank and its predecessor banks. She was actively involved in developing investment banking, building an emerging-market bond-trading unit for Latin America and was also involved in the Latin American debt crisis of the 1980s and early 1990s both chairing and sitting on various advisory committees. Ms. Segal currently servesis on various boards and committees, including at the BankBoard of Nova Scotia/Directors of Scotiabank, where she serves as a director and a memberchairperson of the Audit Committee and the Corporate Governance Committee and member of the Risk Committee. Additionally, she is a director and chairperson of Scotiabank USA, a non-public subsidiary of Scotiabank. She also serves as a director of the Tinker Foundation and the Latin American Venture Capital Association. She is also a member of the Council of Foreign Relations. She is also a Board member of Vista Oil and Gas. In 1999, she was awarded the Order of Bernardo O’Higgins Grado de Gran Oficial in Chile and in 2009 President Uribe of Colombia honored her with the Cruz de San Carlos. In 2012, she was awarded the Order of the Mexican Aztec Eagle in Mexico. Ms. Segal received a master’s in business administrationfrom Columbia University and a bachelor’s degree from Sarah Lawrence College. Ms. Segal previously served as a director of our company from 1999 to 2002.

Key Attributes, Experience and Skills:


Ms. Segal’s impressive experience includes her background studying the economies of Latin American countries. She is also well-versed in Latin America’s prospects for growth, integration, and economic and social development, and she is knowledgeable about economic inclusion, social empowerment, markets, overall business environment, diversity issues and risk assessment. Her background includes experience in trade, private equity, venture capital, social media, and infrastructure. Ms. Segal’s decades of experience in Latin America have enabled her to create an extensive network among Latin America’s political and business leaders. Given the increasing political and other challenges involved with doing business across national borders in Latin America, the board believes that Ms. Segal’s prior experience and extensive knowledge of these affairs qualify her to serve as a director of our company.

Michael Spence, age 71, joined our board in 1999 and has served as a member of the nominating and corporate governance committee since 2007. Mr. Spence is Professor of Economics at the Stern School of Business at New York University and Professor Emeritus of Management in the Graduate School of Business at Stanford University. Since 2007 he has served as external advisor to the government of China on growth strategy and reform. From 2010 to 2014 he served as consultant to PIMCO, and since 2011 Mr. Spence has served as senior advisor at Oak Hill Investment Management and director of the board of the Stanford Management Company. In 2012 Mr. Spence was appointed Chairman of the Academic Board of the Fung Global Institute. He currently is a Senior Fellow of the Hoover Institution at Stanford. Mr. Spence is also a distinguished visiting Fellow at the Council on Foreign Relations, an independent, nonpartisan membership organization, think tank, and publisher. He served as dean of the Stanford Business School from 1990 to 1999. Dr. Spence was awarded the John Kenneth Galbraith Prize for excellence in teaching and the John Bates Clark medal for a “significant contribution to economic thought and knowledge.” In 2001, Dr. Spence received the Nobel Prize in Economic Sciences. From 2006 to 2010, Dr. Spence served as chairman of the Commission on Growth and Development. Dr. Spence earned his undergraduate degree in philosophy at Princeton summa cum laude and was selected for a Rhodes Scholarship. He was awarded a BS-MA from Oxford University and earned his doctorate degree in economics at Harvard University. He taught at Stanford as an Associate Professor of Economics from 1973 to 1975. From 1975 to 1990, he served as professor of Economics and Business Administration at Harvard, holding a joint appointment in the Business School and the Faculty of Arts and Sciences. In 1983, he was named chairman of the Economics Department and George Gund Professor of Economics and Business Administration. From 1984 to 1990, Dr. Spence served as the Dean of the Faculty of Arts and Sciences at Harvard, overseeing Harvard College, the Graduate School of Arts and Sciences, and the Division of Continuing Education. From 2005 to 2007, Dr. Spence served on the Board of Genpact Ltd., a NYSE-listed company that focuses on managing business processes, and previously served on the board of General Mills, Inc., from 1992 to 2008. Mr. Spence also serves on the board of a number of private companies. In the past he has served on the boards of Bank of America, Nike Inc., Siebel Systems, Inc., Exult Inc., a human resources company, Torstar Corporation, a publishing company, and Sun Microsystems, Inc.

Key Attributes, Experience and Skills:

Dr. Spence has strong leadership skills, having served as Dean of the Stanford Business School for nine years and the Dean of the Faculty of Arts and Sciences at Harvard for six years. Dr. Spence brings extensive experience in finance, developing country growth and management education. Further, he brings an academic perspective on the economy, business processes and developing markets, which enhances our board’s ability to analyze macroeconomic trends that may impact our business. He is a frequent speaker on and leader of global economic policy. Dr. Spence’s past service on the boards of major corporations, including General Mills, Bank of America, Nike and Sun Microsystems brings the board insights and best practices of admired public companies.

Mario Eduardo Vázquez, age 79,82, joined our board in May 2008, has served as chairman of the audit committee since May 2008 and has served as a member of the nominating and corporate governance committee since March 2009. Mr. Vázquez serves as a member of the board of directors and as the president of the audit committee of Globant S.A. (NYSE: GLOB). and Decolar.com, Inc. Mr. Vázquez served as the chief executive officer of Grupo Telefónica in Argentina from June 2003 to November 2006, and served as a member of the board of directors of Telefónica S.A. Spain from November 2000 to November 2006. He has also served as a regular member of the board of directors of Telefónica Argentina S.A. and Telefónica Holding Argentina S.A., and as alternate member of the board of directors of Telefónica de Chile S.A until 2012. Mr. Vázquez served as a member of the board of directors of YPF S.A. and as the president of the Audit Committee of YPF S.A until 2012. Since November 2006, Mr. Vázquez has pursued personal interests in addition to his service as a director. Mr. Vázquez spent 23 years as a partner and general director of Arthur Andersen for Argentina, Chile, Uruguay and Paraguay (Pistrelli, Diaz y Asociados and Andersen Consulting — Consulting—Accenture), where he served for a total of 33 years until his retirement in 1993. Mr. Vázquez previously taught as a professor of Auditing at the Economics School of the University of Buenos Aires. Mr. Vázquez received a degree in accounting from the University of Buenos Aires.

Key Attributes, Experience and Skills:


Mr. Vázquez was chosen to join our board specifically to serve our audit committee as its audit committee financial expert. We targeted a director with financial and auditing experience specific to Latin American businesses. Mr. Vázquez worked in auditing for Arthur Andersen for 33 years total, including 23 years as a partner and general director, in many of our markets, including Argentina, Chile, Uruguay and Paraguay. He also brings an academic perspective to the position from his time as a professor of Auditing at the Economics School of the University of Buenos Aires. Finally, Mr. Vázquez has employed these skills as a board member of several other technology and other companies, thus has important experience serving as a director and audit committee member.

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Alejandro Nicolás Aguzin, aged 49, joined our Board in January 2017 and has served as a member of the nominating and corporate governance committee since February 2018. Mr. Aguzin is the Chairman and CEO of J.P. Morgan Asia Pacific, overseeing the firm’s overall activities across Asia Pacific, as well as directly managing the Banking franchise throughout the region. He chairs the Asia Pacific Management Committee, and is also a member of J.P. Morgan’s firmwide Corporate & Investment Bank Management Committee. Mr. Aguzin was previously the CEO for J.P. Morgan Latin America, responsible for overseeing all of J.P. Morgan’s activities in Latin America. He was also the Head of Investment Banking Coverage, Mergers & Acquisitions and Capital Markets in the region. He joined J.P. Morgan in 1990 in Buenos Aires as a financial analyst in the Credit Group and has spent his career advising clients on strategic and corporate finance transactions. In 1991, he moved to New York, where he worked in the Corporate Finance Services Group and focused primarily on cross-border mergers and acquisitions for U.S. clients. In 1992, he returned to Buenos Aires in the Investment Banking team where he participated in several privatizations, capital markets and advisory transactions. In 1996, he moved to the Latin America Mergers & Acquisitions Group in New York, being appointed head of the group in 2000. In 2002, he expanded his responsibilities and was appointed head of Latin America Investment Banking Coverage, Mergers & Acquisitions and Capital Markets, formerly known as Latin America Investment Banking. In 2005, he was appointed CEO for Latin America. During 2008 and 2009, in addition to his responsibilities as CEO for Latin America and head of Latin America Investment Banking, Mr. Aguzin served as Senior Country Officer for Brazil. He holds a bachelor degree in Economics from the Wharton School of the University of Pennsylvania and is fluent in Spanish, Portuguese and English.
Key Attributes, Experience and Skills:
Mr. Aguzin brings a deep understanding of financial markets and investment banking activities which provide valuable business experience and critical insights on the roles of finance and strategic transactions in our business. Our board believes that his knowledge of the Latin American and Asian economies and markets, coupled with the professional network that he has developed in those regions throughout his career in investment banking, makes him an asset to our company.
Class III Directors

Emiliano Calemzuk, age 41,44, joined our board in August 2007, has served as chairman of the nominating and corporate governance committee since 2007 and has served as a member of the compensation committee since 2008. Mr. Calemzuk also serveswas appointed as chairman of the advisoryboard of The Heart of Los Angeles Organization, a non-profit organization for which he has served since 2010. Mr.our lead independent director in February 2016.Mr. Calemzuk is the founderCEO and co-founder of Rampante,RAZE, a mobile-first digital media company focused on media business.company. Prior to that position, Mr. Calemzuk had a 14-year long career at News Corporation/Fox as head of several business units. From September 2010 to January 2012, Mr. Calemzuk served as chief executive officerChief Executive Officer of Shine Group Americas (and its subsidiaries), a television producer in the U.S. market. Prior to joining Shine Group Americas, from(a unit of 21st Century Fox). From 2007 to 2010, Mr. Calemzuk was presidentPresident of Fox Television Studios, a supplier of programming to U.S. cable and broadcast networks. From 2002 to 2007, Mr. Calemzuk served as president of Fox International Channels Europe. From 2000 to 2002, Mr. Calemzuk was vice president and deputy managing director of Fox Latin American Channels and was also employed as general manager of Fox Kids Latin America. From 1998 to 2000, Mr. Calemzuk also serves as chairman of the advisory board of The Heart of Los Angeles Organization, a non-profit organization for which he has served as associate director of marketing and promotions for Fox Latin America. Prior to that, he worked at Hero Productions.since 2010. Mr. Calemzuk holds a bachelor’s degree,cum laude, from the University of Pennsylvania.

Key Attributes, Experience and Skills:


Mr. Calemzuk contributes significant leadership experience in media, marketing and promotions. His service as President of Fox Television Studios provides valuable business, leadership and management experience, including expertise leading a large organization with global operations, giving him a keen understanding of the issues facing a multinational business such as MercadoLibre. Similarly, he has led the growth of international operations of Fox in both Latin America and Italy. In particular, he is a leader in alternative entertainment and technology genres, uniquely positioning him to provide thought leadership and guidance as MercadoLibre adapts to a changing technology and entertainment world.

Marcos Galperin, age 43,47, is one of our co-founders and has served as our chairman, president and chief executive officer and one of our directors since our inception in October 1999. Mr. Galperin serves on the boards of Endeavor, a non-profit organization that that selects mentors and accelerates high impact entrepreneurs around the world; Fundación Universidad de San Andrés (FUDESA) which manages the Universidad de San Andrés, an Argentine university located in Buenos Aires, Argentina which offers undergraduate, specializations and post-graduate degrees in several disciplines; Onapsis, a cyber-security company; and Globant S.A. (NYSE: GLOB)., a technology service provider focused on delivering software solutions by leveraging emerging technologies and trends that is listed on the NYSE;NYSE, where he also serves as a member of the Compensation and Onapsis, a cyber-security company.Corporate Governance and Nominating Committees. Prior to working with us, Mr. Galperin worked in the fixed income department of J.P. Morgan Securities Inc. in New York from June to August 1998 and at YPF S.A., an integrated oil company, in Buenos Aires, Argentina, where he was a Futures and Options Associate and managed YPF’s currency and oil derivatives program from 1994 to 1997. Mr. Galperin received an MBA from Stanford University and graduated with honors from the Wharton School of the University of Pennsylvania. Mr. Galperin is the brother of Nicolás Galperin, a Class II Director nominee.

Director.

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Key Attributes, Experience and Skills:


Mr. Galperin brings leadership and extensive experience and knowledge of our company and industry to the board. As the founder, chief executive officer and president of our company, Mr. Galperin has the most long-term and valuable hands-on knowledge of the issues, opportunities and challenges facing us and our business. In

addition, Mr. Galperin brings his broad strategic vision for our company to the board. Mr. Galperin’s service as our chairman, president and chief executive officer provides a critical link between management and the board, enabling the board to perform its oversight function with the benefits of management’s perspectives on the business.

Veronica Allende Serra

Roberto Balls Sallouti, age 45, joined our board in September 2007 and 46, has served as a member of the compensation committeeboard of directors since 2007. Ms. SerraOctober 2014. Roberto Sallouti is the founding partner of Pacific Investments, a multi-asset fund management group,Chief Executive Officer and Innova Capital, a mid-market private equity firm in Central Europe, with 19 years of experience making direct investments in a variety of sectors, including private equity, real estate and venture capital. Ms. Serra currently sits on the boards of the portfolio companies of Innova Capital and also sits on the nonprofit board of Instituto Sidarta (education), global advisory board of Endeavor Global, advisory board of AMIGOH, and collaborates with Fundação Estudar, where she was a director from 2008 to 2010. She was also a director of iSmart Foundation (education) from 2010 to 2014. Ms. Serra is a member of the “GroupBoard of 50” and YPO, co-founderDirectors of Latam Start Up Challenge and member of the advisory council of the XTC. Before founding Pacific Investments, she was involvedBTG Pactual, a Brazilian financial company operating in a series of start-ups, among which are Patagon.com in Brazil and also an entity that owned interests in MercadoLibre and Wanako Games. From 1998 to 2001, Ms. Serra headed investments for Latin America for International Real Returns LLC and from 1997 to 1998 she was a vice president and assistant to the chief executive officer of Leucadia National Corporation (NYSE: LUK) a holding company engaged in a variety of businesses, including investment banking and capital markets. She received an MBA from Harvard Business Schoolglobal wealth and asset management markets in 1997,Latin America. Mr. Sallouti joined BTG Pactual in 1994, and became a partner in 1998. He was named Chief Operating Officer in 2008, having previously been responsible for the firm’s Fixed Income Division. He was named Chief Executive Officer in 2015. Mr. Sallouti holds a bachelor of science degree in Laweconomics, with concentrations in finance and marketing, from The Wharton School at the University of São Paulo and in Art and Advertising from Escola Panamericana de Arte.

Pennsylvania.

Key Attributes, Experience and Skills:

Ms. Serra provides our


Mr. Sallouti brings a deep understanding of financial markets, investment banking activities and in the fixed income area. Our board believes that his knowledge of Brazilian and Latin American economies and markets, coupled with specific experiencethe professional network that he has developed in acquisitions and other strategic transactions. She was chosen in part due to her extensive experience and leadership in global investments in both Latin America and the United States. In addition to business and finance, her law degree provides a legal perspective on our business transactions and her art and advertising degree provides marketing guidance with respectthroughout his career in investment banking, makes him an asset to our business decisions. Further, her dual education in both Brazil and the United States provides insights in both of our major areas of operation and oversight. She currently resides in Brazil, one of our most important markets. Ms. Serra’s diverse background also contributes to her effectiveness as our lead independent director, enabling her to lead in a number of different areas.

company.

Director Independence and Family Relationships

NASDAQ rules require listed companies to have a board of directors with at least a majority of independent directors. Under NASDAQ’s rules, in order for a director to be deemed independent, our board must determine that the individual does not have a relationship that would interfere with the director’s exercise of independent judgment in carrying out his or her responsibilities as a director of our company. As part of our corporate governance guidelines, our board has adopted guidelines setting forth categories of relationships that it has deemed material for purposes of making a determination regarding a director’s independence. On an annual basis, each member of our board is required to complete a questionnaire designed to provide information to assist our board in determining whether the director is independent under NASDAQ rules and our corporate governance guidelines. Our board has determined that each of Messrs. Calemzuk, Malka, Olivan, Spence, Vázquez, and Sallouti, Aguzin and Ms. Segal, and Ms. Serra, is independent under the listing standards of The NASDAQ Global Market and our corporate governance guidelines. Our governance guidelines require any director who has previously been determined to be independent to inform the chairman of our board and our corporate secretary of any change in circumstance that may cause his or her status as an independent director to change.

Other than Marcos Galperinour chief executive officer and Mr. Nicolás Galperin, who are brothers, there are no family relationships among our officers and directors, nor are there any arrangements or understandings between any of our directors or officers or any other person pursuant to which any officer or director was or is to be selected as an officer or director.

Board Leadership Structure

We do not have a fixed policy with respect to the separation of the offices of the chairman of the board and chief executive officer and believe that any determination in this regard is part of the executive succession planning process. The board understands that there is no single, generally accepted approach to providing board leadership and, in light of the competitive and dynamic environment in which we operate, the appropriate board leadership structure may vary from time to time as circumstances warrant.

Mr. Galperin currently serves as both our chairman and our president and chief executive officer. Our board believes service in these dual roles is in the best interests of our company and our stockholders. Mr. Galperinco-founded our company, has served as chief executive officer since our inception and is the only member of management on the board. The board is confident that he possesses the most thorough knowledge of the issues, opportunities and challenges facing us and our business and, accordingly, is the person best positioned to develop agendas that ensure that the board’s time and attention are focused on the most critical matters. His combined role enables decisive leadership, ensures clear accountability, and enhances our ability to communicate our message and strategy clearly and consistently to our stockholders, employees and users.

Because the board also believes that strong, independent board leadership is a critical aspect of effective corporate governance, the board has established the position of lead independent director. The lead independent director is an independent director elected annually by the board. Ms. SerraMr. Calemzuk currently serves as the lead independent director.director, a position to which he was appointed in February 2016. As lead independent director, shehe chairs and has authority to call formal closed sessions of the outsideindependent directors, leads board meetings in the absence of the chairman, and leads the annual board self-assessment process. In addition, the lead independent director, together with the chair of the nominating and corporate governance committee, conducts interviews to confirm the continued qualification and willingness to serve of each director whose term is expiring at an annual meeting prior to the time at which directors are nominated for re-election.

Our board will continually evaluate the current leadership structure of the board with the goal of maximizing its effectiveness.

Risk Oversight

Our board of directors provides various forms of risk oversight. As part of this process, the board seeks to identify, prioritize, source, manage and monitor our critical risks. To this end, our board periodically, and at least annually, reviews the material risks faced by us, our risk management processes and systems and the adequacy of our policies and procedures designed to respond to and mitigate these risks.

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The board has generally retained the primary risk oversight function and has an active role, in its entirety and also at the committee level, in overseeing management of our material risks. The board regularly reviews information regarding our operations, strategic plans and liquidity, as well as the risks associated with each. The audit committee oversees management of financial and internal control risks as well as the risks associated with related party transactions. Our head of internal audit reports directly to the audit committee. The compensation committee is responsible for overseeing the management of risks relating to our executive compensation plans and arrangements. The nominating and corporate governance committee oversees the management of risks associated with the composition and independence of our board and oversees our corporate governance policies and procedures related to risk management, including our whistleblower procedures, insider trading policy and corporate governance guidelines. While each committee is responsible for evaluating certain risks and overseeing the management of such risks, the entire board of directors is regularly informed through committee reports about such risks.

Stockholder Communications with our Board

Stockholders may communicate with our board, board committees or individual directors, including the lead independent director, c/o Corporate Secretary, Arias 3751, 7th Floor, Buenos Aires, Argentina, C1430CRG. The nominating and corporate governance committee has delegated responsibility for initial review of stockholder

communications to our vice presidentmanager of investor relations. In accordance with the committee’s instructions, our vice president of investor relations team will summarize all correspondence and make it available to each member of our board. In addition, the vice presidentmanager of investor relations will forward copies of all stockholder correspondence to each member of the nominating and corporate governance committee, except for communications that are (a) advertisements or promotional communications, (b) solely related to complaints by users with respect to ordinary course of business customer service and satisfaction issues, or (c) clearly unrelated to our business, industry, management, or board or committee matters.

Attendance at Annual Meetings

We do not have a policy regarding director attendance at annual meetings of our stockholders. No members of our board of directors were able to attend our 20142017 Annual Meeting of Stockholders in person.

Formal Closed Sessions

At the conclusion of each regularly scheduled board meeting, the outsideindependent directors have the opportunity to meet without our management or the other directors. The lead independent director leads these discussions.

Board Compensation

Board compensation is determined by theour board following a recommendation from our compensation committee. Only the directors who our board determines to be outsideindependent directors receive compensation for their service. Board compensation for our outsideindependent directors has in recent years primarily consisted of cash compensation. Director compensation is reviewed from time to time by the compensation committee.committee for recommendation to our board. Current board compensation is described under the heading “Compensation of Directors”“Director Compensation” below.

Outside Advisors

The board and each of its committees may retain outside advisors and consultants of their choosing at our expense. The board does not need notto obtain management’s consent to retain outside advisors.

Conflicts of Interest

We expect our directors, executives and employees to conduct themselves with the highest degree of integrity, ethics and honesty. MercadoLibre’s credibility and reputation depend upon the good judgment, ethical standards and personal integrity of each director, executive, and employee. In order to better protect MercadoLibre and its stockholders, we periodically review our code of business conduct and ethics to ensure that it provides clear guidance to our employees and directors.

Transparency

We believe it is important that our stockholders understand our governance practices. In order to help ensure the transparency of our practices, we have posted information regarding our corporate governance procedures on our investor relations website athttp://investor.mercadolibre.com.

Board Effectiveness and Director Performance Reviews

It is important to us that our board and its committees are performing effectively and in the best interests of our company and our stockholders. The board and each committee performs an annual self-assessment to evaluate its effectiveness in fulfilling its obligations. As part of this annual self-assessment, directors are able to provide feedback on the performance of other directors. Our lead independent director follows up on this feedback and takes such further action with directors receiving comments and other directors as she deems appropriate.

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Succession Planning

The board recognizes the importance of effective executive leadership to MercadoLibre’s success, and meets to discuss executive succession planning at least annually. As part of this process, our board reviews the capabilities of our senior leadership as set out in written succession planning documents and identifies and discusses potential successors for members of our executive staff, including the chief executive officer. Our nominating and corporate governance committee leads the succession planning process for our chief executive officer and other senior officers and performs a similar analysis with respect to the rest of our board.

Auditor Independence

We have taken a number of steps to ensure the continued independence of our independent registered public accounting firm. Our independent registered public accounting firm reports directly to the audit committee, and we limit the use of our auditors for non-audit services. The fees for services provided by our auditors in 20142017 and 20132016 and our policy on pre-approval of non-audit services are described under the section below entitled “Proposal Three: Ratification of Independent Registered Public Accounting Firm.”

Corporate Hotline

We have established a corporate telephone hotline and Internet site to allow any employee to confidentially and anonymously lodge a complaint about any accounting, internal control, auditing or other matter of concern.

Board Committees

Board committees help our board perform effectively and efficiently, but do not replace the oversight of our board as a whole. There are currently three principal standing board committees: the audit committee, the compensation committee and the nominating and corporate governance committee. Each committee meets regularly and has a written charter that has been approved by our board, which is available on our investor relations website athttp://investor.mercadolibre.com. In addition, at each regularly scheduled board meeting, a member of each committee reports on any significant matters addressed by the committee subsequent to the board’s most recent prior meeting. Each committee performs an annual self-assessment to evaluate its effectiveness in fulfilling its obligations.

The following table lists the current members of each of our three principal standing board committees:

  Audit Compensation 
Nominating &
Corporate
Governance

Emiliano Calemzuk*

  X Chair

Meyer Malka*

 X Chair 

Susan Segal*

 X  

Veronica Allende Serra*

Mario Vázquez*
 Chair X X

Michael Spence*

Nicolás Aguzin*
  X

Mario Vázquez*

Chair X


*Independent DirectorDirector.


Audit Committee

The board has established an audit committee, which consistsmet four times and took five actions by unanimous written consent during fiscal year 2017, is comprised of Mr. Vázquez (Chairman), Mr. Malka and Ms. Segal. Our board has determined that each of the directors serving on our audit committee is independent within the meaning ofas defined under the rules of the SEC and NASDAQ. The audit committee is responsible for, among other things:

reviewingas defined in the performanceListing Rules of our independent registered public accounting firmNASDAQ, and making recommendations to our board regarding the appointment or termination of our independent registered public accounting firm;

considering and approving, in advance, all audit and non-audit services to be performed by our independent registered public accounting firm;

overseeing management’s establishment and maintenance of our accounting and financial reporting processes, including our internal controls and disclosure controls and procedures, and the audits of our financial statements;

establishing procedures for the receipt, retention and treatment of complaints received by us regarding accounting, internal control or auditing matters and the confidential, anonymous submission by our employees of concerns regarding questionable accounting or auditing matters;

investigating any matter brought to its attention within the scope of its duties and engaging independent counsel and other advisers as the audit committee deems necessary;

determining compensation of the independent registered public accounting firm, compensation of advisors hired by the audit committee and ordinary administrative expenses;

reviewing annual and quarterly financial statements prior to their release;

preparing the report required by the rules and regulations of the SEC to be included in our annual proxy statement;

reviewing and assessing the adequacy of the committee’s formal written charter on an annual basis; and

handling such other matters that are specifically delegated to the audit committee by our board from time to time.

The audit committee met four times during the fiscal year ended December 31, 2014 and took five actions by unanimous written consent. Our board has determined that Mr. Vázquez is an “audit committee financial expert,” as defined by SEC rules.

under the rules of the SEC. The audit committee is responsible for:

reviewing the performance of our independent registered public accounting firm and making recommendations to our board regarding the appointment or termination of our independent registered public accounting firm;
considering and approving, in advance, all audit and non-audit services to be performed by our independent registered public accounting firm;
overseeing management’s establishment and maintenance of our accounting and financial reporting processes, including our internal controls and disclosure controls and procedures, and the audits of our financial statements;
establishing procedures for the receipt, retention and treatment of complaints received by us regarding accounting, internal control or auditing matters and the confidential, anonymous submission by our employees of concerns regarding questionable accounting or auditing matters;
investigating any matter brought to its attention within the scope of its duties and engaging independent counsel and other advisers as the audit committee deems necessary;
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determining compensation of the independent registered public accounting firm, compensation of advisors hired by the audit committee and ordinary administrative expenses;
reviewing annual and quarterly financial statements prior to their release;
preparing the report required by the rules and regulations of the SEC to be included in our annual proxy statement;
reviewing and assessing the adequacy of the committee’s formal written charter on an annual basis;
reviewing and discussing with management our major risk exposures, including financial, operational, privacy, security, cybersecurity, competition, legal and regulatory risks, and the steps we have taken to detect, monitor and actively manage such exposures;
reviewing significant legal, compliance and regulatory matters that could have a material impact on our financial statements or our business, including material notices to or inquiries received from governmental agencies;
receiving and considering the independent auditors’ comments as to controls, adequacy of staff, and management performance and procedures in connection with audit and financial controls; and
handling such other matters that are specifically delegated to the audit committee by our board from time to time.
For more information, please see “Audit Committee Report” beginning on page 4936 of this proxy statement.

Compensation Committee

The board has established a compensation committee, which consistsmet once and took one action by unanimous written consent during fiscal year 2017, is comprised of Messrs. Malka (Chairman) and, Calemzuk and Ms. Serra.Vazquez. Our board has determined that each of the directors serving on our compensation committee is independent withinas defined in the meaningListing Rules of NASDAQ rules.NASDAQ. The compensation committee is responsible for, among other things:

for:
recommending to our board for determination, the compensation and benefits of all of our executive officers and key employees;

monitoring and reviewing our compensation and benefit plans to ensure that they meet corporate objectives;
recommending to our board for determination, the compensation and benefits of all of our executive officers and key employees;

administering our stock plans and other incentive compensation plans and preparing recommendations and periodic reports to our board concerning these matters;

preparing
recommending to our board for determination, the report required by the rules and regulations of the SEC to be included in our annual proxy statement and assisting management in the preparation of a compensation discussion and analysis; and benefits of non-employee directors;

such other matters that are specifically delegated to the compensation committee by our board from time to time.

The compensation committee met once during the fiscal year ended December 31, 2014 and took two actions by unanimous written consent.

monitoring and reviewing our compensation and benefit plans to ensure that they meet corporate objectives;
administering our stock plans and other incentive compensation plans and preparing recommendations and periodic reports to our board concerning these matters;
preparing the report required by the rules and regulations of the SEC to be included in our annual proxy statement and assisting management in the preparation of the compensation discussion and analysis included in this proxy statement; and
such other matters that are specifically delegated to the compensation committee by our board from time to time.
Nominating and Corporate Governance Committee

The board has established a nominating and corporate governance committee, which consistsdid not meet and took one action by unanimous written consent during fiscal year 2017, is comprised of Messrs. Calemzuk (Chairman), SpenceAguzin and Vázquez. Our board has determined that each of the directors serving on our nominating and corporate governance committee is independent withinas defined in the meaningListing Rules of NASDAQ rules.NASDAQ. The nominating and corporate governance committee is responsible for, among other things:

for:
recommending to our board for selection, nominees for election to our board;

making recommendations to our board regarding the size and composition of the board, committee structure and makeup and retirement procedures affecting board members;
recommending to our board for selection, nominees for election to our board;

monitoring our performance in meeting our obligations of fairness in internal and external matters and our principles of corporate governance; and

such other matters that are specifically delegated to the nominating and corporate governance committee by our board from time to time.
making recommendations to our board regarding the size and composition of the board, committee structure and membership and retirement procedures affecting board members;

monitoring our performance in meeting our obligations of fairness in internal and external matters and our principles of corporate governance;
reviewing correspondence received from stockholders; and
such other matters that are specifically delegated to the nominating and corporate governance committee by our board from time to time.
Our board has adopted a written charter for our nominating and corporate governance committee, which is posted on our investor relations website athttp://investor.mercadolibre.com. That charter requires the nominating and corporate governance committee to consider the desired composition of our board, including such factors as expertise and diversity, and our corporate governance guidelines provide that, in consideration of the composition of our board, diversity of backgrounds and expertise should be emphasized.

The nominating and corporate governance committee met once during the fiscal year ended December 31, 2014 and took one action by unanimous written consent.

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Other Committees

From time to time, our board may establish other committees as circumstances warrant. Those committees will have the authority and responsibility as delegated to them by our board.

Code of Business Conduct and Ethics

Our board has adopted a code of business conduct and ethics that applies to our officers, directors and employees. Among other matters, our code of business conduct and ethics is designed to deter wrongdoing and to promote:

honest and ethical conduct, including the ethical handling of actual or apparent conflicts of interest between personal and professional relationships;

full, fair, accurate, timely and understandable disclosure in our SEC filings and other public communications;
honest and ethical conduct, including the ethical handling of actual or apparent conflicts of interest between personal and professional relationships;

compliance with applicable governmental laws, rules and regulations;

prompt internal reporting of violations of the code to appropriate persons identified in the code;
full, fair, accurate, timely and understandable disclosure in our SEC filings and other public communications;

accountability for adherence to the code.

compliance with applicable governmental laws, rules and regulations;
prompt internal reporting of violations of the code to appropriate persons identified in the code; and
accountability for adherence to the code.
Our audit committee must approve any waiver of the code of business conduct and ethics for our executive officers or directors, and any waiver shall be promptly disclosed. We intend to satisfy the disclosure requirement under Item 5.05 of Form 8-K relating to amendments to or waivers from any provision of the code of business conduct and ethics applicable to our chief executive officer and chief financial officer by posting the required information on our investor relations section of our website athttp://investor.mercadolibre.com.

Director Nominations

Nominating and Corporate Governance Committee. The nominating and corporate governance committee of our board performs the functions of a nominating committee. The nominating and corporate governance committee’s charter describes the committee’s responsibilities, including identifying, reviewing, evaluating and

recommending director candidates for nomination by our board. Our corporate governance guidelines also contain information concerning the responsibilities of the nominating and corporate governance committee with respect to identifying and evaluating director candidates. Both documents are published on our investor relations website athttp://investor.mercadolibre.com.

Director Candidate Recommendations and Nominations by Stockholders. The nominating and corporate governance committee’s charter provides that the committee will consider director candidates recommended by stockholders. The charter of the nominating and corporate governance committee provides that it will evaluate all candidates for election to our board, regardless of the source from which the candidate was first identified, based on the totality of the merits of each candidate and not based upon minimum qualifications or attributes. Stockholders should submit any such recommendations for the consideration of our nominating and corporategovernancecorporate governance committee through the method described under “Stockholder Communications” above. In addition, any stockholder of record entitled to vote for the election of directors may nominate persons for election to our board if that stockholder complies with the notice procedures summarized in “Stockholder Proposals for 20162019 Annual Meeting” beginning on page 5239 of this proxy statement.

Process for Identifying and Evaluating Director Candidates. The nominating and corporate governance committee evaluates all director candidates in accordance with the criteria described in our corporate governance guidelines and the nominating and corporate governance committee charter. The committee evaluates any candidate’s qualifications to serve as a member of our board based on the skills and characteristics of individual board members as well as the composition of our board as a whole. In addition, the nominating and corporate governance committee will evaluate a candidate’s independence, skills, experience, reputation, integrity, potential for conflicts of interest and other appropriate qualities in the context of our board’s needs.

Director diversity. We do not have a formal policy about diversity of our board membership, but the nominating and corporate governance committee will consider a broad range of factors when nominating individuals for election as directors, including differences of viewpoint, professional experience, education, skill, other personal qualities and attributes, race, gender and national origin. The nominating and corporate governance committee neither includes nor excludes any candidate from consideration solely based on the candidate’s diversity traits.

Directors Attendance at Meetings of our Board of Directors and Board Committees

Our board held fivesix meetings and took threefour actions by written consent during the fiscal year ended December 31, 2014. Except for Mr. Spence,2017. Other than Roberto Balls Sallouti, all otherof our directors attended 75% or more of the aggregate of all meetings of the board of directors and the board committees on which they served during 2014.

2017.

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DIRECTOR COMPENSATION

On September 27, 2013,August 2, 2016, our board, upon the recommendation of the compensation committee, adopted a director compensation program that sets compensation for our outsideindependent directors for the period from June 20132016 to June 2016.2019. The 20142017 portion of this director compensation program (the “20142017 Director Program”Program), which became effective as of June 10, 2014,13, 2017, provides that each outsideindependent director receives an annual fee for board services from June 10, 201413, 2017 to June 9, 201515, 2018 comprised of anon-adjustable board service award and an adjustable board service award. Thenon-adjustable board service award consists of a fixed cash payment of $50,000.$60,000. The adjustable board service award consists of a fixed cash amount of $70,000$100,000 multiplied by the quotient of (a) the average closing sale price of our common stock on The NASDAQ Global Market during the 30-trading day period preceding the 20152018 Annual Meeting of Stockholders divided by (b) the average closing sale price of our common stock on The NASDAQ Global Market during the 30-trading day period preceding the 20142017 Annual Meeting of Stockholders.

The compensation committee periodically considersreviews our director compensation policy with athe primary objective of matching compensation levels to the relative demands associated with serving on our board and its various committees.

We

Directors who are not classified as independent directors by our board do not pay additionalreceive any compensation tofor their service as directors who have not been classified as outsideon our board. We reimburse our non-employee directors but do reimburse these directors for travel and other reasonable out-of-pocket expenses incurred in attending meetings of our board and its committees.

Director Compensation for 2014

2017

The following table presents information relating to totalsummarizes compensation ofearned by our outsidenon-employee directors for the fiscal year ended December 31, 2014:

Name

Fees Earned or Paid
in Cash ($) (1)

Emiliano Calemzuk

140,817

Nicolás Galperin (2)

—  

Meyer Malka

151,044

Javier Olivan

133,513

Susan Segal

133,513

Veronica Allende Serra

148,122

Michael Spence

133,513

Mario Eduardo Vázquez

155,426

Roberto Balls Sallouti (3)

27,639

2017:
Name 
Fees Earned or Paid
in Cash ($) (1)
  
Non-Equity
Incentive Plan
Compensation
(2)
  Total ($) 
    
 
 
   
          
Emiliano Calemzuk  81,689   151,769   233,457 
Nicolás Galperin (3)  -   -   - 
Meyer Malka  81,689   151,769   233,457 
Javier Olivan  59,836   151,769   211,604 
Susan Segal  59,836   151,769   211,604 
Mario Eduardo Vázquez  81,689   151,769   233,457 
Roberto Balls Sallouti  59,836   151,769   211,604 
Alejandro Nicolás Aguzin  57,863   144,888   202,751 
Michael Spence  26,795   93,468   120,263 

(1)The
Other than for Mr. Spence, the amounts in this column reflect the fees earned by the outside directors for the period January 1, 2014 through December 31, 2014. As a result, the amounts include (i) the portion of the feesannual retainer and committee chair or lead independent director retainers earned under the 20142017 Director Program for the period June 10, 201413, 2017 to December 31, 20142017 and (ii) the portion of the feesannual retainer and committee chair or lead independent director retainers earned under the 2013 portion of theprior director compensation program that coverscovered the period January 1, 20142017 to June 9, 201412, 2017 (the “20132016 Director Program”Program). Mr. Spence’s term expired at the 2017 Annual Meeting of Stockholders and the amounts in this column represent the portion of the annual retainer and committee chair or lead independent director retainers earned by Mr. Spence under the 2016 Director Program.

Under the 20132016 Director Program, each outsideindependent director received an annual feeretainer of $60,000 and a cash incentive award for their service on the board services from June 10, 20132016 to June 9, 2014,12, 2017. The cash incentive award was equal to the product of a non-adjustable board service award and an adjustable board service award. The non-adjustable board service award under the 2013 Director Program consisted of a fixed cash payment of $50,000. The adjustable board service award under the 2013 Director Program consisted of a fixed cash amount of $70,000$100,000 multiplied by the quotient of (a) the average closing sale price of our common stock on The NASDAQ Global Market during the 30 trading day period preceding the 20142017 Annual Meeting of Stockholders divided by (b) the average closing sale price of our common stock on The NASDAQ Global Market during the 30 trading day period preceding the 20132016 Annual Meeting of Stockholders. The 20132016 Director Program also included a non-adjustable chair service awardadditional retainers for committee services from June 10, 2013 to June 9, 2014. Underchairs and the terms of the 2013 Director Program,lead independent director, with the chair of each of the audit committee, the

compensation committee and the nominating and corporate governance committee and the lead independent director were entitled to receivereceiving an additional annual cash compensationretainer in the same amountsamount of such additional annual cash compensation payable under the 2014 Director Program.

$21,913, $21,913, $7,304 and $14,609, respectively.
(2)Mr. Nicolas GalperinThe amounts in this column include the adjustable board service award earned under the 2016 Director Program for the period from January 1, 2017 to June 12, 2017. The amount of the adjustable board service award under the 2017 Director Program is not considered to be an outside director and, as a result, is not compensated by us as a directordeterminable until the date of our company.the 2018 Annual Meeting of Stockholders.
(3)Mr. Sallouti was appointed toNicolás Galperin is not an independent director and did not receive any compensation for his services on our board of directors effective October 29, 2014. Amounts set forth reflect the pro rata portion of the compensation paidin 2017 in accordance with our policy not to him as a director for the period October 29, 2014 to December 31, 2014.compensate non-independent directors.

SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

Section 16(a) of the Securities Exchange Act of 1934, as amended (the “Exchange Act”Exchange Act), requires our officers and directors, and persons who own more than 10% of a registered class of our equity securities, to file reports of ownership and changes in ownership of our common stock with the SEC. Officers, directors and greater-than-10% stockholders are required by SEC regulations to furnish us with copies of all Section 16(a) reports that they file.

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Based solely upon review of the copies of such reports furnished to us or prepared by us and written representations from certain of our executive officers and directors that no other such reports were required, we believe that during the period from January 1, 20142017 through December 31, 2014,2017, all Section 16(a) filing requirements applicable to our officers, directors and greater-than-10% beneficial owners were complied with on a timely basis, except that (i) Mr. Sallouti’s Form 3 in connection with his becoming a director common stock and (ii) Mr.  Arnt’s Form 4 that reported the disposition of 3,600 shares of our common stock were filed late.

basis.

EXECUTIVE OFFICERS

Our executive officers serve at the discretion of our board, and serve until their successors are elected and qualified or until their earlier death, resignation or removal. The following table contains information regarding our executive officers as of March 31, 2015.

1, 2018.
Name

Name

Age
 Age

Position

Marcos Galperin

4347 Chairman of the Board, President and Chief Executive Officer

Pedro Arnt

4144 Executive Vice President and Chief Financial Officer

Stelleo Tolda

4750 Executive Vice President and Chief Operating Officer

Osvaldo Giménez

4448 Executive Vice President—Payments

Daniel Rabinovich

3740 Executive Vice President and Chief Technology Officer

Marcelo Melamud

48 44Senior Vice President and Chief Accounting Officer


For biographical information on Mr. Galperin,our chief executive officer, please see the biographical description provided above under the caption “Information on Our Board of Directors and Corporate Governance—Board of Directors—Class III Directors”.

Governance.”

Pedro Arnt has served as our chief financial officer since June 1, 2011. Prior to his appointment as chief financial officer, Mr. Arnt served in various capacities since joining MercadoLibre in December 1999. He initially led the business development and marketing teams as vice president, and later managed our customer service operations. He then held the position of vice president of strategic planning, treasury &and investor relations, actively participating in our transition from a private to a public company, and playing an important role in capital markets, corporate finance, strategic planning and treasury initiatives. Prior to joining MercadoLibre, Mr. Arnt worked for The Boston Consulting Group. He is a Brazilian citizen and holds a bachelor’s degree, magna cum laude, from Haverford College and a master’s degree from the University of Oxford.

Stelleo Tolda has served as our chief operating officer since April 1, 2009. Prior to his appointment as chief operating officer, Mr. Tolda served as a senior vice president and as our country manager of Brazil since 1999. In that role he guided MercadoLibre to its current position as the leading e-commerce marketplace in Brazil. Before joining MercadoLibre, Mr. Tolda worked at Lehman Brothers Inc. in the United States in 1999, and at Banco Pactual and Banco Icatu in Brazil, from 1996 to 1997 and 1994 to 1996, respectively. He holds a master’s in business administration from Stanford University, and a master’s degree and bachelor’s degree in mechanical engineering, also from Stanford.

Osvaldo Giménez is an executive vice president and has been responsible for MercadoPago operations since February 2004. Mr. Giménez joined MercadoLibre in January 2000 as country manager of Argentina and Chile. Before joining us, Mr. Giménez was an associate in Booz Allen and Hamilton and worked for Santander Investments in New York. Mr. Giménez received a master’s in business administration from Stanford University and graduated from Buenos Aires Technological Institute with a bachelor’s degree in industrial engineering.

Daniel Rabinovich is an executive vice president and has served as our chief technology officer since January 2011. Prior to this appointment, Mr. Rabinovich served as our vice president of product development since January 2009, having joined MercadoLibre in March 2000 as an application architect. Before joining us, he worked in the application architecture team at PeopleSoft. Mr. Rabinovich holds a master’s degree in Technological Services Management from the Universidad de San Andres and graduated with honors from Buenos Aires University with a degree in information systems.

Marcelo Melamud is a senior vice president and has served as our chief accounting officer since August 15, 2008. Prior to this appointment, Mr. Melamud served as our vice president—administration and control since April 2008. From July 2004 through March 2008, he served as the director of finance of MDM Hotel Group, a developer, owner and operator of Marriott branded hotels in Miami, Florida. From July 1998 through July 2004, Mr. Melamud worked in various finance roles for Fidelity Investments, a provider of investment products and services. During his work at Fidelity Investments, Mr. Melamud served as the director of finance of the World Trade Center Boston/Seaport Hotel and he also served as the director of finance of MetroRed Telecom Group Ltd., a fiber-optic telecommunication provider of data, value added and hosting services within Latin America. Mr. Melamud received his master’s in business administration from the Olin Graduate School of Business at Babson College and is a certified public accountant in Argentina.

BENEFICIAL OWNERSHIP OF OUR COMMON STOCK

The following tables set forth information, as of April 1, 2015,2, 2018, regarding the beneficial ownership of our common stock. This information is based solely on SEC filings made by the individuals and entities by that date and upon information submitted to us by our directors and executive officers.

each person that is known by us to be a beneficial owner
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each of our named executive officers;
each person that is known by us to be a beneficial owner of more than 5% of our outstanding equity securities;

each of our directors; and

all directors and executive officers as a group.
each of our named executive officers;

each of our directors; and
all directors and executive officers as a group.
Except as indicated in the footnotes to this table, we believe that each stockholder identified in the table possesses sole voting and investment power over all shares shown as beneficially owned by the stockholder. Shares of common stock subject to options that are currently exercisable or exercisable within 60 days of the date of this proxy statement are considered outstanding and beneficially owned by the person holding the options for the purposes of computing the percentage ownership of that person but are not treated as outstanding for the

purpose of computing the percentage ownership of any other person. Unless indicated otherwise in the footnotes, the address of each individual listed in the table is c/o MercadoLibre, Inc., Arias 3751, 7th Floor, Buenos Aires, Argentina, C1430CRG.

   Total Common Stock (1) 

Name and Address of Beneficial Owner

  Number   Percentage 

Five percent stockholders:

    

eBay Inc. (2)

   8,126,062     18.40

Baillie Gifford & Co. (3)

   6,560,181     14.85

Galperin Trust (4)

   4,253,225     9.63

Ameriprise Financial, Inc. (5)

   2,709,803     6.13

OppenheimerFunds, Inc. (6)

   3,323,490     7.52

Directors and executive officers:

    

Marcos Galperin

          

Pedro Arnt

   17,415     *  

Osvaldo Giménez

   13,594     *  

Daniel Rabinovich

   3,061     *  

Stelleo Tolda (7)

   93,003     *  

Marcelo Melamud

          

Emiliano Calemzuk

          

Nicolás Galperin

          

Javier Olivan

          

Meyer Malka

          

Susan Segal

          

Veronica Allende Serra

   3,579     *  

Michael Spence

   10,354     *  

Mario Vázquez

   2,354     *  

Roberto Balls Sallouti

          

All directors and executive officers as a group (15 persons)

   16,287     *  

  Total Common Stock (1) 
Name and Address of Beneficial Owner
 Number  Percentage 
Five percent stockholders (1):      
Baillie Gifford & Co. (2)  5,681,830   12.87%
Galperin Trust (3)  4,000,000   9.06%
Carmignac Gestion (4)  2,308,664   5.23%
Capital World Investors (5)  2,295,996   5.20%
         
Directors and executive officers:        
Marcos Galperin      
Pedro Arnt  19,129   * 
Osvaldo Giménez  18,385   * 
Daniel Rabinovich     * 
Stelleo Tolda (6)  91,003   * 
Marcelo Melamud      
Emiliano Calemzuk      
Nicolás Galperin      
Javier Olivan      
Meyer Malka      
Susan Segal      
Mario Vázquez  2,354   * 
Roberto Balls Sallouti      
Alejandro Nicolás Aguzin  10,000   * 
All directors and executive officers as a group (14 persons)  140,871   * 

*Indicates less than 1% ownership
(1)Based on an aggregate amount of 44,154,93244,157,364 shares of our common stock issued and outstanding as of April 1, 2015.2, 2018.
(2)According to a Schedule 13G/A filed on February 10, 2015 by eBay Inc., 2065 Hamilton Avenue, San Jose, California 95125 (“eBay”), eBay is the beneficial owner of 8,126,062 shares of our common stock. eBay has sole voting power over 8,126,062 shares of our common stock and sole dispositive power over 8,126,062 shares of our common stock.
(3)
According to a Schedule 13G/A filed on January 22, 201510, 2018 by Baillie Gifford & Co., Calton Square, 1 Greenside Row, Edinburgh, EH1 3AN, Scotland, UK (“Baillie Gifford”Gifford), an investment adviser registered under Section 203 of the Investment Advisers Act of 1940, Baillie Gifford is the beneficial owner of 6,560,1815,681,830 shares of our common stock. Baillie Gifford has sole voting power over 4,043,3945,681,830 shares of our common stock and sole dispositive power over 6,560,1812,562,345 shares of our common stock. Securities reported on the Schedule 13G/A as being beneficially owned by Baillie Gifford are held by Baillie Gifford and/or one or more of its investment adviser subsidiaries, which may include Baillie Gifford Overseas Limited, on behalf of investment advisory clients, which may include investment companies registered under the Investment Company Act, employee benefit plans, pension funds or other institutional clients.
(4)(3)

According to a Schedule 13G13G/A filed on DecemberFebruary 14, 20122017 jointly by the Galperin Trust (the “Trust”Trust), Meliga No. 1 Limited Partnership (“Meliga LP”LP) and Volorama Stichting (each a “Reporting Person”Reporting Person) relating to, each Reporting Person’sPerson is the beneficial ownershipowner of 4,000,000 shares of our common stock, resulting from a gifts of an aggregate of 4,253,225 shares of common stock (the “Sch13 Shares”Sch13 Shares) by Marcos Galperin and his spouse (collectively, the “Settlors”Settlors) in connection with an estate planning transaction and according to Mr. Galperin’s Form 4 filed on February 24, 2015 relating to Mr. Galperin’s gift of 456,662 shares of common stock (together with

the Sch13 Shares, the “GalperinGalperin Trust Shares”Shares) to the Trust. Upon receiving all requisite approvals, Meliga LP sold 253,225 shares of Common Stock on August 5, 2016. The Trust is an irrevocable trust formed under New Zealand law by the Settlors that was established for the benefit of Mr. Galperin’s children and parents and certain charitable organizations. Intertrust Suisse Trustee GMBH (the “Trustee”Trustee) acts as the independent trustee of the Trust. As part of the estate planning transaction, the Trust concurrently transferred the Galperin Trust Shares to Meliga LP, a New Zealand limited partnership in which the Trust owns an approximately 99.999% limited partnership interest. Volorama Stichting, a Dutch foundation based in Amsterdam, The Netherlands, serves as the general partner (the “General Partner”General Partner) of Meliga LP. Pursuant to the limited partnership agreement of Meliga LP, the Galperin Trust Shares may not be voted or disposed of without the approval of the Trust (as limited partner) and the General Partner. In addition, pursuant to the settlement deed of the Trust, the Trustee is required to obtain the majority approvalconsent of a protective committee comprised of three individuals prior to taking any action with respect to voting or disposing of any of the Galperin Trust Shares. The Reporting Persons have shared voting power over 4,000,000 shares of our common stock and shared dispositive power over 4,000,000 shares of our common stock.

21

(5)(4)According to a Schedule 13G filed on February 17, 20156, 2018 by Ameriprise Financial, Inc., 145 Ameriprise Financial Center, Minneapolis, MN 55474Carmignac Gestion, 24 Place Vendome, Paris, France 75001, a non-U.S. institution in accordance with Section 240.13d-1(b)(1)(ii)(J). Carmignac Gestion is the beneficial owner of 2,308,664 shares of our common stock. Carmignac Gestion has sole voting power over 2,308,664 shares of our common stock and sole dispositive power over 2,308,664 shares of our common stock.
(5)
According to a Schedule 13G filed on February 14, 2018 by Capital World Investors, 333 South Hope Street, Los Angeles, California 90071 (“AFI”), and Columbia Management Investment Advisers, LLC, 225 Franklin St., Boston, MA 02110 (“CMIA”Capital World), an investment adviser registered under Section 203 of the Investment Advisers Act of 1940, AFICapital World is the beneficial owner of 2,709,8032,295,996 shares of our common stock as a result of acting as investment adviser to various investment companies registered under Section 8 of the Investment Company Act of 1940 and CMIA is the beneficial owner of 2,709,803 shares of our common stock as a result of acting as investment adviser to various investment companies registered under Section 8 of the Investment Company Act of 1940. AFI and CMIA have sharedstock. Capital World has sole voting power over 2,519,8772,295,996 shares of our common stock and sharedsole dispositive power over 2,709,8032,295,996 shares of our common stock. Capital World is a division of Capital Research and Management Company (“CRMC”). The Capital World Investors division of CRMC and Capital International Limited collectively provide investment management services under the name Capital World Investors.
(6)According to a Schedule 13G filed on February 10, 2015 by OppenheimerFunds, Inc., Two World Financial Center, 225 Liberty Street, New York, NY 10281 (“OF”), an investment advisor registered under Section 203 of the Investment Advisers Act of 1940, and Oppenheimer Developing Markets Fund, 6803 S. Tucson Way, Centennial, CO 80112 (“ODMF”), an investment company registered under Section 8 of the Investment Company Act of 1940, OF is the beneficial owner of 3,323,490 shares of our common stock as a result of acting as an investment advisor to various investment companies registered under Section 8 of the Investment Company Act of 1940 and ODMF is the beneficial owner of 2,849,634 shares of our common stock. OF and ODMF have shared voting power over 3,323,490 and 2,849,634 shares of our common stock and shared dispositive power over 3,323,490 and 2,849,634 shares of our common stock, respectively.
(7)Includes 93,00391,003 shares held by Tool, Ltd., of which Stelleo Tolda owns all of the outstanding equity.

22

EXECUTIVE COMPENSATION

Compensation Discussion and Analysis

The primary goals

In this section, we describe and discuss our executive compensation program, including our philosophy to align our executive officers’ incentive compensation with stockholder value creation, the material elements of and total compensation paid to each of our named executive officers in 2017 and the processes used by our compensation committee with respect to executivewhen making compensation are to attract and retain the most talented and dedicateddecisions.
The named executive officers possible and to align executive officers’ incentives with stockholder value creation.

Inin this proxy statement we use the term “named executive officers” to refer to Marcos Galperin, our president and chief executive officer, Pedro Arnt, our executive vice president and chief financial officer, Stelleo Tolda, our executive vice president and chief operating officer, Osvaldo Giménez, our executive vice president—payments, and Daniel Rabinovich, our executive vice president and chief technology officer.

At the 2014 Annual Meeting of Stockholders, the advisory vote on executive compensation was approved by approximately 99% of shares voted. are:

Marcos Galperin, President and Chief Executive Officer
Pedro Arnt, Executive Vice President and Chief Financial Officer
Stelleo Tolda, Executive Vice President and Chief Operating Officer
Osvaldo Giménez, Executive Vice President—Payments
Daniel Rabinovich, Executive Vice President and Chief Technology Officer

The level of support on the advisory vote was considered by the compensation committee and supported its decision to not make any significant changes to the structureExecutive Summary below provides an overview of our performance during 2017 and its correlation to our compensation program during 2014.

decisions and practices.

Executive Summary

Our Business
We host the largest online commerce platform in Latin America located atwww.mercadolibre.com, which is focused on enabling e-commerce and its related services. Our services are designed to provide our users with mechanisms for buying, selling, paying, collecting, shipping, generating leads and comparing via e-commerce transactions in an effective and efficient manner. Although we consider ourOur company to beis a market leader in e-commerce in each of Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, Mexico, Peru, Uruguay and Venezuela, based on unique visitors and page views during 2014, we2017.

Executive Compensation Program Philosophy and Objectives
We operate in a rapidly evolving and highly competitive market that requires a highly qualified executive management team with strong operational skills. Our executive compensation philosophy is designed to align the compensation of our named executive officers with our business objectives and reward performance over both the short and long term.

Executive Compensation Program Objectives

In evaluating the individual components of overall compensation for each of our named executive officers, the compensation committee reviews not only the individual elements of compensation, but also total compensation. By design, a significant portion of the compensation awarded under our executive compensation program is contingent upon company performance, in the case of our president and chief executive officer, and both individual and company performance, in the case of our other named executive officers. The committee remains committed to this philosophy of pay-for-performance and will continue to review executive compensation programs for the best methods to promote stockholder value through employee incentives.

We are committed to providing an executive compensation program that supports the following goals and philosophies:

aligning our management team’s interests with stockholders’ expectations of earnings per share growth and a competitive dividend yield;

effectively compensating our management team for actual performance over the short and long term;
aligning our management team’s interests with stockholders’ expectations;

attracting and retaining an experienced and effective management team;

effectively compensating our management team for actual performance over the short and long term;
attracting and retaining an experienced and effective management team;
motivating and rewarding our management team to produce growth and performance for our stockholders that is sustainable and consistent with prudent risk-taking and based on sound corporate governance practices; and
providing market competitive levels of target (i.e., opportunity) compensation.
Consideration of 2016 Stockholder Advisory Vote on Executive Compensation
At the 2017 Annual Meeting of Stockholders, stockholders approved our 2016 advisory vote on executive compensation with approximately 90.96% of the votes cast in favor. We believe that overwhelming support of our stockholders for the 2017 say-on-pay vote proposal indicates that our stockholders are sustainablegenerally supportive of our approach to executive compensation. In the future, we will continue to consider the outcome of our say-on-pay votes and consistent with prudent risk-taking and based on sound corporate governance practices; andother stockholder feedback when making compensation decisions regarding our named executive officers.

providing market competitive levels of target (i.e., opportunity) compensation.

Structure of Our 20142017 Executive Compensation Program

23

As discussed in more detail beginning on page 23,25, our 20142017 executive compensation program is comprised of three different compensation elements, including:

elements:
base salary, which is fixed annually and compensates individuals for daily performance;

Element of PayDescription of Element
Base SalaryAnnual fixed cash compensation established based on the scope of the responsibilities and individual experience of our named executive officers, taking into account competitive market compensation.
Annual BonusAnnual cash bonuses to compensate named executive officers for achieving short-term financial and operational goals during the preceding fiscal year.
Long-Term Retention Plan Bonus (“LTRP”)
Long-term cash incentive paid over a six-year period through annual fixed payments as well as annual variable payments that depend on the value of our stock over the six-year period over which the bonus is paid.

annual bonus, which is intended to compensate officers for achieving corporate goals and value-creating milestones during the prior fiscal year; and

2014 Long-Term Retention Plan (“2014 LTRP”) bonus, which, together with the annual bonus, rewards the executive for both company and individual performance and assists in the retention of key employees. The 2014 LTRP is paid over a six-year period through annual fixed payments as well as annual variable payments that move in tandem with increases or decreases in our stock price during the six-year period over which the bonus is paid.

Management’s Assessment of 2014 Performance

Since our inception, we have consistently generated revenue growth from our “Marketplace” business, which includes our core business, and “Non-Marketplace” business, which includes ad sales, real estate listings, motors listings, financing fees, off-platform payment fees and other ancillary businesses. The following is a summary of our financial and operational metric results in 2014. For more information regarding the components of the terms below, see “—2014 Annual Bonus and 2014 LTRP Bonus Components”.

Net Revenues Minus Bad Debt (excluding Venezuela) increased 25.5% from 2013 to 2014, to $470.6 million;

Net Income (excluding Venezuela) increased 32.2% from 2013 to 2014, to $106.9 million;

Free Cash Flow (excluding Venezuela) increased 18.3% from 2013 to 2014, to $50.6 million;

Net Promoter Score of the Marketplace increase from 17.5% to 28.9% and Net Promoter Score of Payments increase from 1.6% to 22.0%;

MercadoPago penetration in MercadoLibre increased from 28.6% to 41.0%; and

Payments Net Revenues – Chargebacks increased 30% from 2013 to 2014, to $115.8 million.

Highlights of Our Executive Compensation Program in 2014

2017

In making its compensation decisions for the 20142017 performance year, the compensation committee recognized our company’s 20142017 results and the contributions and accomplishments of the named executive officers to our continuing growth story. The following is a summary of the highlights of our 20142017 executive compensation program:

Base salary represents a relatively small percentage of total direct compensation for our named executive officers. In 2014, the base salaries of our named executive officers represented between approximately 12% and 24% of their respective total direct compensation in 2014.

A significant portion of our 2014 executive compensation program is structured to reward named executive officers for actual performance. The charts below illustrate the percentage of performance-based compensation for our named executive officers:
Base salary represents a relatively small percentage of total direct compensation for our named executive officers, with a significant portion of our named executive officers’ compensation based on the company’s demonstrated performance. As illustrated below, 94.0% of our chief executive officer’s total target direct compensation for our 2017 fiscal year was performance based and 90.4% of our other named executive officers’ average total target direct compensation was performance based.

LOGO

By design, a significant portion of the compensation awarded to our named executive officers is contingent upon individual and company performance. In 2014, subject to satisfaction of minimum eligibility conditions, 100% of our president and chief executive officer’s annual cash bonus was based on pre-determined company performance criteria. For each of our other named executive officers (other than our executive vice president—payments), subject to satisfaction of the minimum eligibility conditions, 85% of the annual bonus was based on company performance and 15% was based on an assessment of individual performance. For our executive vice president—payments, subject to satisfaction of the minimum eligibility conditions, 50% of the annual bonus was based on company performance, 35% was based on MercadoPago Performance — Constant Dollars and 15% was based on an assessment of individual performance.

The bonuses granted to our named executive officers under our 2014
A significant portion of the compensation awarded under our 2017 executive compensation program is contingent upon both individual and company performance, in the case of our named executive officers. In 2017, subject to satisfaction of Minimum Eligibility Conditions (described under “2017 Annual Bonus and 2017 LTRP Bonus Performance Elements” below), the total amount of our chief executive officer’s annual bonus was based on pre-determined company performance criteria. For each of our other named executive officers, subject to satisfaction of the Minimum Eligibility Conditions, the cash award was partially based on pre-determined company performance criteria and partially based on qualitative assessment of individual performance.
The bonuses granted to our named executive officers under our 2017 LTRP are paid out over a period of six years and subject to forfeiture if a named executive officer retires, resigns or terminates his employment for any reason, or if a named executive officer takes certain specified actions that could adversely affect our business. In addition, similar to the annual bonus, the 2017 LTRP bonus is tied directly to the satisfaction of minimum performance objectives. In the event the minimum performance objectives are satisfied, approximately 50% of the cash payable under the 2017 LTRP will move in tandem with increases or decreases in our stock price during the six year period over which the bonus is paid.
We continue to provide no executive perquisites.
How Compensation Decisions are paid out over a period of six years and subject to forfeiture if an officer retires, resigns or terminates his employment for any reason, or if an officer takes certain specified actions that could adversely affect our business. In addition, similar to the annual bonus, the 2014 LTRP bonus is tied directly to the satisfaction of minimum performance objectives. In the event the minimum performance objectives are satisfied, approximately 50% of the cash payable under the 2014 LTRP will move in tandem with increases or decreases in our stock price during the six year period over which the bonus is paid.Made

We continue to provide no executive perquisites.

Role of the Compensation Committee in Compensation Decisions

Our compensation committee reviews and sets all compensation programs (including equity compensation) applicable to our executive officers and directors, our overall compensation strategy for all employees, and the specific compensation of our executive officers on an annual basis. In the course of this review, the

compensation committee considers our current compensation programs and whether to modify them or introduce new programs or elements of compensation in order to better meet our overall compensation objectives. The compensation committee has the authority to select, retain and terminate special counsel and other experts (including compensation consultants), as the committee deems appropriate. In late 2011, theOur compensation committee retained Towers Watson, an internationalhas, from time to time, engaged compensation consulting firm, to assist the compensation committee and our company in developing recommendations for compensation of our employees, other than our chief executive officer and executive vice presidents, for 2012. Towers Watson reported directly to the compensation committee during the term of its engagement. The compensation committee had previously engaged Mercer Consulting (“Mercer”), an independent international compensation consulting firm, in late 2009, to assist the compensation committee in developing recommendations for 2010 executive compensation. Mercer reported directly to the compensation committee during the term of its engagement. Compensation of our chief executive officer and executive vice presidents was defined on the basis of recommendations that had been provided by Mercer in 2010, duly adjusted for inflation. In late 2012, our compensation committee engaged Mercerconsultants to assist the compensation committee in reviewing and developing recommendations for 2013 executive compensation. For 2013, ourrelated to fixed and performance-based to compensation committee considered and adopted Mercer’s recommendation with respect to 2013 base salaries and the nominal amounts of the 2013 Long-Term Retention Program payable tofor our named executive officers. In addition, in 2013, our compensation committee engaged Mercer to conduct a review ofofficers as well as the terms of each of our 2009 LTRP, 2010 LTRP, 2011 LTRP and 2012 LTRP against customary market terms for these types of plans and to report back to the compensation committee with any recommended changes. Our compensation committee adopted and approved Mercer’s recommended changes to these LTRPs in May 2013.

our LTRP agreements.

Role of Executive Officers and Consultants in Compensation Decisions

While the compensation committee determines our overall compensation philosophy and sets the compensation of our executive officers, it looks to our chief executive officer and the officers identified belowsenior vice president of human resources and the compensation consultants retained by the committee, if any, to work within the compensation philosophy to make recommendations to the compensation committee with respect to both overall guidelines and specific compensation decisions. Each of our chief executive officer and our vice president of human resources also provides the board and the compensation committee with histheir perspective on the performance of our executive officers as part of the annual personnel review and succession planning discussions. The compensation committee establishes compensation levels for our chief executive officer in consultation with the compensation consultants it retains, if any,discussions and our chief executive officer is not present during any of these discussions. Each of our chief executive officer and our vice president of human resources recommends to the compensation committee specific salary amounts for executive officers, other than the chief executive officer, and provides recommendations on other compensation programs, andwhich the compensation committee considers those recommendations before making final compensation determinations. Our senior vice president of human resources works closely with the chairman of our compensation committee and attends certain compensation committee meetings to provide perspectives on the competitive landscape and the needs of the business, information regarding our performance, and technical advice. Further, our vice president
24

The compensation committee meetings at the direction of theestablishes compensation committee. In connectionlevels for our chief executive officer on its own or in consultation with prior compensation consultant engagements, the compensation committee has directed the compensation consultants to work with our vice president of human resources and other members of management to gather information the consultants deemed necessary for purposes of forming their recommendations and evaluating the recommendations of our vice president of human resourcesit retains, if any, and our chief executive officer. For more information regarding the engagementofficer is not present during any of compensation consultants by the compensation committee, see “—Role of the Compensation Committee in Compensation Decision” above.

these discussions.

Competitive Considerations

To set total compensation guidelines, the compensation committee reviews market data of companies withagainst which the compensation committee believes MercadoLibreour company competes for executive talent. The committee

believes that it is necessary to consider this market data in making compensation decisions in order to attract and retain top-notch executive talent. To facilitate making external compensation comparisons, in late 2013, Mercer Consulting provided the compensation committee with competitive market data by analyzing proprietary third-party surveys and publicly-disclosed documents of companies in specified peer groups. The compensation committee used this market data in determiningWhen setting our named executive officers’ base salary structures and defining the total annual compensation of senior management for 2014.

2017, the compensation committee members considered the peer group data that had been previously prepared by Mercer Consulting in 2013, as adjusted for inflation, and also utilized both anecdotal and specific information based on personal experience and industry contacts, particularly with respect to Latin America.

In 2014,addition, in 2017, the compensation committee reviewed updated data from athe following peer group selected in 2013, consistingwhich consisted of companies of similar size within our industry. The companies included in that peer group are as follows:

industry:
FactsetExpedia

Factset

Linkedin

Groupon
Red Hat

OpenTableValueClick

Shutterfly

TripAdvisor
OpenTable

Expedia

Groupon

TripAdvisor

Netflix, Inc.

ValueClickHomeaway

Shutterfly

In 2013, when deciding whether a company should be included in the peer group, in addition to industry, the committee considered the following screening criteria:

revenues;

earnings before interest, depreciation and amortization;

market capitalization; and

total assets.

Because MercadoLibre executives live in Latin America and not in the United States, in applying the peer group data provided by Mercer, the compensation committee decided to adopt a percentage of reduction to compensate for cost of living differences between Latin America and the United States. For that reason, the

The market positioning of our executives is generally 80% of the median of the peer group of U.S. companies analyzed by Mercer in late 2013.

For the year of 2015, the compensation of our named executive officers was definedis within band, based on the basis of the recommendations that had been providedpeer group data prepared by Mercer in late 2013, dulyas adjusted for inflation. The compensation committee members also utilized both anecdotal and specific information based on personal experience and industry contacts, particularly with respect to Latin America.

Elements of Compensation

The compensation received by our named executive officers consists of the following elements, each as more fully described below:

base salary;

annual bonus; and

long-term retention plan bonus.

The following table summarizes the various elements of compensation paid to our named executive officers, in each of 2014, 20132017, 2016 and 2012.2015. Due to variousthe SEC’s reporting requirements, the information set forth in the table below may not correspond with the amounts included in the table under the caption “Summary Compensation Table” below. For example, cash paid to our named executive officers in 2014 as part of the 2010 LTRP is recognized as 2010 compensation for purposes of the information required to be included in the Summary Compensation Table. However, we believe the following summary to be a more transparentaccurate reflection of the compensation receivedactually paid in each of these years byto our named executive officers. Payouts under the 2009 LTRP, 2010 LTRP, 2011 LTRP, 2012 LTRP, 2013 LTRP and 2014 LTRP, as defined below, represent payments (in cash or stock) in 2014, 2013, 2012, 2011, 2010 or 2009, as applicable, primarily for performance in 2009, 2010, 2011, 2012, 2013 and 2014, respectively.

Elements of Compensation Paid to Named Executive Officers in 2014, 20132017, 2016 and 2012

           LTRP Bonus Compensation 

(in U.S. dollars)

 Year  Base
Salary
($) (1)
  Annual
Bonus
($) (1)
  2009
LTRP
(Cash)
($) (2)
  2010
LTRP
(Cash)
($) (2)
  2011
LTRP
(Cash)
($) (2)
  2012
LTRP
(Cash)
($) (2)
  2013
LTRP
(Cash)
($) (2)
  2014
LTRP
(Cash)
($) (2)
  Total
($)
 

Marcos Galperin

  2014    581,940    671,469    259,694    461,064    359,119    321,427    1,288,261    1,027,938    4,970,913  

President and

  2013    600,434    568,103    243,469    437,576    342,691    307,609    1,233,361    —      3,733,243  

CEO

  2012    559,797    645,920    171,872    333,923    270,195    246,632    —      —      2,228,339  

Pedro Arnt

  2014    228,821    264,023    38,954    14,423    173,768    155,529    242,643    193,611    1,311,772(3) 

Executive VP

  2013    265,786    255,083    36,520    13,688    165,818    148,843    232,303    —      1,118,041(4) 

and CFO

  2012    245,625    283,414    25,781    10,445    130,739    119,338    —      —      815,343(5) 

Stelleo Tolda

  2014    267,891    309,105    129,847    223,096    173,768    155,529    242,643    193,611    1,695,490  

Executive VP

  2013    265,111    249,772    121,735    211,730    165,818    148,843    232,303    —      1,395,312  

and COO

  2012    266,032    306,960    85,936    161,576    130,739    119,338    —      —      1,070,582  

Osvaldo Giménez

  2014    228,821    264,024    47,784    111,548    86,884    155,529    242,643    193,611    1,330,844(6) 

Executive VP

  2013    265,786    269,107    44,798    105,865    82,909    148,843    232,303    —      1,149,611(7) 

- Payments

  2012    245,625    283,414    31,625    80,788    65,370    119,338    —      —      826,159(8) 

Daniel Rabinovich

  2014    228,821    140,813    38,954    14,423    27,618    61,798    242,643    193,611    948,681(9) 

Senior VP and

  2013    240,869    114,052    36,520    13,688    26,355    59,141    232,303    —      722,928(10) 

CTO

  2012    222,776    137,093    25,781    10,445    20,779    47,418    —      —      464,293(11) 

2015
(in U.S. dollars) Year 
Base
Salary
($)(1)
  
Annual
Bonus
($)(1)(*)
  
2009
LTRP
(Cash)
 ($)(2)
  
2010
LTRP
(Cash)
($)(2)
  
2011
LTRP
(Cash)
($)(2)
  
2012
LTRP
(Cash)
($)(2)
  
2013
LTRP
(Cash
($)(2)
  
2014
LTRP
(Cash)
($)(2)
  
2015
LTRP
(Cash)
($)(2)
  
2016 L
TRP
(Cash)
$(2)
  
2017
LTRP
(Cash)
$(2)
  
Total
($)(**)
 
                                                   
Marcos Galperin
President and
CEO
 2017  732,889   1,014,770   -   843,577   626,667   546,445   2,182,227   1,628,300   1,549,899   1,704,417   1,312,991   12,142,185 
 2016  602,195   833,684   327,565   559,323   427,844   379,231   1,517,874   1,182,162   1,134,639   1,228,313   -   8,192,830 
 2015  550,447   635,131   229,743   417,704   328,792   295,919   1,186,913   959,872   927,715   -   -   5,532,237 
Pedro Arnt
Executive VP
and CFO
 2017  270,037   311,581   -   26,388   303,226   264,409   411,021   306,689   291,922   321,026   247,301   2,753,600 
 2016  228,077   253,606   49,135   17,496   207,021   183,499   285,890   222,659   213,708   231,352   -   1,892,445 
 2015  266,808   307,855   34,461   13,066   159,093   143,186   223,554   180,791   174,734   -   -   1,503,550 
Stelleo Tolda
Executive VP
and COO
 2017  264,788   366,630   -   408,183   303,226   264,409   411,021   306,689   291,922   321,026   276,006   3,213,899 
 2016  220,298   325,025   163,783   270,640   207,021   183,499   285,890   222,659   213,708   231,352   -   2,323,876 
 2015  210,800   243,231   114,871   202,115   159,093   143,186   223,554   223,554   174,734   -   -   1, 695,140 
Osvaldo Giménez
Executive VP - Payments
 2017  283,068   326,617   -   204,091   151,613   264,409   411,021   306,689   291,922   321,026   276,006   2,836,462 
 2016  239,078   319,006   60,272   135,320   103,511   183,499   285,890   222,659   213,708   231,352   -   1,994,295 
 2015  266,808   369,426   42,273   101,057   79,546   143,186   223,554   180,791   174,734   -   -   1,581,376 
Daniel
Rabinovich
Executive VP and
CTO
 2017  270,037   311,581   -   26,388   48,194   105,060   411,021   306,689   390,967   429,945   331,207   2,631,090 
 2016  228,077   253,606   49,135   17,496   32,903   72,912   285,890   222,659   286,217   309,846   -   1,758,742 
 2015  266,808   307,855   34,461   13,066   25,286   56,894   223,554   180,791   234,019   -   -   1,342,734 
        ��                                         
25


(*)
Please note that the values above, have excluded any allowance.
(**)The table above may not total due to rounding.
(1)
Base salaries and Annual Bonus forannual bonus paid in respect of fiscal year 20142017 are paid in foreign currenciesArgentine pesos except for Stelleo Tolda whose base salary and annual bonus are paid in Brazilian Reales but disclosed above in U.S. dollars in each case, at the average exchange rate for the year ended December 31, 2014. As of the date of this proxy statement, while the annual bonuses for 2014 included in the table have been earned by each named executive officer, only the annual bonuses of Mr. Galperin and Mr. Toda have been paid to date. Bonuses for the other named executive officers will be paid in May 2015.2017.
(2)See footnotes 4 through 18 to the “Summary Compensation Table” below for information regarding the payment of long-term retention plan bonuses.
For a description of the 2014 LTRP, 2013 LTRP, 2012 LTRP, 2011 LTRP, 2010 LTRP and 2009 LTRP,our LTRPs, as defined below, see “—Elements of Compensation—Long-Term Retention Plans” and “—Prior Long-Term Retention Plans” below.
(3)Includes the cash value of shares of common stock issued to Mr. Arnt. Mr. Arnt elected to receive a portion of his 2009, 2010, 2011, 2012 and 2013 LTRPs bonus award payment payable in 2015 in the form of shares of common stock. Mr. Arnt has elected to receive a portion of his 2014 LTRP bonus award payment payable in 2015 in the form of common stock.
(4)Includes the cash value of shares of common stock issued to Mr. Arnt. Mr. Arnt elected to receive a portion of his 2009, 2010, 2011, 2012 and 2013 LTRPs bonus award payment paid in 2014 in the form of 5,393 shares of common stock having a grant date value of $501,631.
(5)Includes the cash value of shares of common stock issued to Mr. Arnt. Mr. Arnt elected to receive a portion of his 2009 LTRP, 2010 LTRP, 2011 LTRP and 2012 LTRP bonus award payment paid in 2013 in the form of 2,508 shares of common stock having a grant date value of $286,304.

(6)Includes the cash value of shares of common stock issued to Mr. Giménez. Mr. Giménez elected to receive a portion of his 2009, 2010, 2011, 2012 and 2013 LTRPs bonus award payment payable in 2015 in the form of shares of common stock. Mr. Giménez has elected to receive a portion of his 2014 LTRP bonus award payment payable in 2015 in the form of common stock.
(7)Includes the cash value of shares of common stock issued to Mr. Giménez. Mr. Giménez elected to receive a portion of his 2009, 2010, 2011, 2012 and 2013 LTRPs bonus award payment paid in 2014 in the form of 5,563 shares of common stock having a grant date value of $517,448.
(8)Includes the cash value of shares of common stock issued to Mr. Giménez. Mr. Giménez elected to receive a portion of his 2009 LTRP, 2010 LTRP, 2011 LTRP and 2012 LTRP bonus award payment paid in 2013 in the form of 2,603 shares of common stock having a grant date value of $297,120.
(9)Includes the cash value of shares of common stock issued to Mr. Rabinovich. Mr. Rabinovich elected to receive a portion of his 2009, 2010, 2011, 2012 and 2013 LTRPs bonus award payment payable in 2015 in the form of shares of common stock. Mr. Rabinovich has elected to receive a portion of his 2014 LTRP bonus award payment payable in 2015 in the form of common stock.
(10)Includes the cash value of shares of common stock issued to Mr. Rabinovich. Mr. Rabinovich elected to receive a portion of his 2009, 2010, 2011, 2012 and 2013 LTRPs bonus award payment paid in 2014 in the form of 3,061 shares of common stock having a grant date value of $284,699.
(11)Includes the cash value of shares of common stock issued to Mr. Rabinovich. Mr. Rabinovich elected to receive a portion of his 2009 LTRP, 2010 LTRP, 2011 LTRP and 2012 LTRP bonus award payment paid in 2013 in the form of 915 shares of common stock having a grant date value of $104,424.

Base Salary

Base salaries for our named executive officers are established based on the scope of their responsibilities and individual experience, taking into account competitive market compensation paid by the above peer companies for similar positions. Base salaries are reviewed at least annually for merit increases and cost of living adjustments, and adjusted from time to time to realign salaries with market levels based on the peer review and after taking into account individual responsibilities, performance and experience.

Base salaries of our named executive officers for 2014 were between $228,821 and $581,940. We adjusted the 2014 named executive officer

In reviewing base salaries that are paid in foreign currencies, considering the market pay level for those positions according to2017, the compensation committee considered the comparative market studydata previously prepared by Mercer, as adjusted for inflation, for our chief executive officer and executive vice presidents.inflation. The committee believes that each named executive officer’s salary level is appropriate in light of his roles and responsibilities within our company.

Annual Bonus

In addition to base salaries, our named executive officers are eligible to receive annual bonuses. The annual incentive bonuses are intended to compensate named executive officers for achieving corporate goals and for achieving what the compensation committee believes to be value-creating milestones during the prior year. The annual bonus for each of our named executive officers is paid ineligible to receive annual cash in an amount reviewed and approved by our compensation committee and full board of directors.bonuses. The compensation committee uses annual incentivecash bonuses to compensate named executive officers for achieving short-term financial and operational goals and, in the case of our named executive officers other than our president and chief executive officer, for achieving individual annual performance objectives.objectives during the preceding fiscal year. These objectives are generally established in the first half of the year and vary depending on the individual named executive officer, but relate generally to financial and operational targets as well as a cultural alignment assessment carried out by the chief executive officer for the rest of the named executive officers. If established objective thresholds for the annual performance period are not met, the executive does not receive a bonus under our annual cash bonus program for the year. After the end of each fiscal year, our actual performance is compared to the objectives established by theour board of directors during the prior year to determine the annual cash bonus award payout.

For 2014,2017, each named executive officer was eligible for ana target annual bonus up to an amount equal to approximately 115.4%115.4 % of his annual base salary for each of Messrs. Galperin, Arnt, Tolda and Giménez and 61.5%% of base salary for Mr. Rabinovich.

salary.

In 2014,2017, subject to satisfaction of the Minimum Eligibility Conditions, (described under “Long-Term Retention Plan” below), 100%100 % of Mr. Galperin’sour chief executive officer’s annual bonus was based on the company performance criteria described below. For each of Messrs. Arnt, Tolda, and Rabinovich,our other named executive officers, subject to satisfaction of the Minimum Eligibility Conditions, 85% of the award was partially based on such company performance criteria and 15% waspartially based on anthe qualitative assessment of individual performance, specifically, 5% was based on a cultural alignment assessment and 10% was based onperformance. For additional information regarding the accomplishment level of predefined annual goals, both of which was prepared by Mr. Galperin. For Mr. Giménez, subject to satisfactioncalculation of the Minimum Eligibility Conditions, 50%annual bonus of the award was based on company performance, 35% was based on MercadoPago operationsour named executive officers, see “—2017 Annual Bonus and 15% was based on the individual performance assessment as described above.

2017 LTRP Bonus Components” below.

A portion of each named executive officer’s annual bonus was based upon our company’s achievement of certain pre-determined goals for performance. For 2014,2017, the compensation committee selected the following as the companycorporate performance (the “Overall Company Performance”Consolidated Corporate Performance) measures:

Net revenues minus bad debt (excluding Venezuela), defined as our net revenues for 2014,
Net revenues minus bad debt (excluding Venezuela), defined as our net revenues for 2017, less the portion of our bad debt that is uncollectible and after adjustments for unusual items as determined by the compensation committee, in each case, excluding Venezuela net revenues minus bad debt;
Venezuela net revenues minus bad debt, defined as the net revenues of our Venezuelan operations for 2017, less the portion of our Venezuelan operations’ bad debt that is uncollectible and after adjustments for unusual items as determined by the compensation committee;
Net income (excluding Venezuela), defined as our net income in 2017, excluding Venezuela net income, and after adjustments for unusual items as determined by the compensation committee;
Venezuela net income, defined as the net income of Venezuelan operations in 2017 and after adjustments for unusual items as determined by the compensation committee;
26

Competitive NPS, which stands for Net Promoter Score and is defined as a metric of our Marketplace customers’ satisfaction, calculated as the percentage of promoters (customers who would likely recommend MercadoLibre ) minus the percentage of detractors (customers who would not likely recommend MercadoLibre). This metric is measured by Ipsos, a global market research consultant, through anonymous surveys that compare MercadoLibre with its main e-commerce competitors in each country.
The Consolidated Corporate Performance measure is uncollectible and after adjustments for unusual items as determined by the compensation committee, in each case, excluding Venezuela net revenues minus bad debt;

Venezuela net revenues minus bad debt, defined as the net revenues of our Venezuelan operations for 2014, less the portion of our Venezuelan operations’ bad debt that is uncollectible and after adjustments for unusual items as determined by the compensation committee;

Net income (excluding Venezuela), defined as our net income in 2014, excluding Venezuela net income, and after adjustments for unusual items as determined by the compensation committee;

Venezuela net income, defined as the net income of Venezuelan operations in 2014 and after adjustments for unusual items as determined by the compensation committee;

Adjusted free cash flow (excluding Venezuela), defined as the net increase in our cash and cash equivalents and short-term and long-term investments in 2014 over 2013 adjusted to add (a) the difference between the MercadoPago accounts receivable balance at December 31, 2013 versus December 31, 2014 and (b) the difference between the MercadoPago accounts payable balance at December 31, 2013 versus December 31, 2014, in each case, excluding Venezuela adjusted free cash flow; and

Venezuela adjusted free cash flow, defined as the net increase in our Venezuelan operations’ cash and cash equivalents and short-term and long-term investments in 2014 over 2013 adjusted to add (a) the difference between the MercadoPago accounts receivable balance at December 31, 2013 versus December 31, 2014 and (b) the difference between the MercadoPago accounts payable balance at December 31, 2013 versus December 31, 2014.

NPS ML, which stands for Net Promoter Score of the Marketplace and is defined as a measure of our Marketplace customers’ satisfaction, calculated as the percentage of promoters (customer scoring our service from 9 to 10) minus the percentage of detractors (customers scoring our service from 0 to 6).

NPS MP, which stands for Net Promoter Score of Payments and is defined as a measure of our MercadoPago customers’ satisfaction, calculated as the percentage of promoters (customer scoring our service from 9 to 10) minus the percentage of detractors (customers scoring our service from 0 to 6).

The Overall Company Performance is a weighted average of the Overall Company Performance measures calculated bothfinancial metrics described above (as set forth below in “2017 Annual Bonus and 2017 LTRP Bonus Components”), which are converted from the local currency into to U.S. dollars (the “Overall Company Performance—U.S. dollars”at the previous year’s applicable exchange rate, in order to mitigate the impact of fluctuations in local currencies on the company’s operational performance.

For our named executive officers other than Mr. Gimenez, the quantitative portion of the award is equal to the Consolidated Corporate Performance measures. For Mr. Giménez the quantitative portion of the award is based 50% on Consolidated Corporate Performance and 50% based on certain MercadoPago operational performance measures. For Mr. Giménez, the objectives related to the 2017 operations of our MercadoPago business, are MercadoPago’s penetration, which is defined as the total payment volume (“TPV) in the MercadoLibre e-commerce website in 2017 divided by the gross merchandise volume (“GMV”) in 2016, off-platform net revenues, which mainly includes revenues generated off MercadoLibre’s marketplace and translated tofinancing revenues and off-platform TPV (collectively, the “MercadoPago Performance”). These are calculated using consolidated financial metrics which are converted from the local currency into U.S. dollars at the previous year’s applicable exchange rate, which is intended to isolate the operational performance from fluctuations in local currencies (the “Overall Company Performance — Constant Dollars”).

With respect to the award for Mr. Galperin which is based 100% on company performance, 59% was based on Overall Company Performance—U.S. dollars and the remaining 41% was based on Overall Company Performance — Constant Dollars.

Within the 85% of the award for each of Messrs. Arnt, Tolda and Rabinovich based on company performance, 50% was based on Overall Company Performance—U.S. dollars and the remaining 35% was based on Overall Company Performance — Constant Dollars. The remaining 15% was based on individual performance.

For Mr. Osvaldo Giménez 50% of the award is based on Overall Company Performance—U.S. dollars and of the remaining 50%, 35% was based on MercadoPago operations and 15% on individual performance. For Mr. Giménez, the objectives related to the 2014 operations of our MercadoPago business, are MercadoPago penetration, which is defined as the total payment volume (“TPV”) in the MercadoLibre e-commerce website in 2014 divided by the gross merchandise volume (“GMV”) in 2014, off-platform net revenues, which mainly includes revenues generated off MercadoLibre’s marketplace and financing revenues, off-platform TPV excluding our Brazilian operations and off-platform TPV of our Brazilian operations (collectively, the “MercadoPago Performance — Constant Dollars”). These are calculated using consolidated financial metrics translated to U.S. dollars at the previous year’s applicable exchange rate, which is intended to isolate the operational performance from fluctuations in local currencies.

The compensation committee believes these metrics are the strongest drivers of long-term stockholder value for our company. These elements each track off a target number and have a percentage weight, resulting in a total performance metric for each named executive officer. The compensation committee is given discretion to make adjustments to each element in order to reduce or eliminate the effect of unusual events and thus make better year-over-year performance comparisons. This process may involve subtracting or adding back both revenues and expenses from reported results to better reflect our core results. This policy also reflects the compensation committee’s inability to predict unusual events when performance targets are established early in the fiscal year. With respect to annual bonus determinations for our 20142017 fiscal year, in early 2015,2018, the compensation committee met with our vice presidentVice President of human resourcesHuman Resources to analyzeconsider any appropriate adjustments. Together, they prepared a detailed analysis of each performance element and the recommended adjustments and presented it to the compensation committee for approval. In its discretion, the compensation committee also made other immaterial adjustments. For 2014,2017, the adjustments approved by our compensation committee consisted of excluding the effect from theof Venezuela’s deconsolidation and revising performance measures of the acquisition of various businesses, the acquisition of real state, financing obtainedtargets determined by mid-year forecast (which introduced changes to our growth and intercompany transactions not planned. These elements and the mechanics of our annual bonus plan are more fully described below in the description of our 2014 Long-Term Retention Plan.

investment strategy).

Long-Term Retention Plans

As a private company, our compensation program consisted primarily of annual salary and bonus. In 2008, our

2017 Long-Term Retention Plan
The compensation committee determined that our executive compensation program needed moremakes annual grants of long-term incentive to focus its executives on the company’s long-term incentives to assistgoals, in the retention of key employees that have valuable industry expertise and developed competencies. In connection with this new focus, our company adopted the 2008 Long-Term Retention Plan (the “2008 LTRP”), followed by the 2009 Long-Term Retention Bonus Plan (the “2009 LTRP”), the 2010 Long-Term Retention Bonus Plan (the “2010 LTRP”), the 2011 Long-Term Retention Bonus Plan (the “2011 LTRP”), the 2012 Long-Term Retention Bonus Plan (the “2012 LTRP”) and the 2013 Long-Term Retention Bonus Plan (individually, the “2013 LTRP”, and collectively with the 2009 LTRP, 2010 LTRP, 2011 LTRP and 2012 LTRP, the “2009, 2010, 2011, 2012 and 2013 LTRPs”). See “Prior Long-Term Retention Plans” below for a detailed description of each of the 2009, 2010, 2011, 2012 and 2013 LTRPs.

2014 Long-Term Retention Plan

In 2013, the compensation committee continuedparticular its focus on long-term incentives and, on March 31, 2014, adopted the 2014 Long-Term Retention Plan (the “2014 LTRP”) for executives.share growth. The 20142017 LTRP is designed to assist us in the retention of key employees that have valuable industry experience and developed competencies. The award underAs the 2014 LTRP will be fully payable in cash, shares of our common stock or any combination thereof, in addition to the annual salary and annual bonus of each employee. In order to receive an award under the 2014 LTRP, the executive must satisfycompany achieves the Minimum Eligibility Conditions applicable to determine eligibility for annual cash bonuses. If these Minimum Eligibility Conditions are satisfied,2017 (as described below), the named executive officer will, subject to his continued employment as of each applicable payment date, receive the target amount of his 20142017 LTRP bonus.

The 2014 LTRP is separate and distinct fromaward, payable as follows:

the named executive officer will receive a cash payment equal to 16.66% of half of his or her 2017 LTRP bonus once a year for a period of six years (with the first payment occurring on or about March, 2018), (the “Annual Fixed Payment”); and
on each date our company pays the Annual Fixed Payment to the named executive officer, he or she will also receive a cash payment equal to the product of (i) 16.66 % of half of the applicable 2017 LTRP bonus and (ii) the quotient of (a) the Applicable Year Stock Price (as defined below) over (b) $164.17, the average closing price of our common stock on the NASDAQ during the final 60 trading days of 2016. For purposes of the 2017 LTRP, the “Applicable Year Stock Price” is the average closing price of our common stock on the NASDAQ during the final 60 trading days of the fiscal year preceding the fiscal year in which the applicable payment date occurs, for so long as our common stock is listed on the NASDAQ.
Under the 2009, 2010, 2011, 2012 and 2013 LTRPs. However, the compensation committee considered the expected payouts under the 2009, 2010, 2011, 2012 and 2013 LTRPs when evaluating awards under the 20142017 LTRP, in the interestevent of evaluating total compensation to be receiveda participant’s termination of employment (i) by the executive inCompany without cause (which shall not include the coming years.

The 2014 LTRP is substantially similarparticipant’s death or disability) or (ii) due to the 2013 LTRP. Awards under the 2013 LTRP were based upon an eligible participant’s satisfaction of the following “Minimum Eligibility Conditions”:

our company must have achieved 50% of the weighted average planned growthresignation for good reason, in each of Overall Company Performance — U.S. dollars, Overall Company Performance — Constant Dollars, MercadoPago Performance — Constant Dollars(i) and Individual Performance, described above, as applicable(ii), within 120 days prior to the subject executive officer. For example, Messrs. Galperin, Arnt, Tolda and Rabinovich must achieve 50% of the weighted average planned growth for both the Overall Company Performance — U.S. dollars category and the Overall Company Performance — Constant Dollars category, while Mr. Giménez must achieve 50% of the weighted average planned growth for both the Overall Company Performance — U.S. dollars category and the MercadoPago Performance — Constant Dollars category; and

each named executive officer (other than Mr. Galperin) must have achieved a minimum standard of “meets expectations”change in his qualitative assessment of individual performance.

Each award under the 2014 LTRP is payable 100% in cash, shares of our common stockcontrol or any combination of cash and shares as determined by the compensation committee from time to time in its sole discretion. Prior to May 2013, the 2009 LTRP, 2010 LTRP, 2011 LTRP and 2012 LTRP provided for award payments thereunder to be paid in cash only. In May 2013, the compensation committee and our Board amended the 2009 LTRP, 2010 LTRP, 2011 LTRP and 2012 LTRP to provide similar flexibility to pay awards in cash, shares of stock or any combination thereof.

Under each of the 2013 LTRP and the 2014 LTRP, a participant who experiences a “covered termination,” which is defined as (i) a termination without cause and for a reason other than death or disability or (ii) a resignation with “good reason,” on or after a “changechange in control” (each as defined in the 2014 LTRP, as applicable) will vest incontrol, 100% of the 2017 LTRP award payments that remain to be paid. Eachpaid as of the 2013 LTRPdate of such termination will vest in full and will be payable within 15 days following such termination of employment. Notwithstanding the 2014 LTRP also provides thatabove, in the event of a participant’s death or disability, the compensation committee, in its discretion, may pay all or partaccelerate the vesting and payment of any portion of the amount2017 LTRP that remains payable under an award which is not then otherwise due and payable upon the disability or death of the participant in accordance with such rules or procedures established by the compensation committee. Each of the 2013payable. The 2017 LTRP and the 2014 LTRP generally provides that good reason exists if, (a) a participant’s duties, functions or responsibilities are materially reduced,diminished, (b) a participant’s base salary or bonus opportunity is materially reduced or (c) a participant is required to relocate his principal office to a location that is more than fifty (50) miles from his then current principal office, and such circumstances remain uncured by us for thirty days.

2014 The 2017 LTRP generally defines a change in control as (a) any person acquiring beneficial ownership of at least 50% of the voting power of MercadoLibre, (b) a merger or consolidation of MercadoLibre which does not result in our stockholders continuing to hold more than 50% of the combined voting power of the surviving entity in the transaction or (c) a sale of all or substantially all of our assets

2017 LTRP Bonus

27

The following table sets forth the nominal target value of the 20142017 LTRP bonus and the portion of the 20142017 LTRP bonus paid out for 20142017 for each named executive officer:

   Nominal Target
Value

of 2014 LTRP Bonus
(1)(2)(3)
   Portion of 2014
LTRP

Bonus Paid Out for
2014 (1)
 

Marcos Galperin

  $5,946,400    $1,027,938  

Pedro Arnt

  $1,120,000    $193,611  

Stelleo Tolda

  $1,120,000    $193,611  

Osvaldo Giménez

  $1,120,000    $193,611  

Daniel Rabinovich

  $1,120,000    $193,611  

  
Nominal Target
Value of 2017 LTRP
Bonus (1)
  
Portion of 2017
LTRP Bonus Paid
Out in respect of
2017(1)
 
Marcos Galperin $5,946,400  $1,312,991 
Pedro Arnt $1,120,000  $247,301 
Stelleo Tolda $1,250,000  $276,006 
Osvaldo Giménez $1,250,000  $276,006 
Daniel Rabinovich $1,500,000  $331,207 

(1)The 2014 LTRP bonus amounts were determined by the compensation committee at the end of the 2014 fiscal year based on each executive’s 2014 performance tally, which tally is based on the attainment of certain individual and company goals, and the subject executive’s satisfaction of the Minimum Eligibility Conditions. Messrs. Galperin and Tolda each received his first installment payment under the 2014 LTRP in April 2015. The first installment payment under the 2014 LTRP to our other named executive officers will be paid in May 2015.
(2)In order to receive an award under the 2014 LTRP, a named executive officer must satisfy the Minimum Eligibility Conditions applicable to determine eligibility for annual cash bonuses. If these Minimum Eligibility Conditions are satisfied, the executive will, subject to his continued employment as of each applicable payment date, receive the target amount of his 2014 LTRP bonus described above, payable as follows:

the officer will receive a fixed cash payment equal to 8.333% of his or her 2014 LTRP bonus once a year for a period of six years (with the first payment occurring on or about March 31, 2015) (the “Annual Fixed Payment”); and

on each date our company pays the Annual Fixed Payment to the officer, he will also receive a cash payment equal to the product of (i) 8.333% of the applicable 2014 LTRP bonus and (ii) the quotient of (a) divided by (b), where (a), the numerator, equals the Applicable Year Stock Price (as defined below) and (b), the denominator, equals the 2013 Stock Price (as defined below). For purposes of the 2014 LTRP, the “2013 Stock Price” shall equal $118.48 (the average closing price of our common stock on The NASDAQ Global Market during the final 60-trading days of 2013) and the “Applicable Year Stock Price” shall equal the average closing price of our common stock on The NASDAQ Global Market during the final 60 trading days of the year preceding the applicable payment date for so long as our common stock is listed on The NASDAQ.

(3)The maximum amount of each named executive officer’s 20142017 LTRP bonus will depend on our stock price for the last 60-trading days of the applicable fiscal year. To the extent our stock price exceeds $118.48$270.84 for one or more applicable periods, the amount of the executive’s 20142017 LTRP bonus will exceed 8.333%16% of the amount listed in the column above entitled “Nominal Target Value of Total 20142017 LTRP Bonus.” To the extent our stock price is less than $118.48$270.84 for one or more applicable periods, the amount of the executive’s 20142017 LTRP bonus will be less than 8.333%16% of the amount in the column above entitled “Nominal Target Value of Total 20142017 LTRP Bonus.” Thus, total payments under the 20142017 LTRP over the life of the plan may be more or less than the target amount listed in the column above entitled “Nominal Target Value of Total 20142017 LTRP Bonus.”

2014

Weighting of 2017 Annual Bonus and 20142017 LTRP Bonus Components

Performance Measures

The following table describes the components of each named executive officer’s 20142017 annual bonus and 20142017 LTRP bonus and the percentage weight of each element:

  Marcos
Galperin
  Pedro
Arnt
  Stelleo
Tolda
  Osvaldo
Giménez
  Daniel
Rabinovich
 

Overall Company Performance — U.S. dollars (1)

     

Net Revenues Minus Bad Debt (excluding Venezuela) (2)

  57.0  57  57  57  57

Net Revenues Minus Bad Debt (Venezuela) (2)

  3.0  3  3  3  3

Net Income (excluding Venezuela) (3)

  23.8  23.8  23.8  23.8  23.8

Net Income (Venezuela) (3)

  1.3  1.3  1.3  1.3  1.3

Free Cash Flow (excluding Venezuela) (4)

  9.5  9.5  9.5  9.5  9.5

Free Cash Flow (Venezuela) (4)

  0.5  0.5  0.5  0.5  0.5

NPS ML (5)

  2.5  2.5  2.5  2.5  2.5

NPS MP (6)

  2.5  2.5  2.5  2.5  2.5
 

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

Weighted average

 59 50 50 50 50

Overall Company Performance — Constant Dollars (7)

Net Revenues Minus Bad Debt (excluding Venezuela) (2)

 57 57 57 —     57

Net Revenues Minus Bad Debt (Venezuela) (2)

 3 3 3 —     3

Net Income (excluding Venezuela) (3)

 29 29 29 —     29

Net Income (Venezuela) (3)

 2 2 2 —     2

Free Cash Flow (excluding Venezuela) (4)

 10 10 10 —     10

Free Cash Flow (Venezuela) (4)

 1 1 1 —     1
 

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

Weighted average

 41 35 35 —     35

Payments Performance

TPV On/GMVe (excluding Venezuela) (8)

 —     —     —     38 —    

TPV On/GMVe (Venezuela) (8)

 —     —     —     2 —    

Payments Net Revenues — Charge backs (excluding Brazil) (9)

 —     —     —     30 —    

Payments Net Revenues — Charge backs (Brazil )(9)

 —     —     —     30 —    
 

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

Weighted average

 —     —     —     35 —    

Individual Performance (10)

 —     15 15 15 15

  
Marcos
Galperin
  
Pedro
Arnt
  
Stelleo
Tolda
  
Osvaldo
Giménez
  
Daniel
Rabinovich
 
Consolidated Performance—Constant Dollars (1)
               
Net Revenues Minus Bad Debt (excluding Venezuela) (2)  57.0%  57.0%  57.0%  28.5%  57.0%
Net Revenues Minus Bad Debt (Venezuela) (2)  3.0%  3.0%  3.0%  1.5%  3.0%
Net Income (excluding Venezuela) (3)  28.5%  28.5%  28.5%  14.3%  28.5%
Net Income (Venezuela) (3)  1.5%  1.5%  1.5%  0.8%  1.5%
Competitive NPS (4)  10.0%  10.0%  10.0%  5.0%  10.0%
Weighted average  100.0%  100.0%  100.0%  50.0%  100.0%
Payments Performance                    
TPV On/GMVe (excluding Venezuela) (5)           24.5%   
TPV On/GMVe (Venezuela) (5)           0.5%   
Payments Net Revenues Minus Chargebacks (6) (1)           25.0%   
Weighted average           50.0%   
Overall Performance (7)
  100.0%  100.0%  100.0%  50.0%  100.0%
Individual Performance Multiplier (8)
                    
Above Expectations  1.2   1.2   1.2   1.2   1.2 
Meet Expectations  1.0   1.0   1.0   1.0   1.0 
Below Expectations  0.5   0.5   0.5   0.5   0.5 

(1)U.S. dollars: financial metrics translated to U.S. dollars at the prevailing exchange rates, except in the case of Venezuela-specific metrics, which are stated in constant dollars in accordance with the methodology described in footnote 7.
(2)Net Revenues Minus Bad Debt is defined as our net revenues for 2014, less bad debt charges and after adjustments for unusual items, if any, as determined by the compensation committee.
(3)Net Income is defined as our net income in 2014 after adjustments for unusual items, if any, as determined by the compensation committee.
(4)Free Cash Flow is defined as net increase in our cash and cash equivalents and short-term and long-term investments in 2014 over 2013, after adjustments for unusual items, if any, as determined by the compensation committee, adjusted to add (a) the difference between the MercadoPago accounts receivable balance at December 31, 2013 versus December 31, 2014 and (b) the difference between the MercadoPago accounts payable balance at December 31, 2013 versus December 31, 2014.
(5)NPS ML stands for Net Promoter Score of the Marketplace and is a measure of our Marketplace customers’ satisfaction, calculated as the percentage of promoters (customer scoring our service from 9 to 10) minus the percentage of detractors (customers scoring our service from 0 to 6).
(6)NPS MP stands for Net Promoter Score of Payments and is a measure of our MercadoPago customers’ satisfaction, calculated as the percentage of promoters (customer scoring our service from 9 to 10) minus the percentage of detractors (customers scoring our service from 0 to 6).

(7)
Constant Dollars: financial metrics translated to U.S. dollars at the previous year’s applicable exchange rate, which is intended to isolate the operational performance from fluctuations in local currencies.

(8)(2)
Net Revenues Minus Bad Debt is defined as our net revenues, less bad debt charges and after adjustments for unusual items, if any, as determined by the compensation committee.
(3)
Net Income is defined as our net income after adjustments for unusual items, if any, as determined by the compensation committee.
(4)
Competitive NPS stands for Net Promoter Score and is a standard customer satisfaction metric, calculated as the percentage of promoters (customers likely to recommend MercadoLibre ) minus the percentage of detractors (customers not likely to recommend MercadoLibre). This metric is measured by Ipsos, a global market research consultant, through anonymous surveys that compare MercadoLibre with its main e-commerce competitors in each country.
(5)
TPV On/GMVe is defined as MercadoPago penetration in MercadoLibre measured as our TPV on the MercadoLibre e-commerce website in 2014 in U.S. dollars divided by our GMV in 2014 in U.S. dollars excluding motor vehicles, vessels, aircraft and real estate.dollars.
(9)(6)
Payments Net Revenues Minus Chargebacks is defined as net revenues generated by our Financing and Off-platform transactions for 2014 in Constant Dollars, minus the chargebacks generated by credit and debit cards payments for 2014 in Constant Dollars. Refer
(7)
Overall Performance for our named executive officers other than Mr. Gimenez is equal to footnote 7the Weighted Average for the Consolidated Performance—Constant Dollars. The Overall Performance for Mr. Gimenez is equal to the simple average between Weighted Average for the Consolidated Performance—Constant Dollars calculation methodology.
(10)Individual Performance: resulting from the achievement of (a) performance goals definedand Weighted Average for the 2014 fiscal year and (b)Payments Performance.
28

(8)
Individual Performance Multiplier is set as a cultural alignment assessment prepared bymultiplier for the chiefannual bonus for each executive officer based on the qualitative assessment of individual performance for such annual period.the 2017 fiscal year.

2014

 2017 Annual Bonus and 20142017 LTRP Bonus Performance Elements

The following table sets forth the elementstarget award levels for the various performance metrics (the “Minimum Eligibility Conditions”) included in the company performance tallygoals for 20142017 and actual performance realized against those objectives:

Metrics

 2014 Actual
(in MM)
  2014 Actual
as Adjusted

(in MM)
  2014
Objective

(in MM)
  % of Objective 

Overall Company Performance — U.S. dollars (1)

    

Net Revenues Minus Bad Debt (excluding Venezuela) (2)

  481,6    470,6    434,5    108.3

Net Revenues Minus Bad Debt (Venezuela) (2)

  233,4    233,4    153,9    151.6

Net Income (excluding Venezuela) (3)

  99,4    106,9    83,0    128.7

Net Income (Venezuela) (3)

  (29,8  (29,8  73,9    0.0

Free Cash Flow (excluding Venezuela) (4)

  309,4    50,6    47,1    107.3

Free Cash Flow (Venezuela) (4)

  26,3    26,3    89,9    0.0

NPS ML (5)

  28.9  28.9  27.5  105.2

NPS MP (6)

  22.0  22.0  18.5  118.8
 

 

 

  

 

 

  

 

 

  

 

 

 

Weighted average

 112.7

Overall Company Performance — Constant Dollars (7)

Net Revenues Minus Bad Debt (excluding Venezuela) (2)

 578,8   566,9   546,0   103.8

Net Revenues Minus Bad Debt (Venezuela) (2)

 233,4   233,4   153,9   151.6

Net Income (excluding Venezuela) (3)

 114,9   122,2   103,4   118.2

Net Income (Venezuela) (3)

 (29,8 (29,8 73,9   0.0

Free Cash Flow (excluding Venezuela) (4)

 308,2   56,4   67,9   83.0

Free Cash Flow (Venezuela) (4)

 26,3   26,3   89,9   0.0
 

 

 

  

 

 

  

 

 

  

 

 

 

Weighted average

 105.3

Payments Performance

TPV On/GMVe (excluding Venezuela) (8)

 49.5 49.5 42.6 116.2

TPV On/GMVe (Venezuela) (8)

 7.1 7.1 6,2 113.0

Payments Net Revenues — Charge backs (excluding Brazil) (9)

 48,7   48,7   41,0   118.9

Payments Net Revenues — Charge backs (Brazil )(9)

 67,1   67,1   58,6   114.4
 

 

 

  

 

 

  

 

 

  

 

 

 

Weighted average

 116.4

Individual Performance (10)

Metrics (2)
 
2017 Actual
(in MM)
  
2017
Objective
(in MM)
  
% of Objective
(1)
 
Consolidated Performance—Constant Dollars         
Net Revenues Minus Bad Debt (excluding Venezuela)  1,315.2   1,290.7   101.9%
Net Revenues Minus Bad Debt (Venezuela)  262.3   131.7   110.0%
Net Income (excluding Venezuela)  113.6   113.0   100.5%
Net Income (Venezuela)  8.2   -1.1   110.0%
Competitive NPS  47.6%  55.8%  85.2%
Weighted average          100.2%
Payments Performance            
TPV On/GMVe (excluding Venezuela)  89.3%  88.9%  100.4%
TPV On/GMVe (Venezuela)  20.5%  22.0%  93.4%
Payments Net Revenues Minus Charge backs  325.2   287.7   110.0%
Weighted average          105.2%
Overall Performance            
Messrs. Galperin, Arnt, Tolda and Rabinovich          101.2%
Mr. Gimenez          103.7%
Individual Performance Multiplier            
Messrs. Arnt, Gimenez and Rabinovich          1.0 
Messrs. Galperin and Tolda          1.2 
(1)U.S. dollars: financial metrics translated to U.S. dollars at the prevailing exchange rates, except in the casePercentage of Venezuela-specific metrics, which are stated in constant dollars in accordance with the methodology described in footnote 7.objective cannot be higher than 110%.
(2)Net Revenues Minus Bad Debt is defined as our net revenues for 2014, less bad debt charges and after adjustments for unusual items, if any, as determined by the compensation committee.
(3)Net Income is defined as our net income in 2014 after adjustments for unusual items, if any, as determined by the compensation committee.

(4)Free Cash Flow is defined as net increase in our cash and cash equivalents and short-term and long-term investments in 2014 over 2013, after adjustments for unusual items, if any, as determined by
As discussed above, the compensation committee adjusted to add (a)approved, in connection with the difference between2017 LTRP and 2017 annual bonus determinations, adjustments excluding the MercadoPago accounts receivable balance at December 31, 2013 versus December 31, 2014 and (b) the difference between the MercadoPago accounts payable balance at December 31, 2013 versus December 31, 2014.
(5)NPS ML stands for Net Promoter Scoreeffect of the Marketplace and is a measurecompany’s deconsolidation of our Marketplace customers’ satisfaction, calculatedits Venezuelan operation, which was effective as the percentage of promoters (customer scoring our service from 9 to 10) minus the percentage of detractors (customers scoring our service from 0 to 6).December 1, 2017.
(6)NPS MP stands for Net Promoter Score of Payments and is a measure of our MercadoPago customers’ satisfaction, calculated as the percentage of promoters (customer scoring our service from 9 to 10) minus the percentage of detractors (customers scoring our service from 0 to 6).
(7)Constant Dollars: financial metrics translated to U.S. dollars at the previous year’s applicable exchange rate, which is intended to isolate the operational performance from fluctuations in local currencies.
(8)TPV On/GMVe is defined as MercadoPago penetration in MercadoLibre measured as our TPV on the MercadoLibre e-commerce website in 2014 in U.S. dollars divided by our GMV in 2014 in U.S. dollars excluding motor vehicles, vessels, aircraft and real estate.
(9)Payments Net Revenues – Chargebacks is defined as net revenues generated by our Financing and Off-platform transactions for 2014 in Constant Dollars, minus the chargebacks generated by credit and debit cards payments for 2014 in Constant Dollars. Refer to footnote 7 for Constant Dollars calculation methodology.
(10)Individual Performance: resulting from the achievement of (a) performance goals defined for the 2014 fiscal year and (b) a cultural alignment assessment prepared by the chief executive officer for such annual period.

Other Compensation and Benefits

Equity awards.In the past we have granted equity to

Prior Long-Term Retention Plans. Our prior LTRPs, like our 2017 LTRP, provide our named executive officers, throughalong with other members of senior management, the opportunity to receive certain cash payments subject to achievement of the Minimum Eligibility Conditions. If the Minimum Eligibility Conditions are achieved, each named executive officer is generally eligible to receive a fixed payment, payable in equal annual installments over a 6-8 year period and a variable payment on the same payment schedule, whose amount fluctuates based on the ratio of our Amended and Restated 1999 Stock Option and Restricted Stock Plan, whichaverage stock price for a period of trading days over the average stock price for a period of trading days in the year the LTRP award was adopted by our board of directorsgranted to permit the grant of equity to our employees.named executive officer.
Equity awards. In 2009, our board adopted and our stockholders approved the 2009 Equity Compensation Plan. Upon adoption of the 2009 Equity Compensation Plan, no further awards were available for issuance under our 1999 StockOption and Restricted Stock Plan. As of December 31, 2014,2017, we had approximately 259,457232,825 shares of common stock available for issuance under the 2009 Equity Compensation Plan. The board has considered outstanding job performance, contributions to our company and achievement of other benchmarks in granting past awards. We have not adopted stock ownership guidelines for our executive officers.

Beginning in 2013, our 2009, 2010, 2011, 2012 and 2013 LTRPs all were amended or approved to permit the payment of award payments under such LTRPs in cash, shares of our common stock or any combination thereof. Similarly, our 2014 LTRPs were approved to permit the payment of award payments in cash, shares of our common stock or any combination thereof. In 2015, Messrs. Arnt, Giménez, and Rabinovich elected to receive shares of common stock as payment of a portion of their award payments payable in 2015 under the 2009, 2010, 2011, 2012, 2013 and 2014 LTRPs, which will be made in May 2015.

Other compensation and benefits.benefits. We maintain broad-based benefits that are provided to certain full-time employees, including our named executive officers, including health insurance, extra vacation days, mobile telephones, executive education sponsorship programs, parking spaces and subsidized English, Spanish and/or Portuguese lessons. We also provide life insurance policies for some of our employees in Brazil. In certain cases, if an employee is asked to relocate temporarily to another country office, we will facilitate such employee’s relocation by acting as guarantors in residential apartment lease agreementsBrazil and paying for relocation expenses.Argentina, including our named executive officers. We do not havesponsor or maintain any pension planplans for any of our employees, including our executive officers.

employees.

Employment agreements.We have entered into employment agreements with each named executive officer as described below under “Employment Agreements.” Certain named executive officers may also receive benefits in the event of a change in control of our company as described under “Potential Payments Upon Termination or Change in Control.”

Conclusion

In evaluating the individual components of overall compensation

Life insurance and retirement benefits. We provide life insurance policies for each named executive officer, except for Mr. Galperin and Mr. Tolda, providing for coverage of up to $750,000, with twice the level of coverage in the event of the named executive officer’s accidental death or disability. We also provide a retirement benefit for our named executive officers, except for Mr. Galperin and Mr. Tolda, which consists of monthly company contributions equal to 5% of the named executive officer’s base salary plus annual bonus and are credited with interest at a rate equal to 2-2.5%.
29

Compensation Committee Report
The compensation committee reviews not only the individual elements of compensation, but also total compensation and compares overall compensation to total compensation of similarly situated employees at the company’s peer companies. By design, a significant portion of the compensation awarded to our executive officers is contingent upon individual and company performance. The committee remains committed to this philosophy of pay-for-performance and will continue to review executive compensation programs for the best methods to promote stockholder value through employee incentives.

Compensation Committee Report

The compensation committeeboard has reviewed and discussed the Compensation Discussion and Analysis section of this proxy statement with management and, based on such review and discussions, the compensation committee recommended to the board of directors that it be included in the company’s proxy statement and Annual Report on Form 10-K for the year ended December 31, 2014.

2017, as incorporated by reference from this proxy statement.
April 25, 2018
COMPENSATION
COMMITTEE
April 24, 2015

COMPENSATION COMMITTEE

Meyer Malka (Chairman)

Emiliano Calemzuk

Veronica Allende Serra

Mario Vazquez

Relationship of Compensation Practices to Risk Management

When structuring our overall compensation practices for our employees generally, consideration is given as to whether the structure creates incentives for risk-taking behavior and therefore impacts our risk management practices. Attention is given to the elements and the mix of pay as well as ensuring that employees’ awards align with stockholders’ value.

We have

The compensation committee is responsible for overseeing the management of risks relating to our executive compensation plans and arrangements, as discussed on page 15. The compensation committee has assessed theour compensation policies and practices for our employees in 2017 and has concluded that they do not createthese policies and practices ensure appropriate levels of risk-taking, while avoiding unnecessary risks that are reasonably likely tocould have a material adverse effect on theour company. This analysis was performed and discussed by the compensation committee.

Summary Compensation Table

The following table sets forth compensation information for the years ended December 31, 2012, 20132017, 2016 and 20142015 for Marcos Galperin, our chiefnamed executive officer, Pedro Arnt, our chief financial officer, and our three other most highly-compensated executive officers for the year ended December 31, 2014. These executive officers are referred to as the “named executive officers” elsewhere in this proxy statement.officers. Except as provided below, none of our named executive officers received any other compensation required to be disclosed by law or in excess of $10,000 annually.

Name and Principal Position

YearSalary
($) (1)
Bonus
($) (2)
Stock
Awards

($)
Non-Equity
Incentive Plan
Compensation
($) (3)
Total ($)

Marcos Galperin

President and Chief

Executive Officer


2014

2013

2012



581,940

600,434

559,797



—  

—  

—  



—  

—  

—  



4,388,972

3,132,809

1,668,542

(4) 

(5) 

(6) 


4,970,913

3,733,243

2,228,339


Pedro Arnt

Executive Vice

President and Chief

Financial Officer


2014

2013

2012



228,821

265,786

245,625



—  

—  

—  



—  

—  

—  



1,082,951

852,255

569,718

(7) 

(8) 

(9) 


1,311,772

1,118,041

815,343


Stelleo Tolda

Executive Vice

President and Chief

Operating Officer


2014

2013

2012



267,891

265,111

266,032



—  

—  

—  



—  

—  

—  



1,427,599

1,130,201

804,550

(10) 

(11) 

(12) 


1,695,490

1,395,312

1,070,582


Osvaldo Giménez

Executive Vice

President—Payments


2014

2013

2012



228,821

265,786

283,414



—  

—  

—  



—  

—  

—  



1,102,023

883,825

580,534

(13) 

(14) 

(15) 


1,330,844

1,149,611

826,159


Daniel Rabinovich

Executive Vice

President and Chief

Technology Officer


2014

2013

2012



228,821

240,869

222,776



—  

—  

—  



—  

—  

—  



719,860

482,059

241,517

(16) 

(17) 

(18) 


948,681

722,928

464,293


Name and Principal Position Year 
Salary
($) (1)
  
Non-Equity
Incentive Plan
Compensation
($) (2)
  
All Other
Compensation ($)
  Total ($) 
Marcos Galperin 2017  732,889   11,539,116(3) -   12,272,005 
President and Chief 2016  602,195   8,190,567   -   8,792,762 
Executive Officer 2015  550,447   6,077,255   -   6,627,702 
Pedro Arnt 2017  270,037   2,455,112(4) 11,839(8)  2,736,988 
Executive Vice 2016  228,077   1,725,434   -   1,953,511 
President and Chief Financial Officer 2015  266,808   1,391,144   -   1,657,951 
Stelleo Tolda 2017  264,788   2,919,653(5) -   3,184,441 
Executive Vice 2016  220,298   2,100,575   -   2,320,873 
President and Chief Operating Officer 2015  210,800   1,574,671   -   1,785,471 
Osvaldo Giménez 2017  283,068   2,582,922(6) 22,976(9) 2,888,966 
Executive Vice 2016  239,078   1,819,234   -   2,058,312 
President—Payments 2015  266,808   1,841,825   -   2,108,633 
Daniel Rabinovich 2017  270,037   2,512,760(7) 19,389(10)  2,802,186 
Executive Vice 2016  228,077   1,803,559       2,031,636 
President and Chief Technology Officer 2015  266,808   1,473,821       1,740,629 

(1)
Base salaries are paid in foreign currenciesArgentine pesos except for Stelleo Tolda whose base salary is paid in Brazilian Reales, but disclosed above in U.S. dollars, at the average exchange rate for the year in which the base salary was paid.
(2)We pay annual bonuses to our named executive officers as described above under “—Compensation Discussion and Analysis—Elements of Compensation—Annual Bonus.” Pursuant to the Securities Exchange Act of 1934, as amended, and the rules and regulations promulgated thereunder, we have included annual bonus compensation in this table under the “Non-Equity Incentive Plan Compensation” column.
(3)
Bonuses are paid in foreign currencies,Argentine pesos except for Stelleo Tolda whose annual bonus is paid in Brazilian Reales, but disclosed above in U.S. dollars at the applicable exchange rate as of the payment date.
(4)(3)

Includes (i) an annual bonus of $$671,469$1,014,770 paid in cash in the first half of 20152018 based upon Mr. Galperin’s 2014our chief executive officer’s 2017 performance tally,goals, (ii) $2,973,200, which represents the entire fixed portion of the 2017 LTRP (of which $495,533 was paid in 2017) and a bonusvariable payment of $817,458 earned by our chief executive officer in 2017 under the 20142017 LTRP, of $1,027,938 payableand (iii) $6,733,688 in cash, shares of stock or any combination thereof, paid in the first quarter of 2015, representing the sum of the first fixed and variable payments made in 2017 under prior LTRPs.
30

(4)
Includes (i) an annual bonus of the total 2014 LTRP bonus earned by Mr. Galperin in 2014, (iii) a bonus under the 2013 LTRP of $1,288,261 paid in cash in the first quarter of 2015, representing the sum of the second fixed and variable payments of the total 2013 LTRP bonus earned by Mr. Galperin in 2013, (iv) a bonus under the 2012 LTRP of $321,427$311,581 paid in cash in the first half of 2015, representing2018 based upon Mr. Arnt’s 2017 performance goals, (ii) $560,000, which respresents the sumentire fixed portion of the third fixed2017 LTRP (of which $93,333 was paid in 2017) and a variable paymentspayment of the total 2012 LTRP bonus$153,968 earned by Mr. GalperinArnt in 2012, (v) a bonus2017 under the 20112017 LTRP, and (iii) $1,429,563 in variable payments made in 2017 under prior LTRPs.
(5)
Includes (i) an annual bonus of $359,119$366,630 paid in cash in the first half of 2015, representing2018 based upon Mr. Tolda’s 2017 performance goals, (ii) $625,000, which represents the sumentire fixed portion of the fourth fixed2017 LTRP (of which $104,167 was paid in 2017) and a variable paymentspayment of the total 2011 LTRP bonus$171,839 earned by Mr. GalperinTolda in 2011, (vi) a bonus2017 under the 20102017 LTRP, of $461,064 paidand (iii) $1,756,185 in cash in the first quarter of 2015, representing the sum of the fifth fixed and variable

payments of the total 2010 LTRP bonus earned by Mr. Galperin in 2010 and (vi) a bonus under the 2009 LTRP of $259,694 paid in cash in the first quarter of 2015, representing the sum of the sixth fixed and variable payments of the total 2009 LTRP bonus earned by Mr. Galperinmade in 2009.2017 under prior LTRPs.

(5)(6)
Includes (i) an annual bonus of $568,103$326,617 paid in cash in the first half of 20142018 based upon Mr. Galperin’s 2013Giménez’s 2017 performance tally,goals, (ii) a bonus under$625,000, which represents the 2013entire fixed portion of the 2017 LTRP of $1,233,361 payable in cash, shares of stock or any combination thereof,(of which $104,167 was paid in the first quarter2017) and a variable payment of 2014, representing the sum of the first fixed and variable payments of the total 2013 LTRP bonus$171,839 earned by Mr. GalperinGiménez in 2013, (iii) a bonus2017 under the 20122017 LTRP, of $307,609 paidand (iii) $1,459,466 in cash in the first quarter of 2014, representing the sum of the second fixed and variable payments made in 2017 under prior LTRPs.
(7)
Includes (i) an annual bonus of the total 2012 LTRP bonus earned by Mr. Galperin in 2012, (iv) a bonus under the 2011 LTRP of $342,691$311,581 paid in cash in the first half of 2014, representing the sum of the third fixed and variable payments of the total 2011 LTRP bonus earned by Mr. Galperin in 2011, (v) a bonus under the 2010 LTRP of $437,576 paid in cash in the first half of 2014, representing the sum of the fourth fixed and variable payments of the total 2010 LTRP bonus earned by Mr. Galperin in 2010 and (vi) a bonus under the 2009 LTRP of $243,469 paid in cash in the first quarter of 2014, representing the sum of the fifth fixed and variable payments of the total 2009 LTRP bonus earned by Mr. Galperin in 2009.
(6)Includes (i) an annual bonus of $645,920 paid in cash in the first half of 2013 based upon Mr. Galperin’s 2012 performance tally, (ii) a bonus under the 2012 LTRP of $246,642 paid in cash in the first quarter of 2013, representing the sum of the first fixed and variable payments of the total 2012 LTRP bonus earned by Mr. Galperin in 2012, (iii) a bonus under the 2011 LTRP of $270,195 paid in cash in the first half of 2013, representing the sum of the second fixed and variable payments of the total 2011 LTRP bonus earned by Mr. Galperin in 2011, (iv) a bonus under the 2010 LTRP of $333,923 paid in cash in the first half of 2013, representing the sum of the third fixed and variable payments of the total 2010 LTRP bonus earned by Mr. Galperin in 2010 and (v) a bonus under the 2009 LTRP of $171,872 paid in cash in the first quarter of 2013, representing the sum of the fourth fixed and variable payments of the total 2009 LTRP bonus earned by Mr. Galperin in 2009.
(7)Includes (i) an annual bonus of $264,024 paid in cash, shares of stock or any combination thereof in the first half of 2015 based upon Mr. Arnt’s 2014 performance tally, (ii) a bonus under the 2014 LTRP of $193,611 payable in cash, shares of stock or any combination thereof, paid in the first half of 2015, representing the sum of the first fixed and variable payments of the total 2014 LTRP bonus earned by Mr. Arnt in 2014, (iii) a bonus under the 2013 LTRP of $242,643 payable in cash, shares of stock or any combination thereof, to be paid in the first half of 2015, representing the sum of the second fixed and variable payments of the total 2013 LTRP bonus earned by Mr. Arnt in 2013, (iv) a bonus under the 2012 LTRP of $155,529 payable in cash, shares of stock or any combination thereof, to be paid in the first half of 2015, representing the sum of the third fixed and variable payments of the total 2012 LTRP bonus earned by Mr. Arnt in 2012, (v) a bonus under the 2011 LTRP of $173,768 payable in cash, shares of stock or any combination thereof, to be paid in the first half of 2015, representing the sum of the fourth fixed and variable payments of the total 2011 LTRP bonus earned by Mr. Arnt in 2011, (vi) a bonus under the 2010 LTRP of $14,423 payable in cash, shares of stock or any combination thereof, to be paid in the first half of 2015, representing the sum of the fifth fixed and variable payments of the total 2010 LTRP bonus earned by Mr. Arnt in 2010 and (vi) a bonus under the 2009 LTRP of $38,954 payable in cash, shares of stock or any combination thereof, to be paid in the first half of 2015, representing the sum of the sixth fixed and variable payments of the total 2009 LTRP bonus earned by Mr. Arnt in 2009.
(8)

Includes (i) an annual bonus of $255,083 paid in cash in the first half of 2014 based upon Mr. Arnt’s 2013 performance tally, (ii) a bonus under the 2013 LTRP of $232,303 payable in cash, shares of stock or any combination thereof, paid in the first quarter of 2014, representing the sum of the first fixed and variable payments of the total 2013 LTRP bonus earned by Mr. Arnt in 2013, (iii) a bonus under the 2012 LTRP of $148,843 paid in cash in the first quarter of 2014, representing the sum of the second fixed and variable payments of the total 2012 LTRP bonus earned by Mr. Arnt in 2012, (iv) a bonus under the 2011 LTRP of $165,818 paid in cash in the first half of 2014, representing the sum of the third fixed and variable payments of the total 2011 LTRP bonus earned by Mr. Arnt in 2011, (v) a bonus under the 2010 LTRP of $13,688 paid in cash in the first half of 2014, representing the sum of the fourth fixed and variable payments of the

total 2010 LTRP bonus earned by Mr. Arnt in 2010 and (vi) a bonus under the 2009 LTRP of $36,520 paid in cash in the first quarter of 2014, representing the sum of the fifth fixed and variable payments of the total 2009 LTRP bonus earned by Mr. Arnt in 2009.
(9)Includes (i) an annual bonus of $283,414 paid in cash in the first half of 2013 based upon Mr. Arnt’s 2012 performance tally, (ii) a bonus under the 2012 LTRP of $119,338 paid in cash in the first half of 2013, representing the sum of the first fixed and variable payments of the total 2012 LTRP bonus earned by Mr. Arnt in 2012 (iii) a bonus under the 2011 LTRP of $130,739 paid in cash in the first half of 2013, representing the sum of the second fixed and variable payments of the total 2011 LTRP bonus earned by Mr. Arnt in 2011, (iv) a bonus under the 2010 LTRP of $10,445 paid in cash in the first half of 2013, representing the sum of the third fixed and variable payments of the total 2010 LTRP bonus earned by Mr. Arnt in 2010 and (v) a bonus under the 2009 LTRP of $25,781 paid in cash in the first half of 2013, representing the sum of the fourth fixed and variable payments of the total 2009 LTRP bonus earned by Mr. Arnt in 2009.
(10)Includes (i) an annual bonus of $309,105 paid in cash in the first half of 2015 based upon Mr. Tolda’s 2014 performance tally, (ii) a bonus under the 2014 LTRP of $193,611 payable in cash, shares of stock or any combination thereof, paid in the first quarter of 2015, representing the sum of the first fixed and variable payments of the total 2014 LTRP bonus earned by Mr. Tolda in 2014, (iii) a bonus under the 2013 LTRP of $242,643 paid in cash in the first quarter of 2015, representing the sum of the second fixed and variable payments of the total 2013 LTRP bonus earned by Mr. Tolda in 2013, (iv) a bonus under the 2012 LTRP of $155,529 paid in cash in the first half of 2015, representing the sum of the third fixed and variable payments of the total 2012 LTRP bonus earned by Mr. Tolda in 2012, (v) a bonus under the 2011 LTRP of $173,768 paid in cash in the first half of 2015, representing the sum of the fourth fixed and variable payments of the total 2011 LTRP bonus earned by Mr. Tolda in 2011, (vi) a bonus under the 2010 LTRP of $223,096 paid in cash in the first quarter of 2015, representing the sum of the fifth fixed and variable payments of the total 2010 LTRP bonus earned by Mr. Tolda in 2010 and (vi) a bonus under the 2009 LTRP of $129.847 paid in cash in the first quarter of 2015, representing the sum of the sixth fixed and variable payments of the total 2009 LTRP bonus earned by Mr. Tolda in 2009.
(11)Includes (i) an annual bonus of $249,772 paid in cash in the first half of 2014 based upon Mr. Tolda’s 2013 performance tally, (ii) a bonus under the 2013 LTRP of $232,303 payable in cash, shares of stock or any combination thereof, paid in the first quarter of 2014, representing the sum of the first fixed and variable payments of the total 2013 LTRP bonus earned by Mr. Tolda in 2013, (iii) a bonus under the 2012 LTRP of $148,843 paid in cash in the first quarter of 2014, representing the sum of the second fixed and variable payments of the total 2012 LTRP bonus earned by Mr. Tolda in 2012, (iv) a bonus under the 2011 LTRP of $165,818 paid in cash in the first half of 2014, representing the sum of the third fixed and variable payments of the total 2011 LTRP bonus earned by Mr. Tolda in 2011, (v) a bonus under the 2010 LTRP of $211,730 paid in cash in the first half of 2014, representing the sum of the fourth fixed and variable payments of the total 2010 LTRP bonus earned by Mr. Tolda in 2010 and (vi) a bonus under the 2009 LTRP of $121,735 paid in cash in the first quarter of 2014, representing the sum of the fifth fixed and variable payments of the total 2009 LTRP bonus earned by Mr. Tolda in 2009.
(12)Includes (i) an annual bonus of $306,960 paid in cash in the first half of 2013 based upon Mr. Tolda’s 2012 performance tally, (ii) a bonus under the 2012 LTRP of $119,338 paid in cash in the first half of 2013, representing the sum of the first fixed and variable payments of the total 2012 LTRP bonus earned by Mr. Tolda in 2012, (iii) a bonus under the 2011 LTRP of $130,739 paid in cash in the first half of 2013, representing the sum of the second fixed and variable payments of the total 2011 LTRP bonus earned by Mr. Tolda in 2011, (iv) a bonus under the 2010 LTRP of $161,576 paid in cash in the first half of 2013, representing the sum of the third fixed and variable payments of the total 2010 LTRP bonus earned by Mr. Tolda in 2010 and (v) a bonus under the 2009 LTRP of $85,936 paid in cash in the first half of 2013, representing the sum of the fourth fixed and variable payments of the total 2009 LTRP bonus earned by Mr. Tolda in 2009.
(13)

Includes (i) an annual bonus of $264,024 payable in cash, shares of stock or any combination thereof in the first half of 2015 based upon Mr. Giménez’s 2014 performance tally, (ii) a bonus under the 2014 LTRP of $193,611 payable in cash, shares of stock or any combination thereof, to be paid in the first half of 2015,

representing the sum of the first fixed and variable payments of the total 2014 LTRP bonus earned by Mr. Giménez in 2014, (iii) a bonus under the 2013 LTRP of $242,643 payable in cash, shares of stock or any combination thereof, to be paid in the first half of 2015, representing the sum of the second fixed and variable payments of the total 2013 LTRP bonus earned by Mr. Giménez in 2013, (iv) a bonus under the 2012 LTRP of $155,529 payable in cash, shares of stock or any combination thereof, to be paid in the first half of 2015, representing the sum of the third fixed and variable payments of the total 2012 LTRP bonus earned by Mr. Giménez in 2012, (v) a bonus under the 2011 LTRP of $86,884 payable in cash, shares of stock or any combination thereof, to be paid in the first half of 2015, representing the sum of the fourth fixed and variable payments of the total 2011 LTRP bonus earned by Mr. Giménez in 2011, (vi) a bonus under the 2010 LTRP of $111,548 payable in cash, shares of stock or any combination thereof, to be paid in the first half of 2015, representing the sum of the fifth fixed and variable payments of the total 2010 LTRP bonus earned by Mr. Giménez in 2010 and (vi) a bonus under the 2009 LTRP of $47,784 payable in cash, shares of stock or any combination thereof, to be paid in the first half of 2015, representing the sum of the sixth fixed and variable payments of the total 2009 LTRP bonus earned by Mr. Giménez in 2009.
(14)Includes (i) an annual bonus of $269,107 paid in cash in the first half of 2014 based upon Mr. Giménez’s 2013 performance tally, (ii) a bonus under the 2013 LTRP of $232,303 payable in cash, shares of stock or any combination thereof, paid in the first quarter of 2014, representing the sum of the first fixed and variable payments of the total 2013 LTRP bonus earned by Mr. Giménez in 2013, (iii) a bonus under the 2012 LTRP of $148,843 paid in cash in the first quarter of 2014, representing the sum of the second fixed and variable payments of the total 2012 LTRP bonus earned by Mr. Giménez in 2012, (iv) a bonus under the 2011 LTRP of $82,909 paid in cash in the first half of 2014, representing the sum of the third fixed and variable payments of the total 2011 LTRP bonus earned by Mr. Giménez in 2011, (v) a bonus under the 2010 LTRP of $105,865 paid in cash in the first half of 2014, representing the sum of the fourth fixed and variable payments of the total 2010 LTRP bonus earned by Mr. Giménez in 2010 and (vi) a bonus under the 2009 LTRP of $44,798 paid in cash in the first quarter of 2014, representing the sum of the fifth fixed and variable payments of the total 2009 LTRP bonus earned by Mr. Giménez in 2009.
(15)Includes (i) an annual bonus of $283,414 paid in cash in the first half of 2013 based upon Mr. Giménez’s 2012 performance tally, (ii) a bonus under the 2012 LTRP of $119,338 paid in cash in the first half of 2013, representing the sum of the first fixed and variable payments of the total 2012 LTRP bonus earned by Mr. Giménez in 2012, (iii) a bonus under the 2011 LTRP of $65,370 paid in cash in the first half of 2013, representing the sum of the second fixed and variable payments of the total 2011 LTRP bonus earned by Mr. Giménez in 2011, (iv) a bonus under the 2010 LTRP of $80,788 paid in cash in the first half of 2013, representing the sum of the third fixed and variable payments of the total 2010 LTRP bonus earned by Mr. Giménez in 2010 and (v) a bonus under the 2009 LTRP of $31,625 paid in cash in the first half of 2013, representing the sum of the fourth fixed and variable payments of the total 2009 LTRP bonus earned by Mr. Giménez in 2009.
(16)

Includes (i) an annual bonus of $140,813 payable in cash, shares of stock or any combination thereof in the first half of 20152018 based upon Mr. Rabinovich’s 20142017 performance tally,goals, (ii) a bonus under$750,000, which represents the 2014entire fixed portion of the 2017 LTRP of $193,611 payable in cash, shares of stock or any combination thereof, to be(of which $125,000 was paid in the first half2017) and a variable payment of 2015, representing the sum of the first fixed and variable payments of the total 2014 LTRP bonus$206,207 earned by Mr. RabinovichRabinovich’s in 2014, (iii) a bonus2017 under the 20132017 LTRP, of $242,643 payableand (iii) $1,244,972 in cash, shares of stock or any combination thereof, to be paid in the first half of 2015, representing the sum of the second fixed and variable payments made in 2017 under prior LTRPs.

(8)
Amount consists of (i) our payment on behalf of Mr. Arnt of $10,212 in life insurance premiums and (ii) our contributions of $1,627 under the total 2013 LTRP bonus earned byretirement benefit provided to Mr. Arnt.
(9)
Amount consists of (i) our payment on behalf of Mr. Gimenez of $11,436 in life insurance premiums and (ii) our contributions of $11,540 under the retirement benefit provided to Mr. Gimenez.
(10)
Amount consists of (i) our payment on behalf of Mr. Rabinovich of $8,376 in 2013, (iv) a bonuslife insurance premiums and (ii) our contributions of $11,013 under the 2012 LTRP of $61,798 payable in cash, shares of stock or any combination thereof,retirement benefit provided to be paid in the first half of 2015, representing the sum of the third fixed and variable payments of the total 2012 LTRP bonus earned by Mr. Rabinovich in 2012, (v) a bonus under the 2011 LTRP of $27,618 payable in cash, shares of stock or any combination thereof, to be paid in the first half of 2015, representing the sum of the fourth fixed and variable payments of the total 2011 LTRP bonus earned by Mr. Rabinovich in 2011, (vi) a bonus under the 2010 LTRP of $14,423 payable in cash, shares of stock or any combination thereof, to be paid in the first half of 2015, representing the sum of the fifth fixed and variable payments of the total 2010 LTRP bonus earned by Mr. Rabinovich in 2010 and (vi) a bonus under the 2009 LTRP of $38,954 payable in cash,

Rabinovich.

shares of stock or any combination thereof, to be paid in the first half of 2015, representing the sum of the sixth fixed and variable payments of the total 2009 LTRP bonus earned by Mr. Rabinovich in 2009.
(17)Includes (i) an annual bonus of $114,052 paid in cash in the first half of 2014 based upon Mr. Rabinovich’s 2013 performance tally, (ii) a bonus under the 2013 LTRP of $232,303 payable in cash, shares of stock or any combination thereof, paid in the first quarter of 2014, representing the sum of the first fixed and variable payments of the total 2013 LTRP bonus earned by Mr. Rabinovich in 2013, (iii) a bonus under the 2012 LTRP of $59,141 paid in cash in the first quarter of 2014, representing the sum of the second fixed and variable payments of the total 2012 LTRP bonus earned by Mr. Rabinovich in 2012, (iv) a bonus under the 2011 LTRP of $26,355 paid in cash in the first half of 2014, representing the sum of the third fixed and variable payments of the total 2011 LTRP bonus earned by Mr. Rabinovich in 2011, (v) a bonus under the 2010 LTRP of $13,688 paid in cash in the first half of 2014, representing the sum of the fourth fixed and variable payments of the total 2010 LTRP bonus earned by Mr. Rabinovich in 2010 and (vi) a bonus under the 2009 LTRP of $36,520 paid in cash in the first quarter of 2014, representing the sum of the fifth fixed and variable payments of the total 2009 LTRP bonus earned by Mr. Rabinovich in 2009.
(18)Includes (i) an annual bonus of $137,093 paid in cash in the first half of 2013 based upon Mr. Rabinovich’s 2012 performance tally, (ii) a bonus under the 2012 LTRP of $47,418 paid in cash in the first half of 2013, representing the sum of the first fixed and variable payments of the total 2012 LTRP bonus earned by Mr. Rabinovich in 2012, (iii) a bonus under the 2011 LTRP of $20,779 paid in cash in the first half of 2013, representing the sum of the second fixed and variable payments of the total 2011 LTRP bonus earned by Mr. Rabinovich in 2011, (iv) a bonus under the 2010 LTRP of $10,445 paid in cash in the first half of 2013, representing the sum of the third fixed and variable payments of the total 2010 LTRP bonus earned by Mr. Rabinovich in 2010 and (v) a bonus under the 2009 LTRP of $25,781 paid in cash in the first half of 2013, representing the sum of the fourth fixed and variable payments of the total 2009 LTRP bonus earned by Mr. Rabinovich in 2009.

Grants of Plan-Based Awards for 2014

2017

The table below summarizes plan-based awards granted to our named executive officers in 2014.

       Estimated Future Payouts Under
Non-Equity Incentive Plan Awards (1)
 

Name

  Grant Date   Threshold
($)
  Target ($)  Maximum
($)
 

Marcos Galperin

   
 
March 31, 2014
March 31, 2014
  
  
   402,882(2)   

 

537,175

5,946,400

(2) 

(3)(4) 

  671,469(2) 

Pedro Arnt

   
 
March 31, 2014
March 31, 2014
  
  
   158,414(2)   

 

211,219

1,120,000

(2) 

(3)(4) 

  264,024(2) 

Stelleo Tolda

   
 
March 31, 2014
March 31, 2014
  
  
   185,463(2)   

 

247,284

1,120,000

(2) 

(3)(4) 

  309,105(2) 

Osvaldo Giménez

   
 
March 31, 2014
March 31, 2014
  
  
   158,414(2)   

 

211,219

1,120,000

(2) 

(3)(4) 

  264,024(2) 

Daniel Rabinovich

   

 

March 31, 2014

March 31, 2014

  

  

   70,406(2)   

 

105,610

1,120,000

(2) 

(3)(4) 

  140,813(3) 

2017.
      
Estimated Future Payouts Under
Non-Equity Incentive Plan Awards (1)
   
Name Grant Date  
Threshold
($)
  Target ($)  
Maximum
($)
 
Marcos Galperin 
April 3, 2017
April 3, 2017
   507,385 (2) 
676,513
5,946,400
 
(2)
(3)
(4) 845,642 (2)
Pedro Arnt 
April 3, 2017
April 3, 2017
   186,949 (2) 
249,265
1,120,000
 
(2)
(3)
(4) 
311,581
 (2)
Stelleo Tolda 
April 3, 2017
April 3, 2017
   183,315 (2) 
244,420
1,250,000
 
(2)
(3)
(4) 
305,525
 (2)
Osvaldo Giménez 
April 3, 2017
April 3, 2017
   195,970 (2) 
261,294
1,250,000
 
(2)
(3)
(4) 326,617 (2)
Daniel Rabinovich 
April 3, 2017
April 3, 2017
   186,949 (2) 
249,265
1,500,000
 
(2)
(3)
(4) 311,581 (2)

(1)
Represents estimated future payouts under our 20142017 LTRP and 20142017 annual bonus.
(2)
The amount set forth reflects the annual discretionary cash bonus amounts that potentially could have been earned during 20142017 based upon the executive’s performance tally.goals. The actual discretionary cash bonuses earned in 20142017 by our named executive officers have been determined and were paid in the first quarter of 2015.2018. The amounts paid are included in the 20142017 row of the “Non-Equity Incentive Plan Compensation” column of the Summary Compensation Table.
(3)
See “—Compensation Discussion and Analysis—Elements of Compensation—Long-Term Retention Plans – 20142017 Long-Term Retention Plan” for information regarding the terms of the 20142017 LTRP bonus.

(4)
The maximum amount of each named executive officer’s 20142017 LTRP bonus will depend on our stock price for the last 60-trading days of the applicable fiscal year. To the extent our stock price exceeds $118.48 for one or more applicable periods, the amount of the executive’s 2014 LTRP bonus will exceed 8.333% of the amount listed in the “Target” column above. To the extent our stock price is less than $118.48 for one or more applicable periods, the amount of the executive’s 2014 LTRP bonus will be less than 8.333% of the amount in the “Target” column above. The average closing price of our common stock on The NASDAQ Global Market during the final 60 trading days of 2014 was $118.48. Assuming the Applicable Year Stock Price equals $118.48 as of each payment date, the total amount payable to each of the named executive officers under the 2014 LTRP would be as follows: $5,946,400 to Mr. Galperin and $1,120,000 to each of Messrs. Arnt, Tolda, Giménez, and Rabinovich.

We have entered into employment agreements and indemnification agreements with each of our named executive officers. For a detailed description, see “Employment Agreements” and “Certain Relationships and Related Transactions—Indemnification Agreements” below.

Option Exercises and Stock Vested

No options were exercised by our

31

Our named executive officers duringdo not hold any outstanding equity awards in the 2014 fiscal year and no shares of stock held by our named executive officers vested during the 2014 fiscal year.

company.

Pension Benefits

We do not have any plan that provides for payments or other benefits at, following, or in connection with the retirement of any of our employees. However, as required by law in certain countries where we operate, we deduct a percentage of each employee’s salary, including our named executive officers, and remit it to governmental social security agencies or private pension fund administrators, depending on the regulatory regime established in each country.

Nonqualified Defined Contribution and Other Nonqualified Deferred Compensation Plans

We do not have any defined contribution or other plan that provides for the deferral of compensation on a basis that is not tax-qualified.

Employment Agreements

We have previously entered into employment agreements with each of our named executive officers. The term of each of these employment agreements is for an undetermined period.

Each named executive officer that is party to an employment agreement is entitled to receive the base salary set forth in such named executive officer’s employment agreement, subject to the raises that we have provided to those named executive officers throughout the terms of their employment. In addition to base salary, the named executive officers may receive bonus compensation as we, in our sole discretion, elect to pay them in accordance with the bonus plan policy. The named executive officers are also entitled to reimbursement for reasonable out-of-pocket expenses that they incur on our behalf in the performance of their duties as named executive officers.

The employment agreements provide that, during ana named executive officer’s employment and for so long afterwards as any pertinent information remains confidential, such named executive officer will not use or disclose any confidential information that we use, develop or obtain. The agreements provide that all work product relating to our business belongs to us or our subsidiaries, and the named executive officer will promptly disclose such work product to us and provide reasonable assistance in connection with the defense of such work product.

The agreements also provide that, during ana named executive officer’s employment, and for a period of one year after the end of anthe named executive officer’s employment in the event of termination without “just cause,” and two years in the event of resignation or termination for “just cause” (the “non-competition period”non-competition period), the named executive officer will not (1) compete directly or indirectly with us, (2) induce our or our subsidiaries’ employees to terminate their employment with us or to engage in any competitive business or (3) solicit or do business with any of our present, past or prospective customers or the customers of our subsidiaries.

Potential Payments Upon Termination or Change in Control

We may terminate ana named executive officer’s employment in the event that we determine, in our sole discretion, that there is “just cause” (as defined below). If we terminate ana named executive officer’s employment for “just cause,” such named executive officer will not be entitled to receive any severance benefits, except for severance obligations mandated under the laws of the country where the named executive officer resides. If we terminate the named executive officer’s employment without “just cause,” such named executive officer shall be entitled to a severance payment in an amount equal to the greater of (x) one year’s gross base salary as set forth inor (y) the employment agreements.

severance obligations mandated under the laws of the country where the named executive officer resides.

“Just cause” means and includes (1) the commission by the executive officer of any gross misconduct or any offense serious enough for the relationship to become impossible to continue, including without limitation, the executive officer’s willful and continuing disregard of the lawful written instructions of our board or such executive officer’s superiors, (2) any action or any omission by the executive officer, resulting in such executive officer’s breach of his duty of loyalty or any act of self-dealing, (3) any material breach by the executive officer of his duties and obligations under the employment agreement as decided by our board and (4) the executive officer’s conviction, in our board of director’s sole discretion, of any serious crime or offense for violating any law (including, without limitation, theft, fraud, paying directly or indirectly bribes or kick-backs to government officials, the crimes set forth in the U.S. Foreign Corrupt Practices Act of 1977 or the foreign equivalent thereof and the executive officer’s embezzlement of funds of our company or any of our affiliates).

In September of 2001, we implemented the 2001 Management Incentive Bonus Plan (the “Incentive Plan”Incentive Plan). As established in the Incentive Plan, our chief executive officer established which officers would be eligible for the Incentive Plan. Pursuant to the Incentive Plan, in the event we are sold, the eligible officers, as a group, are entitled to receive a “sale bonus” and a “stay bonus.” If the purchase price is equal to or greater than $20,000,000 then the eligible officers as a group are entitled to receive (1) a sale bonus equal to 5.5% of the purchase price and (2) a stay bonus equal to 7.1% of the purchase price, subject in both cases to a maximum combined cap of $78,335,000. If the purchase price is less than $20,000,000, then the eligible officers, as a group, are entitled to receive the “stay bonus” only. The bonuses are divided between the eligible officers, including our named executive officers and others, according to the participation percentages established by our chief executive officer, in accordance with the Incentive Plan.

For additional information regarding potential payments under our LTRPs in the event of a termination of employment, see “—Elements of Compensation—Long-Term Retention Plan—20142017 Long-Term Retention Plan” and “—Prior Long-Term Retention Plans”

Potential Payments Upon Change in Control, Death or Disability, Termination Without Cause or Resignation for Good Reason

32

The following tables represent the payments due to each named executive officer in the event of termination due to (i) his termination without just cause or (ii) a change in control (as defined under the 2017 LTRP) or (iii) his termination without Cause or resignation for Good Reason (each as defined inunder the 20142017 LTRP) within 120 days prior to or on or after a change in control, assuming such event occurred on December 31, 2014, that would have been triggered under either such officers’ employment agreement or our LTRPs.

2017.

Payments Due Upon Termination Without Cause (1)

Name

  Salary   Total 
   ($)   ($) 

Marcos Galperin

   716,234     716,234  

Pedro Arnt

   281,625     281,625  

Stelleo Tolda

   329,712     329,712  

Osvaldo Giménez

   281,625     281,625  

Daniel Rabinovich

   281,625     281,625  

Name Salary  Total 
  $  $ 
Marcos Galperin  1,078,822   1,078,822 
Pedro Arnt  401,351   401,351 
Stelleo Tolda  356,141   356,141 
Osvaldo Giménez  420,719   420,719 
Daniel Rabinovich  401,351   401,351 

(1)
Represents severance payable to the named executive officer as required under his employment agreement.local law.

Payments Due

Payment Upon Termination without Cause or Resignation with Good Reason On or After a Change Inin Control (1)

Name

  Non-Equity Incentive
Plan Compensation (2)
  Total 
   ($)  ($) 

Marcos Galperin

  15,238,924   15,238,924  

Pedro Arnt

  3,532,520   3,532,520  

Stelleo Tolda

  4,340,425   4,340,425  

Osvaldo Giménez

  3,494,019   3,494,019  

Daniel Rabinovich

  2,479,266   2,479,266  

Name
Non-Equity Incentive
Plan Compensation (2)
($)
Marcos Galperin12,595,354
Pedro Arnt2,626,409
Stelleo Tolda2,698,170
Osvaldo Giménez2,622,364
Daniel Rabinovich2,915,715
(1)
Excludes any sale or stay bonuses payable under the Incentive Plan upon a sale of our company, which bonus amounts are based on the purchased price in the event of a sale. See “—Potential Payments Upon Termination or Change in Control” for more information.
(2)
Represents 50% of the outstanding awards payable toheld by the named executive officers under the 2009 LTRP, 2010 LTRP, 2011 LTRP, 2012 LTRP, 2013 LTRP and 2014 LTRP.LTRPs. All outstanding awards payable in this case are based on the average closing price of our common stock during the final 60 trading days of 2014.2017.

Prior Long-Term Retention Plans

Amendments to 2009 LTRP, 2010 LTRP, 2011 LTRP and 2012 LTRP

Payments Due Upon Termination without Cause or Resignation with Good Reason In May 2013, the compensation committee and our Board amended each of the 2009 LTRP, 2010 LTRP, 2011 LTRP and 2012 LTRP, to provide that award payments could be made in cash, sharesConnection with a Change In Control (1)
Name 
Salary (3)
  
Non-Equity Incentive
Plan Compensation (2)
  Total 
   $  ($)  ($) 
Marcos Galperin  1,078,822   25,190,708   26,269,530 
Pedro Arnt  401,351   5,252,818   5,654,169 
Stelleo Tolda  356,141   5,396,341   5,752,481 
Osvaldo Giménez  420,719   5,244,727   5,665,446 
Daniel Rabinovich  401,351   5,831,429   6,232,780 

(1)
Excludes any sale or stay bonuses payable under the Incentive Plan upon a sale of our company, which bonus amounts are based on the purchased price in the event of a sale. See “—Potential Payments Upon Termination or Change in Control” for more information.
(2)
Represents 100% of all outstanding awards held by the named executive officers under the LTRPs. All outstanding awards payable in this case are based on the average closing price of our common stock during the final 60 trading days of 2017 and are payable in accordance with the ordinary payroll schedule or within 4 business days post termination.
(3)
Represents severance payable to the named executive officer as required by local law solely in the event of a termination without Cause.
Potential Payments Upon Death, Disability or any combination of cash and shares of our common stock, as determined by the compensation committee in its sole discretion.

In addition, each of the 2009 LTRP, 2010 LTRP, 2011 LTRP and 2012 LTRP, were amended to provide that a participant who experiences a “covered termination,” which is defined as (i) a termination without cause and for a reason other than death or disability or (ii) a resignation with “good reason,” in each case on or after a “change in control” (each as defined in the respective LTRP), will vest in 100% of the award payments that remain to be paid. As amended, each of the LTRPs provides that the compensation committee, in its discretion,

may pay all or part of the amount that remains payable under an award which is not then otherwise due and payable upon the disability or death of the participant in accordance with such rules or procedures established by the compensation committee. Each of these LTRPs, as amended, generally provides that good reason exists if (a) a participant’s duties, functions or responsibilities are materially reduced, (b) a participant’s base salary or bonus opportunity is materially reduced or (c) a participant is required to relocate his principal office to a location that is more than fifty (50) miles from his then current principal office, and such circumstances remain uncured by us for thirty days. As discussed above, the compensation committee engaged Mercer to conduct a review ofRetirement

Under the terms of each ofthe life insurance policies provided to our 2009 LTRP, 2010 LTRP, 2011 LTRPnamed executive officers, other than Mr. Galperin and 2012 LTRP against customary market terms for these types of plans. Mercer recommended that the compensation adopt the foregoing changes, which they considered to be customary for the compensation programs or agreements of public companiesMr. Tolda, in the United States forevent of the purpose of retaining and incentivizing employees. The compensation committee and our Board elected to approve the foregoing changes following their own review and a discussion of Mercer’s recommendation.

2009 Long-Term Retention Plan

In July 2009, our compensation committee adopted the 2009 LTRP for executives to supplement salary and annual bonus for an eight-year period starting in 2009. As noted above, the 2009 LTRP was amended and restated in May 2013. The 2009 LTRP was designed to assist us in the retention of key employees that have valuable industry experience and developed competencies. The committee considered the expected payouts under the 2008 LTRP when evaluating awards under the 2009 LTRP in the interest of evaluating total compensation to be received byexecutive’s death (by natural causes) or disability, the executive in the coming years.

Awards under the 2009 LTRP were based upon an eligible participant’s satisfaction of the following minimum eligibility conditions:

our company must have achieved at least 80% of the target general company performance objectives in 2009;

the subject executive officer must have scored at least 80% onor his individual qualitative assessments; and

the subject executive’s total performance tally must have equaled at least 80%.

In addition, Mr. Giménez’s bonus eligibility was dependent upon the MercadoPago business achieving at least 70% of target net revenues. Under the 2009 LTRP, general company performance objectives included net revenues minus bad debt for our company, our net income, and our free cash flow.

Each award under the 2009 LTRP is payable over an eight-year period and is payable (i) in the case of award payments made before a change in control, in cash, shares of our common stock or any combination of cash or shares of our common stock,her beneficiary, as determined by the compensation committee in its sole discretion, and (ii) in the case of award payments made on or after a change in control, in the form of cash only. A participant in the 2009 LTRP that is employed as an “eligible employee” (as defined in the 2009 LTRP) on the date each portion of the award under the 2009 LTRP is to be paid to such participant shallapplicable, would be entitled to receive $750,000 in proceeds from the applicable award payment on such date. Exceptthird-party issuer of the policy. If the named executive officer dies in an accident, his or her beneficiary would be entitled to receive $1,500,000, payable by the third-party issuer of the policy.

Under the terms of the retirement benefit provided to our named executive officers, except for Mr. Tolda and Mr. Galperin, in the event of their retirement, the named executive officer would be eligible to receive the amount accumulated with respect to a covered termination event on or after a change in control, participation in the 2009 LTRP will cease immediately upon a participant’s retirement resignation or terminationbenefit as of employmentthe date of retirement. Assuming the named executive officers who are eligible for any reason (with or without cause), or if determined by the compensation committee, uponretirement benefit retired as of the participant’s death or disability.

In order tolast business day of 2017, the estimated amount of the benefits each named executive officer would receive an award under the 2009 LTRP, an eligible participant must satisfy certain minimum companyterms of the retirement benefit are $1,627 for Mr. Arnt, $11,540 for Mr. Gimenez and individual performance conditions. If these conditions$11,013 for Mr. Rabinovich.

33

Pay Ratio Disclosure
As required by Section 953(b) of the Financial Reform Act, and Item 402(u) of Regulation S-K, we are satisfied,providing the following information about the relationship of the median of the annual total compensation of all our employees, other than Mr. Galperin, to the annual total compensation of Mr. Galperin, our chief executive officer. We identified the median employee by examining the 2017 annual total compensation, consisting of base salary, annual bonus and LTRPs, if applicable, for all individuals, excluding Mr. Galperin, who were employed by us on December 31, 2017.
For 2017,
The annual total compensation of our median employee was $23,746; and
The annual total compensation of our chief executive officer for purposes of determining the pay ratio was $ 12,272,005.
Based on this information, for 2017, the ratio of the annual total compensation of our chief executive officer, will,to the annual total compensation of our median employee was estimated to be 517 to 1.
This pay ratio is a reasonable estimate calculated in a manner consistent with SEC regulations and guidance based on our payroll and employment records. The SEC rules for identifying the median compensated employee and calculating the pay ratio based on that employee’s annual total compensation allow companies to adopt a variety of methodologies, to apply certain exclusions, and to make reasonable estimates and assumptions that reflect their compensation practices. Therefore, the pay ratio reported by other companies may not be comparable to the pay ratio reported above, as other companies may have different employment and compensation practices and may utilize different methodologies, exclusions, estimates and assumptions in calculating their own pay ratios.
Supplemental Ratio
We have calculated a supplemental ratio with the following differences from the aforementioned CEO pay ratio (which was calculated in accordance with the SEC’s rules):
The amount of LTRP bonus to be paid is subject to his continued employment as of each applicable payment date or a covered termination event occurring on or after a change in control, receive the full amount of his 2009 LTRP bonus, payable as follows:

the officer will receive a fixed cash payment equal to 6.25% of his or her 2009 LTRP bonus once a year for a period of eight years starting in 2010; and

on each date we pay the annual fixed payment to the officer, he or she will also receive a variable cash payment equal to the product of (i) 6.25% of the applicable 2009 LTRP bonus and (ii) the quotient of (a) divided by (b), where (a), the numerator, equals the Applicable Year Stock Price (defined below) and (b), the denominator, equals the 2008 Stock Price (as defined below). For purposes of the 2009 LTRP, the “2008 Stock Price” equals $13.81 (the average closing price of our common stock on Thethe NASDAQ, Global Market duringwhich can result in significant variability in payout year over year. For purposes of the final 60 trading dayssupplemental ratio, we have calculated the annual total compensation of 2008) andour chief executive officer for 2017 using the “Applicable Year Stock Price” equalstarget value of his 2017 LTRP award, which mitigates the average closingeffect of fluctuations in the price of our common stock on The NASDAQ Global Market during the final 60 trading daysstock.
In addition, for purposes of the year preceding the applicable payment date.

The maximum amount of each executive officer’s 2009 LTRP bonus will depend onsupplemental ratio, in identifying our stock pricemedian employee for the last 60 trading dayspurpose of calculating that employee’s annual total compensation, we excluded all of our customer service representatives, whose responsibilities could be outsourced.

After making the applicable fiscal year. Underabove adjustments, the 2009 LTRP, in the event that, as of any payment date, our shares are not listed on a national stock exchange, the amountratio of the annual variable payment will be based upon the average closing price of the shares during the 90-day period they were lasted traded on a national exchange, unless the compensation committee determines that a different value is more appropriate based upon the facts and circumstances.

2010 Long-Term Retention Plan

In June 2010, the compensation committee adopted the 2010 LTRP to supplement salary and annual bonus for an eight-year period starting in 2011. As noted above, the 2010 LTRP was amended and restated in May 2013. The 2010 LTRP was designed to assist us in the retention of key employees that have valuable industry experience and developed competencies. The committee considered the expected payouts under prior LTRPs when evaluating awards under the 2010 LTRP in the interest of evaluating total compensation to be received by the executive in the coming years.

Awards under the 2010 LTRP were based upon an eligible participant’s satisfaction of the following minimum eligibility conditions:

our company must have achieved at least 80% of the target general company performance objectives in 2010;

the business unit must have achieved at least 70% of the functional performance objectives in 2010;

the subject executive officer must have scored at least 80% on his individual qualitative assessments; and

the subject executive’s total performance tally must have equaled at least 80%.

Each award under the 2010 LTRP is payable over an eight-year period and is payable in (i) in the case of award payments made before a change in control, in cash, shares of our common stock or any combination of cash or shares of our common stock, as determined by the compensation committee in its sole discretion, and (ii) in the case of award payments made on or after a change in control, in the form of cash only. A participant in the 2010 LTRP that is employed as an “eligible employee” (as defined in the 2010 LTRP) on the date each portion of the award under the 2010 LTRP is to be paid to such participant shall be entitled to receive the applicable award payment on such date. Except with respect to a covered termination event on or after a change in control, participation in the 2010 LTRP will cease immediately upon a participant’s retirement, resignation or termination of employment for any reason (with or without cause), or if determined by the compensation committee, upon the participant’s death or disability.

Under the 2010 LTRP, general company performance objectives included:

net revenues minus bad debt for our marketplace business, defined as our net revenues for 2010, determined in accordance with U.S. GAAP, less the portion of our bad debt for our marketplace business that was uncollectible and after adjustments for unusual items as determined by the compensation committee;

our net income, determined in accordance with GAAP and after adjustments for unusual items as determined by the compensation committee; and

our adjusted free cash flow, defined as the net increase in our cash and cash equivalents and short-term and long-term investments in 2010 over 2009 adjusted by (a) the difference between the MercadoPago accounts receivable balance at December 31, 2009 versus December 31, 2010 and (b) the difference between the MercadoPago accounts payable balance at December 31, 2009 versus December 31, 2010 and after adjustments for unusual items as determined by the compensation committee.

The 2010 LTRP will be paid in eight equal annual quotas (12.5% each) commencing on March 31, 2011. Each quota will be calculated as follows:

the officer will receive a fixed cash payment equal to 6.25% of his or her 2010 LTRP bonus once a year for a period of eight years starting in 2011; and

on each date we pay the annual fixed payment to the officer, he or she will also receive a variable cash payment equal to the product of (i) 6.25% of the applicable 2010 LTRP bonus and (ii) the quotient of (a) divided by (b), where (a), the numerator, equals the Applicable Year Stock Price (defined below) and (b), the denominator, equals the 2009 Stock Price (as defined below). For purposes of the 2010 LTRP, the “2009 Stock Price” equals $45.75 (the average closing price of our common stock on The NASDAQ Global Market during the final 60 trading days of 2009) and the “Applicable Year Stock Price” equals the average closing price of our common stock on The NASDAQ Global Market during the final 60 trading days of the year preceding the applicable payment date.

The maximum amount of each executive officer’s 2010 LTRP bonus will depend on our stock price for the last 60 trading days of the applicable fiscal year. Under the 2010 LTRP, in the event that, as of any payment date, our shares are not listed on a national stock exchange, the amount of the annual variable payment will be based upon the average closing price of the shares during the 90-day period they were lasted traded on a national exchange, unless the compensation committee determines that a different value is more appropriate based upon the facts and circumstances.

2011 Long-Term Retention Plan

On August 1, 2011, the board of directors finalized the 2011 LTRP. As noted above, the 2011 LTRP was amended and restated in May 2013. The 2011 LTRP was designed to assist us in the retention of key employees that have valuable industry experience and developed competencies. In order to receive an award under the 2011 LTRP, the executive must satisfy the Minimum Eligibility Conditions applicable to determine eligibility for annual cash bonuses. If these Minimum Eligibility Conditions are satisfied, the executive will, subject to his continued employment as of each applicable payment date or a covered termination event on or after a change in control, receive the target amount of his 2011 LTRP bonus. The compensation committee considered the expected payouts under the 2008 LTRP, 2009 LTRP, and 2010 LTRP when evaluating awards under the 2011 LTRP in the interest of evaluating total compensation to be received by the executive in the coming years.

Awards under the 2011 LTRP were based upon an eligible participant’s satisfaction of the following “Minimum Eligibility Conditions”:

our company must have achieved at least 80% of the target General Company Performance Objectives in 2011;

the subjectchief executive officer must have scored at least 80% on his individual qualitative assessment; and

the subject executive officer’s total performance tally must have equaled at least 80%.

In addition, in order for Mr. Giménez to be eligible to receive a 2011 LTRP bonus, the MercadoPago business must have achieved at least 70% of target net revenues.

Each award under the 2011 LTRP is payable over an eight-year period and is payable in (i) in the case of award payments made before a change in control, in cash, shares of our common stock or any combination of cash or shares of our common stock, as determined by the compensation committee in its sole discretion, and (ii) in the case of award payments made on or after a change in control, in the form of cash only. A participant in the 2011 LTRP that is employed as an “eligible employee” (as defined in the 2011 LTRP) on the date each portion of the award under the 2011 LTRP is to be paid to such participant shall be entitled to receive the applicable award payment on such date. Except with respect to a covered termination event on or after a change in control, participation in the 2011 LTRP will cease immediately upon a participant’s retirement, resignation or termination of employment for any reason (with or without cause), or if determined by the compensation committee, upon the participant’s death or disability.

2012 Long-Term Retention Plan

On June 5, 2012, the board of directors finalized the 2012 LTRP. As noted above, the 2012 LTRP was amended and restated in May 2013. The 2012 LTRP was designed to assist us in the retention of key employees that have valuable industry experience and developed competencies. In order to receive an award under the 2012 LTRP, the executive must satisfy the Minimum Eligibility Conditions applicable to determine eligibility for annual cash bonuses. If these Minimum Eligibility Conditions are satisfied, the executive will, subject to his continued employment as of each applicable payment date or a covered termination event on or after a change in control, receive the target amount of his 2012 LTRP bonus. The compensation committee considered the expected payouts under the 2008 LTRP, 2009 LTRP, 2010 LTRP and 2011 LTRP when evaluating awards under the 2012 LTRP in the interest of evaluating total compensation to be received by the executive in the coming years.

Awards under the 2012 LTRP were based upon an eligible participant’s satisfaction of the following “Minimum Eligibility Conditions”:

our company must have achieved at least 50% of the weighted average planned growth in each of Overall Company Performance — U.S. dollars, Overall Company Performance — Constant Dollars, MercadoPago Performance — Constant Dollars and Individual Performance, described above, as applicable to the subject executive officer. For example, Messrs. Galperin, Arnt, Tolda and Rabinovich must achieve 50% of the weighted average planned growth for both the Overall Company Performance — U.S. dollars category and the Overall Company Performance — Constant Dollars category, while Mr. Giménez must achieve 50% of the weighted average planned growth for both the Overall Company Performance — U.S. dollars category and the MercadoPago Performance — Constant Dollars category; and

each named executive officer must have achieved a minimum standard of “meets expectations” (90%) in his qualitative assessment of individual performance.

Each award under the 2012 LTRP is payable over an eight-year period and is payable in (i) in the case of award payments made before a change in control, in cash, shares of our common stock or any combination of cash or shares of our common stock, as determined by the compensation committee in its sole discretion, and (ii) in the case of award payments made on or after a change in control, in the form of cash only. A participant in the 2012 LTRP that is employed as an “eligible employee” (as defined in the 2012 LTRP) on the date each portion of the award under the 2012 LTRP is to be paid to such participant shall be entitled to receive the applicable award payment on such date. Except with respect to a covered termination event on or after a change

in control, participation in the 2012 LTRP will cease immediately upon a participant’s retirement, resignation or termination of employment for any reason (with or without cause), or if determined by the compensation committee, upon the participant’s death or disability.

2013 Long-Term Retention Plan

On September 27, 2013, the board of directors finalized the 2013 LTRP. The 2013 LTRP was designed to assist us in the retention of key employees that have valuable industry experience and developed competencies. The award under the 2013 LTRP will be fully payable in cash, shares of our common stock or any combination thereof, in addition to the annual salary and annual bonustotal compensation of each employee. our median employee is estimated to be 230 to 1.

In order to receive an award underaddition, below is a chart comparing the 2013 LTRP, the executive must satisfy the Minimum Eligibility Conditions applicable to determine eligibilitymost recent monthly minimum wage for annual cash bonuses. If these Minimum Eligibility Conditions are satisfied, the executive will, subject to his continued employment as of each applicable payment date or a covered termination event on or after a change in control, receive the target amount of his 2013 LTRP bonus. The compensation committee considered the expected payouts under 2009 LTRP, 2010 LTRP, 2011 LTRP and 2012 LTRP when evaluating awards under the 2013 LTRPfull-time employee in the interestmain Latin American countries in which we operate, as reported by Mercer Human Resources, to an estimate of evaluating total compensation to be received by the executivecurrent monthly minimum wage for a full-time employee in California.

MercadoLibre main locationsMonthly minimum wage in USD
Brazil283
Argentina509
Mexico122
Colombia247
Chile439
U.S. (California state)1848

The monthly minimum wage of a full-time employee in the coming years.

Awards undermain Latin American countries in which we operate, which is substantially lower than the 2013 LTRP were based upon an eligible participant’s satisfactionestimate of the following “Minimum Eligibility Conditions”:

our company must have achieved 50% of the weighted average planned growth in each of Overall Company Performance — U.S. dollars, Overall Company Performance — Constant Dollars, MercadoPago Performance — Constant Dollars and Individual Performance, described above, as applicable to the subject executive officer. For example, Messrs. Galperin, Arnt, Tolda and Rabinovich must achieve 50% of the weighted average planned growth for both the Overall Company Performance — U.S. dollars category and the Overall Company Performance — Constant Dollars category, while Mr. Giménez must achieve 50% of the weighted average planned growth for both the Overall Company Performance — U.S. dollars category and the MercadoPago Performance — Constant Dollars category;

each named executive officer (other than Mr. Galperin) must have achieved amonthly minimum standard of “meets expectations” in his qualitative assessment of individual performance.

Each award under the 2013 LTRP is payable 100% in cash, shares of our common stock or any combination of cash over a six-year period and shares as determined by the compensation committee from time to time in its sole discretion. Under the 2013 LTRP, a participant who experiences a “covered termination,” which is defined as (i) a termination without cause andwage for a reason other than death or disability or (ii) a resignationfull-time employee located in California, may be useful to consider when comparing our CEO pay ratio with “good reason,” on or after a “change in control” (each as definedthat of public companies whose workforce is predominantly located in the 2013 LTRP) will vest in 100%United States.

34

PROPOSAL TWO:
ADVISORY VOTE ONTO APPROVE THE COMPANY’S EXECUTIVE COMPENSATION

Section 14A of the Exchange Act added by the Dodd-Frank Wall Street Reform and Consumer Protection Act (the “FinancialFinancial Reform Act”Act) provides our stockholders with an advisory (non-binding) vote to approve our executive compensation. This advisory vote gives our stockholders the opportunity to express their views on the compensation of our named executive officers. Althoughofficers as disclosed in this vote is advisory and is not binding, the board of directors and the compensation committee plan to take into consideration the outcome of the vote when making future executive compensation decisions. At our 2012 Annual Meeting of Stockholders, a majority of stockholders voted in favor of having an advisory vote to approve our executive compensation each year, consistent with the recommendation of our board. After consideration of these results and our Board’s recommendation, we elected to hold future advisory votes on executive compensation each year until the next advisory vote on frequency occurs. We are required under the Financial Reform Act to hold an advisory vote on frequency at least every six years.

proxy statement.

As described in detail under “Executive Compensation,” our compensation program is designed to align the interests of management with those of our stockholders, apply a pay-for-performance philosophy and attract and retain top management talent. Our board believes that our current executive compensation program directly links executive compensation to our performance and properly aligns the interests of our named executive officers with those of our stockholders. For example:

stockholders by:
By design, a significant portion of the compensation awarded to our named executive officers is contingent upon individual and company performance. In 2014, subject to satisfaction of minimum eligibility conditions, 100% of our president and chief executive officer’s annual bonus was based on pre-determined company performance criteria. For each of our other named executive officers (other than our executive vice president—payments), subject to satisfaction of the minimum eligibility conditions, 85% of the annual bonus was based on company performance and 15% was based on an assessment of individual performance. For our executive vice president—payments, subject to satisfaction of the minimum eligibility conditions, 50% of the annual bonus was based on company performance, 35% was based on MercadoPago Performance — Constant Dollars and 15% was based on an assessment of individual performance.
Having a significant portion of the compensation awarded under our 2017 executive compensation program be contingent upon company performance;

Base salary represents a relatively small percentage of total direct compensation for our named executive officers. In 2014, the compensation committee applied our pay-for-performance philosophy in setting base salaries for our chief executive officer, chief financial officer and chief operating officer that represented between approximately 12% and 24% of their respective total direct compensation.
Having base salary represent a relatively small percentage of total direct compensation for our named executive officers; and

The awards granted to our named executive officers under our long-term retention plans are paid out over a period of eight years, in the case of each of the 2009 LTRP, 2010 LTRP, 2011 LTRP and 2012 LTRP, and six years, in the case of the 2013 LTRP and 2014 LTRP, and subject to forfeiture under certain conditions.
Having components of our compensation, such as the LTRP, tied to drivers of stockholder value over the long-term.

See the information set forth under “Executive Compensation” for more information on these elements of our executive compensation program.

For these reasons, our board strongly endorses our company’s executive compensation program and recommends that stockholders vote in favor of the following resolution:

“RESOLVED, that the company’s stockholders approve, on an advisory basis, the compensation of the company’s named executive officers, as disclosed underin the MercadoLibre, Inc. Proxy Statement for the 2018 Annual Meeting of Stockholders pursuant to the compensation disclosure rules of the SEC, including the “CompensationCompensation Discussion and Analysis,” compensation the Summary Compensation Table and other related tables and narrative discussion contained in this proxy statement.disclosure.

THE BOARD RECOMMENDS A VOTE “FOR” THE APPROVAL, ON AN ADVISORY BASIS, OF THE COMPENSATION OF OUR NAMED EXECUTIVE COMPENSATION

OFFICERS FOR FISCAL YEAR 2017, AS DISCLOSED IN THIS PROXY STATEMENT.

35

COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

During fiscal year 2017, Messrs. Malka (Chairman) and Calemzuk, and Ms. Serra compriseVazquez served as members of our compensation committee. None of the current members of our compensation committee has ever been an officer or employee of our company or our subsidiaries or had any relationship with us requiring disclosure as a related party transaction under applicable rules of the SEC. During fiscal year 2014,2017, none of our executive officers served as a member of the compensation committee of another entity, one of whose executive officers served on our compensation committee; none of our executive officers served as a director of another entity, one of whose executive officers served on our compensation committee; and none of our executive officers served as a member of the compensation committee of another entity, one of whose executive officers served as a member of our board. All members of our compensation committee are independent in accordance with the applicable rules of NASDAQ and our corporate governance guidelines.

CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

Indemnification Agreements

We have entered into indemnification agreements with each of our directors and executive officers that obligate us to indemnify them to the fullest extent permitted by Delaware law.

Review, Approval or Ratification of Transactions with Related Parties

The board has delegated to the audit committee the responsibility to review and approve all transactions or series of transactions in which we or a subsidiary is a participant, the amount involved exceeds $120,000 and a “related person” (as defined in Item 404 of Regulation S-K) has a direct or indirect material interest. Transactions that fall within this definition will be referred to the audit committee for approval, ratification or other action. Based on its consideration of all of the relevant facts and circumstances, the audit committee will decide whether or not to approve the transaction and will approve only those transactions that are in the best interests of our company.

AUDIT COMMITTEE REPORT

Pursuant to SEC rules for proxy statements, the audit committee of our board has prepared the following Audit Committee Report. The audit committee intends that this report clearly describe our current audit program, including the underlying philosophy and activities of the audit committee.

The audit committee of our board is composed of Mario Vázquez (Chairman), Meyer Malka and Susan Segal, all of whom are independent under the Listing Rules of NASDAQ listing standards and the rules and regulations of the SEC applicable to audit committees. The audit committee operates under a charter, which is posted on our investor relations website athttp://investor.mercadolibre.com and annually reviewed by the board. This charter specifies the scope of the audit committee’s responsibilities and the manner in which it carries out those responsibilities.

The audit committee members are not professional accountants or auditors. Management has the primary responsibility for preparing the financial statements and designing and assessing the effectiveness of internal control over financial reporting. Management is also responsible for maintaining appropriate accounting and financial reporting principles and policies and the internal controls and procedures that provide for compliance with accounting standards and applicable laws and regulations. In this context, the audit committee has reviewed and discussed with management the audited financial statements included in our Annual Report on Form 10-K for the year ended December 31, 2014.

2017.

The audit committee also has discussed with Deloitte & Co S.A. the matters required to be discussed by the Codification of Statements onPCAOB Auditing Standards, AU Section 380,Standard 1301, “Communications with Audit Committees,” as amended.

The audit committee has received the written disclosures and the letter from Deloitte & Co S.A. required by applicable requirements of the Public Company Accounting Oversight Board regarding Deloitte & Co S.A.’s communications with the audit committee concerning independence and has discussed with Deloitte & Co S.A. its independence.

Based on the audit committee’s review and discussions with management and Deloitte & Co S.A. described above, the audit committee recommended that our board include the audited consolidated financial statements in our Annual Report on Form 10-K for the year ended December 31, 20142017 for filing with the SEC.

The foregoing report does not constitute solicitation material and should not be deemed filed or incorporated by reference into any of our other filings under the Securities Act or the Exchange Act, except to the extent that we specifically incorporate this report by reference therein.

therein.
AUDIT COMMITTEE
 AUDIT COMMITTEE
April 24, 201526, 2018

Mario Vázquez,
Chairman

Meyer Malka

Susan Segal

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PROPOSAL THREE:

RATIFICATION OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

Our audit committee has appointed Deloitte & Co. S.A. (“Deloitte”Deloitte) to serve as our independent registered public accounting firm for the fiscal year ending December 31, 2015,2018, and stockholders are being asked to ratify the selection at the 20152018 Annual Meeting. Representatives of Deloitte will not be present at the 20152018 Annual Meeting in person. However, representatives will be present telephonically and will have the opportunity to make a statement and respond to appropriate questions.

Although ratification by stockholders is not a prerequisite to the ability of the audit committee to select Deloitte as our independent registered public accounting firm, we believe ratification to be desirable. Accordingly, our stockholders are being requested to ratify, confirm and approve the selection of Deloitte as our independent registered public accounting firm to conduct the annual audit of our consolidated financial statements for the year ending December 31, 2015.2018. If the stockholders do not ratify the selection of Deloitte, the selection of the independent registered public accounting firm will be reconsidered by the audit committee; however, the audit committee may select Deloitte notwithstanding the failure of the stockholders to ratify its selection. If the appointment of Deloitte is ratified, the audit committee will continue to conduct an ongoing review of Deloitte’s scope of engagement, pricing and work quality, among other factors, and will retain the right to replace Deloitte at any time.

The audit committee considers Deloitte to be qualified to deliver independent auditing services to our company due to, among other things, their depth of experience, breadth of reserves, commitment to provide exceptional service, ability to handle transactional matters and location of key personnel.

Deloitte has served as our independent registered public accounting firm for the fiscal years ended December 31, 2010, 2011, 2012, 2013 and 2014 and reported on our consolidated financial statements for those years.

since 2010.

Audit and Non-Audit Fees

The following is a description of the fees billed to us by Deloitte for the years ended December 31, 20142017 and 2013:

   2014   2013 

Audit Fees

  $992,642    $1,080,179  

Audit-Related Fees

  $224,871    $41,112  

Tax Fees

  $57,168    $101,319  

All Other Fees

   —      $67,364  
  

 

 

   

 

 

 

Total

$1,274,681  $1,289,975  
  

 

 

   

 

 

 

2016:

  2017  2016 
Audit Fees $1,577,210  $1,319,443 
Audit-Related Fees $80,647  $327,531 
Tax Fees $56,125  $113,517 
All Other Fees $36,344    
Total $1,750,326  $1,760,491 
Audit Fees

Audit fees represent the aggregate fees billed to us by Deloitte during the applicable fiscal year in connection with the annual audit of our consolidated financial statements, the audit of our internal control over financial reporting, the review of our interim financial statements and the review of our Annual Report on Form 10-K. Audit fees also include fees for services performed by Deloitte during the applicable fiscal year that are closely related to the audit and in many cases could only be provided by our independent registered public accounting firm. Such services include consents related to SEC registration statements and certain reports relating to our regulatory filings.

Audit-Related Fees

Audit-related fees represent the aggregate fees billed to us by Deloitte during the applicable fiscal year for assurance and related services reasonably related to the performance of the audit of our annual financial statements for those years.

Tax Fees

Tax fees represent the aggregate fees billed to us by Deloitte during 20142017 and 20132016 for tax compliance, tax planning and tax advice.

All Other Fees

All other fees represent the aggregate fees billed to us by Deloitte for those permissible non-audit services that the audit committee believes are routine and recurring and would not impair the independence of the independent registered public accounting firm and are consistent with the SEC’s rules on auditor independence.

Audit Committee Pre-Approval Policy

The audit committee’s policy is that all audit and non-audit services provided by its independent registered public accounting firm shall either be approved before the independent registered public accounting firm is engaged for the particular services or shall be rendered pursuant to pre-approval procedures established by the audit committee. These services may include audit services and permissible audit-related services, tax services and other services. Pre-approval spending limits for all services to be performed by the independent registered public accounting firm are established periodically by the audit committee, detailed as to the particular service or category of services to be performed and implemented by our financial officers. The term of any pre-approval is twelve months from the date of pre-approval, unless the audit committee specifically provides for a different period. Any audit or non-audit service fees that we may incur that fall outside the limits pre-approved by the audit committee for a particular service or category of services require separate and specific pre-approval by the audit committee prior to the performance of services. For each fiscal year, the audit committee may determine the appropriate ratio between the total amount of fees for audit, audit-related and tax and other services. The audit committee may revise the list of pre-approved services from time to time. In all pre-approval instances, the audit committee will consider whether such services are consistent with the SEC rules on auditor independence.

37

All of the fees paid to Deloitte during the years ended December 31, 20142017 and 20132016 described above were pre-approved by the audit committee in accordance with the audit committee pre-approval policy.

policy and before Deloitte was engaged for the particular service.

THE BOARD RECOMMENDS A VOTE “FOR” THE RATIFICATION OF THE APPOINTMENT OF
DELOITTE AS OUR INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

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HEADQUARTERS INFORMATION

Our headquarters are located at Arias 3751, 7th Floor, Buenos Aires, Argentina, C1430CRG and the telephone number at that location is 011-54-11-4640-8000.

OTHER MATTERS

As of the date of this proxy statement, our board does not know of any matters to be presented at the 20152018 Annual Meeting other than those specifically set forth in the Notice of 20152018 Annual Meeting of Stockholders and this proxy statement. If other proper matters, however, should come before the 20152018 Annual Meeting or any adjournment thereof, the proxies named in the enclosed proxy card intend to vote the shares represented by them in accordance with their best judgment in respect of any such matters.

STOCKHOLDER PROPOSALS FOR 20162019 ANNUAL MEETING

A stockholder may present proper proposals for inclusion in our proxy statement and for consideration at the 20162019 Annual Meeting of Stockholders by submitting their proposals in writing to us in a timely manner. For a stockholder proposal to be considered for inclusion in our proxy statement for our 20162019 Annual Meeting of Stockholders, our Corporate Secretary must receive the written proposal at our principal executive offices no later than January 1, 2016;December 31, 2018; provided, however, that in the event that we hold our 20162019 Annual Meeting of Stockholders more than 30 days before or after the one-year anniversary date of the 20152018 Annual Meeting, we will disclose the new deadline by which stockholders proposals must be received under Item 5 of our earliest possible quarterly report on Form 10-Q or, if impracticable, by any means reasonably calculated to inform stockholders. In addition, stockholder proposals must otherwise comply with the requirements of Rule 14a-8 of the Exchange Act. Such proposals also must comply with SEC regulations under Rule 14a-8 regarding the inclusion of stockholder proposals in company-sponsored proxy materials. Proposals should be addressed to:

MercadoLibre, Inc.

Attn: Corporate Secretary

Arias 3751, 7th Floor

Buenos Aires, Argentina, C1430CRG

Our bylaws also establish an advance notice procedure for stockholders who wish to present a proposal before an annual meeting of stockholders or nominate persons for election to our board at our annual meeting but do not intend for the proposal to be included in our proxy statement. Our bylaws provide that the only business that may be conducted at an annual meeting is business that is (1) specified in the notice of a meeting (or any supplement thereto) given by or at the direction of the chairman of the board or our board of directors, (2) otherwise properly brought before the meeting by the chairperson or by or at the direction of a majority of our board of directors, or (3) properly brought before the meeting by a stockholder entitled to vote at the annual meeting who has delivered timely written notice to our Corporate Secretary, which notice must contain the information specified in our bylaws.

To be timely, our Corporate Secretary must receive the written notice at our principal executive offices not earlier than 90 days and not later than 60 days before the anniversary of the date on which we first mailed our proxy materials for the prior year’s annual meeting of stockholders (i.e. between January 31, 201630, 2019 and June 29, 2016March 1, 2019 for our 20162019 Annual Meeting of Stockholders). However, in the event that the date of the 20162019 Annual Meeting of Stockholders is advanced or delayed by more than 30 days from the first anniversary of the date of the 20152018 Annual Meeting, in order to be timely, a proposal or nomination by the stockholder must be delivered not later than the later of (i) 90 days before the 20162019 Annual Meeting of Stockholders or (ii) 10 days following the day on which public announcement of the date of such meeting is first made. The notice must satisfy the

other requirements with respect to such proposals and nominations contained in our bylaws. If a stockholder fails to meet the deadlines in Rule 14a-8 and our bylaws or fails to comply with SEC Rule 14a-4, we may exercise discretionary voting authority under proxies we solicit to vote on any such proposal. Our bylaws were filed with the SEC as an exhibit to our registration statement on Form S-1 on May 11, 2007, which can be viewed by visiting our investor relations website athttp://investor.mercadolibre.com and may also be obtained by writing to our Corporate Secretary at our principal executive office (Arias 3751, 7th floor, Buenos Aires, Argentina, C1430CRG).

By order of the board of directors,
Marcos Galperin
Chairman of the Board, President and Chief
Executive Officer
April 30, 2018
Buenos Aires, Argentina
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MERCADOLIBRE, INC. ARIAS 3751 7TH FLOOR BUENOS AIRES C1430 CRG ARGENTINA VOTE BY INTERNET Before The Meeting - Go to www.proxyvote.com

Use the Internet to transmit your voting instructions and for electronic delivery of information up until 11:59 P.M.p.m. Eastern Time the day before the cut-off date or meeting date. Have your proxy card in hand when you access the web site and follow the instructions to obtain your records and to create an electronic voting instruction form.

ELECTRONIC DELIVERY OF FUTURE PROXY MATERIALS

If you would like  During The Meeting - Go to reducewww.virtualshareholdermeeting.com/MELI2018  You may attend the costs incurred by our company in mailing proxy materials, you can consent to receiving all future proxy statements, proxy cards and annual reports electronicallyMeeting via e-mail or the Internet. To sign up for electronic delivery, please follow the instructions above to vote using the Internet and when prompted, indicatevote during the Meeting. Have the information that you agree to receive or access proxy materials electronicallyis printed in future years.

the box marked by the arrow available and follow the instructions.  VOTE BY PHONE - 1-800-690-6903

Use any touch-tone telephone to transmit your voting instructions up until 11:59 P.M.p.m. Eastern Time the day before the cut-off date or meeting date. Have your proxy card in hand when you call and then follow the instructions.

VOTE BY MAIL

Mark, sign and date your proxy card and return it in the postage-paid envelope we have provided or return it to Vote Processing, c/o Broadridge, 51 Mercedes Way, Edgewood, NY 11717.


MERCADOLIBRE, INC.

ARIAS 3751 7TH FLOOR

BUENOS AIRES C1430 CRG

ARGENTINA

VOTE BY INTERNET -www.proxyvote.com

Use the Internet to transmit your voting instructions and for electronic delivery of information up until 11:59 P.M. Eastern Time the day before the cut-off date or meeting date. Have your proxy card in hand when you access the web site and follow the instructions to obtain your records and to create an electronic voting instruction form.

ELECTRONIC DELIVERY OF FUTURE PROXY MATERIALS

If you would like to reduce the costs incurred by our company in mailing proxy materials, you can consent to receiving all future proxy statements, proxy cards and annual reports electronically via e-mail or the Internet. To sign up for electronic delivery, please follow the instructions above to vote using the Internet and, when prompted, indicate that you agree to receive or access proxy materials electronically in future years.

VOTE BY PHONE - 1-800-690-6903

Use any touch-tone telephone to transmit your voting instructions up until 11:59 P.M. Eastern Time the day before the cut-off date or meeting date. Have your proxy card in hand when you call and then follow the instructions.

VOTE BY MAIL

Mark, sign and date your proxy card and return it in the postage-paid envelope we have provided or return it to Vote Processing, c/o Broadridge, 51 Mercedes Way, Edgewood, NY 11717.

TO VOTE, MARK BLOCKS BELOW IN BLUE OR BLACK INK AS FOLLOWS:

M89278-P66031KEEP THIS PORTION FOR YOUR RECORDS
DETACH AND RETURN THIS PORTION ONLY

E47826-Z72612 KEEP THIS PORTION FOR YOUR RECORDS THIS PROXY CARD IS VALID ONLY WHEN SIGNED AND DATED.

MERCADOLIBRE, INC.

The Board of Directors recommends you vote FOR each of the Class II director nominees named below (proposal 1A):

For All

Withhold All

For All Except

To withhold authority to vote for any individual nominee(s), mark “For All Except” and write the number(s) of the nominee(s) on the line below.

1A.

Election of three Class II Directors

¨

  ¨

¨

Nominees:

01)   Nicolás Galperin

02)   Meyer Malka
03)   Javier Olivan

The Board of Directors recommends you vote FOR the Class III director nominee named below (proposal 1B):

1B.

Election of one Class III Director

Nominee:

04)   Roberto Balls Sallouti

The Board of Directors recommends you vote FOR proposal 2:

For

Against

Abstain

2.

Advisory vote on the compensation of our named executive officers

¨

  ¨

¨

The Board of Directors recommends you vote FOR proposal 3:

3.

Ratification of the appointment of Deloitte & Co. S.A. as our independent registered public accounting firm for the fiscal year ending December 31, 2015

¨

  ¨

¨

NOTE:Such other business as may properly come before the meeting or any adjournment thereof.

Please sign exactly as your name(s) appear(s) hereon. When signing as attorney, executor, administrator, or other fiduciary, please give full title as such. Joint owners should each sign personally. All holders must sign. If a corporation or partnership, please sign in full corporate or partnership name, by authorized officer.

Signature [PLEASE SIGN WITHIN BOX]    

Date

Signature (Joint Owners)

Date

DETACH AND RETURN THIS PORTION ONLY  MERCADOLIBRE, INC.The Board of Directors recommends you vote FOR the following Class II director nominees named below:1 Election of Directors Nominees: 1) Nicolás Galperin 2) Meyer Malka 3) Javier Olivan For Withhold For All To withhold authority to vote for any individual All All Except nominee(s), mark "For All Except" and write the number(s) of the nominee(s) on the line below. !!! The Board of Directors recommends you vote FOR proposals 2 and 3. 2 To approve, on an advisory basis, the compensation of our named executive officers. 3 Ratification of the appointment of Deloitte & Co. S.A. as our independent registered public accounting firm for the fiscal year ending December 31, 2018. For  Against  Abstain!!!!!! NOTE: Such other business as may properly come before the meeting or any adjournment thereof.Please sign exactly as your name(s) appear(s) hereon. When signing as attorney, executor, administrator, or other fiduciary, please give full title as such. Joint owners should each sign personally. All holders must sign. If a corporation or partnership, please sign in full corporate or partnership name by authorized officer.Signature [PLEASE SIGN WITHIN BOX] Date Signature (Joint Owners) Date

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Important Notice Regarding the Availability of Proxy Materials for the Annual Meeting:

The 2017 Annual Report and Notice and Proxy Statement and the 2014 Annual Report are available atwww.proxyvote.com.

M89279-P66031

MERCADOLIBRE, INC.

Annual Meeting of Stockholders

June 12, 2015 12:00 p.m.

This proxy is solicited by the Board of Directors

The stockholder(s) hereby appoint(s) Marcos Galperin, Pedro Arnt and Jacobo Cohen Imach, or any of them, as proxies, each with the power to appoint his substitute, and hereby authorize(s) them to represent and to vote, as designated on the reverse side of this ballot, all of the shares of common stock of MERCADOLIBRE, INC. that the stockholder(s) is/are entitled to vote at the 2015 Annual Meeting of Stockholders to be held at 12:00 p.m. on June 12, 2015, at the offices of Hunton & Williams LLP, 1111 Brickell Avenue, Suite 2500, Miami, Florida 33131, and any adjournment or postponement thereof.

THE SHARES REPRESENTED BY THIS PROXY WILL BE VOTED AS DIRECTED BY THE UNDERSIGNED. IF NO DIRECTION IS GIVEN WITH RESPECT TO A NOMINEE OR PROPOSAL, THE PROXIES WILL VOTE (AND ANY VOTING INSTRUCTIONS TO RECORD HOLDERS WILL BE GIVEN) “FOR” ALL NOMINEES IN PROPOSAL 1A and 1B, “FOR” PROPOSALS 2 AND 3 AND, IN THEIR DISCRETION, UPON SUCH OTHER BUSINESS AS PROPERLY COMES BEFORE THE MEETING.

Continued and to be signed on reverse side

E47827-Z72612 MERCADOLIBRE, INC. Annual Meeting of Stockholders June 15, 2018 12:00 p.m. This proxy is solicited by the Board of Directors The stockholder(s) hereby appoint(s) Marcos Galperin, Pedro Arnt and Jacobo Cohen Imach, or any of them, as proxies, each with the power to appoint his substitute, and hereby authorize(s) them to represent and to vote, as designated on the reverse side of this ballot, all of the shares of common stock of MERCADOLIBRE, INC. that the stockholder(s) is/are entitled to vote at the 2018 Annual Meeting of Stockholders to be held at 12:00 p.m. on June 15, 2018 and can be accessed by visiting www.virtualshareholdermeeting.com/MELI2018 and any adjournment or postponement thereof.  THE SHARES REPRESENTED BY THIS PROXY WILL BE VOTED AS DIRECTED BY THE UNDERSIGNED. IF NO DIRECTION IS GIVEN WITH RESPECT TO A NOMINEE OR PROPOSAL, THE PROXIES WILL VOTE (AND ANY VOTING INSTRUCTIONS TO RECORD HOLDERS WILL BE GIVEN) "FOR" ALL NOMINEES IN PROPOSAL 1, "FOR" PROPOSAL 2, "FOR" PROPOSAL 3 AND, IN THEIR DISCRETION, UPON SUCH OTHER BUSINESS THAT PROPERLY COMES BEFORE THE MEETING.Continued and to be signed on revers
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